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5 Seo Tips For Sme’s
When running a small to medium sized business, you need to make sure that every single action
you take is going to be a calculated one that can vindicated financially. You might not have
much time to get involved in the various aspects of how the web works and would prefer to
outsource the job, but you can really make huge savings by making some simple and organic
SEO changes to your website.
Finding success on the web can be quite challenging, but one of the best ways to get that success
is to rank high on the search engines. If you want to start making these changes yourself and use
that outsourcing budget elsewhere, we can show you the perfect way to do just that with some
simple changes including;
Creating Directory Listings
One of the best ways to start boosting your web access and your visibility is to use the power of
local directories and listings. This gives you a chance to create a brand and a way of describing
your business in a professional manner across many different platforms. While duplicate content
usually raises eyebrows, when your business’ details can be found across plenty of directories
the search engine is more likely to give you leeway.
Promote Reviews
When working with clients, try and leave a sheet or some kind of feedback form with your
clients. Whether you send it in the post and ask them to fill it in online or you provide it at the
end of the job via e-mail is entirely up to you, but it can be a good way to ask people to leave
some genuine feedback online about your business.
You don’t need to be pushy with it, but if you feel like the job went well and you had a good
relationship with a client it can be a good way to get some positive reviews about your business –
which is always good for SEO.
Avoid Spamming
A simple one – just avoid getting involved in any kind of link spamming schemes. They might
sound effective, but they are very cheap to use for a reason – they leave you with a severely
negative reputation and can really damage your SEO credibility and chances of success with that
website in the future.
SEO Your Site
This is self-explanatory and can usually involve getting a freelance content writer to create a
branded message and format for your website that organically hits keywords and is fun to read

for your listeners. This can build a positive SEO profile in the long-term for your business, which
is always very important, and gives you a positive head start on less affluent competitors.
Use Social Media
Everything that is available to use on the web for you is there for a reason – so make sure that
you use it to the best of your abilities. Maintaining an active and easy social media presence can
be very useful, and ensures that you can start to bring in clients from various different parts of
the web. Additionally, having backlinks to an active and busy series of social media accounts
will boost your SEO rating. Google loves social media interaction, especially on their own
Google+, so be sure to set up social media accounts that are website linked.

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