B Spot company presentation 2014
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B Spot is a boutique consultancy that has been created with the sole purpose of helping its clients turn great technology ideas into great business opportunities. There is a myriad of reasons why companies fail to capitalize on important technology innovations, why investments into technology investments become wasteful and why the benefit of hindsight is all too often the first wake-up call. In our experience, these situations happen because at least one of these fundamental ingredients is typically missing: Vision Analytical Candour Passion Our work is about creating, sharpening or balancing the mix of these ingredients, based on a client卒s specific context and objectives. The ideas can be Big and Bold but also Common and Simple we design business concepts no matter the complexity of the idea or the size of the ambition. We work with all organisations, small and large, from any industry and any country. We make only one exception: we will not support any ideas which will purposely harm people, animals or the environment.
![Many+of+B+Spot卒s+clients+remain+long+term+partners++(selected+
tesImonials)+
12/
Beatrice$worked$with$us$(at$Quin9les)$as$we$looked$to$expand$
our$services$into$the$Russian$Federa9on.$She$proved$to$be$
excellent$at$iden9fying$the$right$strategy$and$at$
understanding$our$poten9al$customer$base.$The$output$from$
her$work$was$excep9onal.$Her$experience$in$mul9ple$
industries$and$geographies$makes$her$a$true$asset$for$those$
seeking$to$expand$geographically,$form$alliances$and/or$build$
their$product$or$service$por]olio.$Beatrice$is$as$innova9ve$as$
she$is$experienced.$She$brings$forward$mul9ple$op9ons$to$the$
table$when$addressing$issues,$which$is$extremely$valuable$as$
markets$and$business$models$develop./
/
Jack$Pearson,$Managing$Director$
$and$CAO$Alliance$Development$$
Interna9onal$
B$Spot$worked$with$us$over$a$period$of$6$months$to$design$the$strategy$
and$business$model$for$a$poten9al$Big$Data?oriented$technology$that$
we$wish$to$leverage$more$intensely.$They$helped$us$understand$the$
market$and$business$dynamics$surrounding$our$technology$and,$
beyond$delivering$the$tangible$outputs,$she$has$created$an$immense$
amount$of$energy$and$excitement$within$the$team$because$we$can$
now$see$possibili9es$that$we$can$could$not$before.$B$Spots$work$was$
truly$excellent$$both$in$the$analy9cal$as$in$the$qualita9ve$aspects$$
and$it$is$evident$that$they$are$passionate$about$understanding$the$
business$poten9al$of$technology.$The$project$they$did$for$us$has$been$
one$element$defining$what$will$be$a$major$turning$point$in$our$
company.$We$will$gladly$work$with$B$Spot$again./
/
Xabier$Mitxelena$Ruiz$
CEO$S21sec/
We$have$been$working$with$B$Spot$over$a$period$of$5$months$to$design$our$global$market$entry$strategy$for$a$new$innova9ve$test$
solu9on.$We$were$looking$for$support$by$an$experienced$consultant$company$to$steer$the$marke9ng$study$and$to$ensure$consistent$
delivery$of$a$complete$go?to?market$plan$in$a$9mely$manner.$B$Spot$has$been$outstanding$in$their$capacity$to$grasp$the$complexity$of$
our$evolving$ecosystem,$to$challenge$our$ideas$and$to$manage$the$process$of$building$the$business$case$with$stakeholders$within$the$
company.$I$have$been$delighted$by$the$professionalism$and$high$quality$of$their$work$performed,$which$turned$out$to$go$beyond$
our$original$expecta9ons.$I$would$be$pleased$to$work$again$with$B$Spot.$/
/
Vincent$Poty,$Head$of$Strategy$and$Corporate$Development$at$FIME/](https://image.slidesharecdn.com/bspotpresentation2014-141205102649-conversion-gate02/85/B-Spot-company-presentation-2014-11-320.jpg)
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B Spot company presentation 2014
- 1. TRANSFORMING+TECHNOLOGY+ INTO+BUSINESS++ + COMPANY+PRESENTATION+ 2014+
- 2. B+Spot+helps+its+clients+turn+great+technology+ ideas+into+great+business+opportuniIes.++ + We+focus+on+organisaIons+that+have+ technologyNrelated+products+and+services+and+ we+support+them+in+becoming+more+successful.+ + www.bspotconsul,ng.com/ 3/
- 3. We+understand+that+turning+technology+ideas+into+commercial+ opportuniIes+is+difficult++ It+can+be+challenging+to+submit+ourselves+to+ feedback+ Our$ideas$are$our$ideas$and$we$inherently$can$end$up$believing$ they$are$great$for$others.$$A$posi9ve$move$is$to$invite$someone$ neutral$in,$in$order$to$have$unbiased$feedback.$$$ Analysing+opportuniIes+from+the+outsideNin+(market+first)+is+difficult+ enough,+especially+when+moving+into+new+spaces.++Using+experts+ Time+is+precious+and+it+needs+to+be+spent+on+core+ business+ Some9mes$we$simply$lack$9me.$$Preparing$new$technologies$for$the$market$ is$a$9me?consuming$effort$and$we$may$lack$the$9me$rela9ve$to$the$may$ other$priori9es.$$$ We+may+not+understand+the+market+ dynamics+ can+be+more+effecIve+than+building+the+internal+capability.+++ We+cannot+all+be+masters+of+all+things+ Innova9on$and$technological$excellence$are$not$the$same$ as$business$planning$and$marke9ng.$$We$may$lack$the$ rights$skills$and$experience.$ We+may+need+to+convince+others+ Whether$it$is$an$internal$boss,$or$an$external$ investor,$people$want$re?assurance$in$order$to$be$ able$to$commit$the$required$resources$and$ some9mes$this$needs$to$be$given$by$a$3rd$party.$$$ www.bspotconsul,ng.com/ 4/
- 4. To+help+companies+address+these+challenges+we+have+3+services+ CONSULTING+ MARKET+INTELLIGENCE+ (MI)+AND+MI+ OUTSOURCING++ TRAINING+ www.bspotconsul,ng.com/ 5/
- 5. CONSULTING# ConsulIng+Services+aim+to+provide+specific+deliverables+to+address+specific+ 1.+Evaluate,+ establish+ prioriIes+and+ take+go+/+no+ go+decisions++ ! Is#there#a#market#for#my#concept# and,#if#so,#where#is#it?# ! Can#my#concept#be#compe88ve# and#compelling#to#customers?# ! How#much#can#I#expect#to# generate#in#review#and#margin?# challenges,+within+a+defined+period+of+Ime+and+a+fixed+budget+ 2.+Design+the+ offer+and+pave+ the+way+for+ successful+ launch+ How#will#I#differen8ate?# How#will#I#sell#my#offer?# What#do#my#customers#actually# want?# How#will#I#measure#my# performance#and#success?# 3.+Ensure+ customers+will+ get+the+right+ experience+ Do#I#have#the#right#organisa8on# design?# Do#I#have#the#appropriate# func8ons#and#processes?# Have#I#created#the#right# incen8ves#and#dealt#with# poten8al#conflicts?# Customer$Needs$Analysis$ Compe99ve$Assessments$ Complete$Market$Assessments$ Business$Opportunity$Evalua9ons$ Business$Plan$Development,$$ Sales$Strategy$Defini9on$$ Value$Proposi9on$Crea9on$ Organisa9onal$Reviews$and$New$ Organisa9onal$Designs$ Func9on$and$Process$Design$ Implementa9on$and$Project$ Management$Services$ www.bspotconsul,ng.com/ 6/
- 6. MI#AND#MI#OUTSOURCING# MI+is+a+fundamental+aspect+of+a+company卒s+on+going+efforts+ Bespoke++ MI+Studies+ to+remain+compeIIve,+especially+in+fastNmoving+ technology+markets+++ When#clients#wish#to#study#a#specific#topic,#we#will#define#the#scope,# deliverables,#methodology,#8melines#and#required#resources#with#you.# We#deliver#within#a#fixed#period#and#to#a#fixed#budget.## The#deliverables#are#100%#oriented#to#your#needs.# We#will#periodically#propose#topics#of#study#that#we#believe#are#sufficiently# relevant#that#a#number#of#companies#may#simultaneously#be#interested#in# funding#the#study.### We#take#care#to#ensure#that#each#company#that#par8cipates#receives#a#part# of#the#output#that#adapts#the#study#findings#to#its#individual#context.# MulINClient++ MI+Studies+ MI+Outsourcing+ Not#all#companies#want#to#(or#can)#have#their#own#internal#MI# capabili8es.## #We#offer#a#flexible#outsource#solu8on#to#ensure#you#are#able#to#tap#into# dedicated#resources#without#the#need#to#take#on#dedicated#inThouse#staff.## www.bspotconsul,ng.com/ 7/
- 7. TRAINING# We#provide#Training#Services#to#help#people#and#organisa8ons#develop# 8/ Research+Skills+and+ Methodologies+ www.bspotconsul,ng.com/ important#and#pragma8c#skills#that#can#be#applied#immediately## The$clich辿,$Garbage$in,$garbage$out$helps$ to$explain$why$this$topic$should$be$of$ interest.$$Robust$research$is$the$backbone$of$ any$decision?making$process.$$$ Our$training$is$based$on$best$ prac9ces$gleaned$from$our$ years$of$consul9ng$and$ research$work.$ PresentaIon+ Skills+ Beyond$great$research$and$ great$analysis,$should$you$wish$ your$ideas$to$be$understood,$$ $comes$the$need$to$know$how$to$build$and$ deliver$great$presenta9ons.$$$ These$training$courses$focus$on$the$use$of$ different$presenta9on$tools$(yes,$including$ PPT!)$and$on$the$skills$required$to$get$your$ message$home.$ Analysis+Skills+and+ Methodologies+ The$ability$to$handle$diverse$qualita9ve$ and$quan9ta9ve$analysis$ methodologies$will$help$shape$a$ powerful$decision?making$framework.$$ $ $Analysis$is$about$focusing$on$the$key$ issues$and,$from$there,$developing$ conclusions$that$maYer$to$the$business.$
- 8. Our+approach+is+about+to+team+up+with+ you+in+order+to+deliver+on+our+of+ technologyNtoNbusiness+transformaIon++ Only work in areas where we have EXPIRIENCE we need to bring something new to the table / ENGAGE closely with your team members because of the amazing value they bring Approach each project in a UNIQUE way, avoiding off-the-shelf tools and methodologies CHALLENGE, not allowing foregone conclusions to dictate the outcome Explicitly PARTNER with and, where relevant, involve experts in different fields to enrich the experience our clients have when working with us Don卒t just let numbers speak for themselves we bring context and strive to EXPLAIN www.bspotconsul,ng.com/ 9/
- 9. Our+industry+experience+is+extensive+++ WEB & BIG DATA ONLINE SERVICES & RETAIL ENERGY & UTILITIES HIGH TECH IT & TELECOMS CYBER SECURITY HEALHCARE & LIFE SCIENCE RENEWABLE ENERGY FINANCIAL SERVICES DEFENCE & POLICE AUTOMOTIVE & TRANSPORTATION ELECTRONICS & COMPUTERS www.bspotconsul,ng.com/ 10/
- 10. +and+have+significant+internaIonal+experience++ TExamples#of#previous#projectsT# Retail/ Payment// solu,ons/ Telecoms/ IT/solu,ons// Cyber/ /Security/ Defence/ Manufacturing/ Healthcare/ High/Tech/ Retail/ IT/solu,ons// Telecom/ Telecoms/and/IT/ Financial/ Services/ Healthcare/ Consumer/goods/ StartFup/support/ Telecoms/ Big/Data/ Electronics/ Cyber/ /Security/ Financial/ Services/ Gov/ IT/solu,ons// Automo,ve/ Healthcare/ Financial/ Services/ Cyber/ /Security/ Telecoms/ IT/ www.bspotconsul,ng.com/ 11/
- 11. Many+of+B+Spot卒s+clients+remain+long+term+partners++(selected+ tesImonials)+ 12/ Beatrice$worked$with$us$(at$Quin9les)$as$we$looked$to$expand$ our$services$into$the$Russian$Federa9on.$She$proved$to$be$ excellent$at$iden9fying$the$right$strategy$and$at$ understanding$our$poten9al$customer$base.$The$output$from$ her$work$was$excep9onal.$Her$experience$in$mul9ple$ industries$and$geographies$makes$her$a$true$asset$for$those$ seeking$to$expand$geographically,$form$alliances$and/or$build$ their$product$or$service$por]olio.$Beatrice$is$as$innova9ve$as$ she$is$experienced.$She$brings$forward$mul9ple$op9ons$to$the$ table$when$addressing$issues,$which$is$extremely$valuable$as$ markets$and$business$models$develop./ / Jack$Pearson,$Managing$Director$ $and$CAO$Alliance$Development$$ Interna9onal$ B$Spot$worked$with$us$over$a$period$of$6$months$to$design$the$strategy$ and$business$model$for$a$poten9al$Big$Data?oriented$technology$that$ we$wish$to$leverage$more$intensely.$They$helped$us$understand$the$ market$and$business$dynamics$surrounding$our$technology$and,$ beyond$delivering$the$tangible$outputs,$she$has$created$an$immense$ amount$of$energy$and$excitement$within$the$team$because$we$can$ now$see$possibili9es$that$we$can$could$not$before.$B$Spots$work$was$ truly$excellent$$both$in$the$analy9cal$as$in$the$qualita9ve$aspects$$ and$it$is$evident$that$they$are$passionate$about$understanding$the$ business$poten9al$of$technology.$The$project$they$did$for$us$has$been$ one$element$defining$what$will$be$a$major$turning$point$in$our$ company.$We$will$gladly$work$with$B$Spot$again./ / Xabier$Mitxelena$Ruiz$ CEO$S21sec/ We$have$been$working$with$B$Spot$over$a$period$of$5$months$to$design$our$global$market$entry$strategy$for$a$new$innova9ve$test$ solu9on.$We$were$looking$for$support$by$an$experienced$consultant$company$to$steer$the$marke9ng$study$and$to$ensure$consistent$ delivery$of$a$complete$go?to?market$plan$in$a$9mely$manner.$B$Spot$has$been$outstanding$in$their$capacity$to$grasp$the$complexity$of$ our$evolving$ecosystem,$to$challenge$our$ideas$and$to$manage$the$process$of$building$the$business$case$with$stakeholders$within$the$ company.$I$have$been$delighted$by$the$professionalism$and$high$quality$of$their$work$performed,$which$turned$out$to$go$beyond$ our$original$expecta9ons.$I$would$be$pleased$to$work$again$with$B$Spot.$/ / Vincent$Poty,$Head$of$Strategy$and$Corporate$Development$at$FIME/