B Healthy Behaviour Change
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The first in a series of practical webinars with resources to enable leaders and professionals with direct reach to communities and an established, trusted relationship, for example community leaders, social prescribing link workers and faith leaders, to support their communities to reduce their risk of becoming seriously ill from Covid-19
B Healthy Behaviour Change
- 1. Date: Tuesday 8th September 2020, 12:30 – 13:30 Part of the BHealthy webinar series Introduction to Behaviour Change Speaker: Stuart King CEO and Head of Distraction at BeeZee Bodies, stuartking@beezeebodies.co.uk
- 2. Agenda 12:30 – 12:35 Welcome, introductions and housekeeping - (5 mins) Stacey Gunther - Public Health, Birmingham City Council 12:35 – 13:15 Speaker - (40-45 mins): Stuart King - CEO & Head of Distraction at BeeZee Bodies 13:15 – 13:30 Q&A - (20 mins)
- 3. Housekeeping • Please stay muted and turn your cameras off during this webinar. • Please use the chat function to ask questions for the Q&A or you can email your questions to healthybrum@birmingham.gov.uk • To make this webinar available to those that are unable to join us, today’s webinar will be recorded. The recording, with both audio and visual will be shared next week via email and online platforms.
- 4. BHealthy A series of practical resources to enable leaders and professionals with direct reach to communities and an established, trusted relationship, for example community leaders, social prescribing link workers and faith leaders, to support their communities to reduce their risk of becoming seriously ill from Covid-19
- 5. Webinars • 16 webinars • Cover behaviour change, keeping covid safe, long term conditions, unhealthy habits and healthy habits • For Community workers, social prescribing link workers, faith leaders etc. • To be cascaded to communities • Live and recorded • Include guidelines and local opportunities to support behaviour change • Supported by industry experts and Birmingham stakeholders • Bookings via https://www.birmingham.gov.uk/info /50238/wellbeing_during_the_coro navirus_covid-19/2247/bhealthy
- 6. Speaker: Stuart King stuartking@beezeebodies.co.uk Real World Behavioural Science @stu_King_Hh
- 7. BHealthyWebinar Series Introduction to Behaviour Change Stuart King CEO & Head of Distraction
- 8. COM B Michie, S., Van Stralen, M. and West, R. (2011)
- 12. The Habit before the habit (Hh)
- 13. 3 Universal Truths 1. We are not as rational as we think 2. There are 2 selves: a planning self; and a doing self 3. The what the hell effect This encompasses 42 theories and supportive constructs from Psychology, Behavioural Economics, Sociology, Marketing and other sources that actually work!
- 14. Today we will understand the Neurophysiology of Behaviour Change
- 35. Why Begin with Behaviour Change?
- 36. Making Change  Nature of your interaction  Time  Single vs Multiple Visits  Strengths and Barriers  Thinking Holistically • Physical / Social environment  Friction (adding/removing)  Growth Mindset
- 37. 3 UniversalTruths Run the Experiment Consider the nature of your interactions with the public Growth Mindset Remember...
- 38. ThankYou I would love to take Questions 😊 Stuart King CEO & Head of Distraction stuartking@beezeebodies.co.uk RealWorld Behavioural Science @stu_King_Hh
- 39. Participants Discussion – How can you support communities you work with to change key behaviours?
- 40. Your BHealthy Pledge Please send back to us at healthybrum@birmingham.gov.uk or share on social media: Name: How are you going to spread the BHealthy messaging? Which community or communities are you hoping to reach? Is there any further support that would help you?
- 41. BHealthy handouts can be found on our website https://www.birmingham.gov.uk/info/50238/wellbeing_during_the_coronavirus_covid-19/2247/bhealthy The full list of BHealthy webinars https://www.birmingham.gov.uk/info/50238/wellbeing_during_the_coronavirus_covid-19/2247/bhealthy/2 healthybrum@birmingham.gov.uk Keeping in touch