B. Present
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Leslie needs a place to study with internet access and power outlets for her laptop near her school. However, when meeting at school with classmates, they were constantly being moved from room to room. This document proposes opening a third place business called "The Market" that would provide students a convenient place to study and work that is open late with amenities like wifi, outlets, and food. It provides market research that supports the need for such a business and financial projections that indicate it could be profitable.
B. Present
- 1. Everything with Passion Samuel Lee Gene Kim Raina Nguyen Thuy Le Daniel Reynolds
- 2. There is a Growing Pain
- 3. Scenario: Leslie has a project due with classmates. She needs internet and power outlets for her laptop. She couldnt eat due to just ending work.
- 4. Current Solution: Meet at school and hope a room is free to be occupied.
- 5. So you found a room?
- 6. Is there good internet connection? Are there any outlets? One hour later Were being moved? Every hour?
- 10. Internet
- 11. Outlets
- 12. Work tables
- 13. Longer Operating Hours Cant wait to study at
- 14. The Market 14
- 16. Market Growth $218.5 M Industry Average household Income = $100,287 by 2015 16 Target age segment is expected to grow by 2015 16
- 17. Customer Profile
- 18. Customer Profile 1. Busy young adults who needs a place to study for an indefinite period of time with necessary student amenities. 2. Busy students who need a simple nutritious meal to go.
- 19. Value to Customers CONVENIENCE LATE HOURS OUTLETS FOOD AND DRINK BIG TABLES
- 21. Revenue Model
- 22. Revenue Model
- 23. Marketing Materials Flyers Rack Cards Brochures / Menu Loyalty Cards Business Card
- 24. Cross Promotion University Crossing Homestead Apartments Nutwood East R.C Briarwood Waterton Apartments Piccadilly Square Apartment Homes Carlyle Square
- 25. Advertising
- 26. Titan Newspaper On Campus promotion Exclusive Titan deals Host events Take-out/Delivery flyers Email subscription
- 27. Daily Titan Leaderboard $300 Medium Box $250 Full Banner $200 Button $100 Text Link $75
- 28. Financials
- 29. Financials Assumptions $130,000 to start up 11 customers per hour Average receipt price of $5.75 Operating 20 hours per day
- 30. $1,200,000 Financials $1,035,360 $1,000,000 $828,360 $800,000 $600,288 Revenue $600,000 $538,188 Operating Cost $517,500 $506,890 Net Income $400,000 $304,550 $203,120 $200,000 $7,427 $0 Year 1 Year 2 Year 3
- 31. Financials $225,000 needed to start venture Break even at beginning of Year 3 Rate of Return at 37%
- 32. Conclusion
Editor's Notes
- #2: Good afternoon Professors and panel members, my name is Samuel Lee and our company is Caf辿 Zeal. I want to start off by introducing Leslie Johnson.
- #3: Leslie is a friend of mine and we always have the same talk about the pain shes been having. Semester after semester, year after year.
- #4: This is the painful scenario she usually speaks of.
- #5: The only solution she can think of is school. Here begins her pain. Where does she tell her group to meet?Is there a room? After countless amount of searching and scavenging, walking from building to building, Leslie and her group finally find a room.
- #6: Their happiness is soon cut short as their pain grows even further.
- #7: Now the pain grows as she asks her group mates: To make matters worse, she says they get moved every hour.
- #8: Her story isnt new and probably resonates with most students here on campus. To her pain, we have a solution.
- #9: That solution is caf辿 zeal. A student focused caf辿 that caters to their realistic needs and habits. We will be
- #10: Local and convenient
- #11: Fast internet
- #12: Many outlets
- #13: Large tables
- #16: Good afternoon professors and panel members,My name is Daniel Reynolds and I will be speaking about the market.The Market that caf辿 Zeal is entering is large, ready and growing.It is large due to being built into its market. There is a student population of 36,000 in CSUF alone with other local high schools nearby.It is most definitely ready because after conducting 15 long interviews, majority of the interviewees expressed interest for a place offering the amenities that we would be offering.Lastly, the market is growing as incoming freshmen consistently enroll in their first semesters seasonally.The next slide will discuss more on the growth of the market.
- #17: Caf辿 Zeal is looking to tap into this growing $218 M industry. We expect average household income to increase to $100k, giving our target market more disposable income, and our target age segment to grow as well.In regards to the target market, I will pass it onto Thuy with customer profile.
- #29: Personal observation of Starbucks, Panera Bread, Corner Bakery from morning to closing.
- #30: Personal observation of Starbucks, Panera Bread, Corner Bakery from morning to closing.
- #31: By year 2, 87% net income growthBy year 3, 59% net income growth
- #33: Both these universitieshave something in common. They both have that local business that serves as a thriving community center where classmates meet, socialize, and exchange their late night ah-ha ideas.
- #34: I dont know much about how demanding both schools are, nor do I know much about their quality of education. However, one thing I am sure of is that students learn most from each other and I believe that Cal State Fullerton deserves the same opportunity to meet, socialize and exchange ideas.And for CSUF:click:We believe that Caf辿 Zeal is the perfect fit for that need.Thank you.