B2B Facebook Lead Generation - Best Practices
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Prezentare sustina la conferinta Marketing B2B, unde am prezentat tactici si tehnici de obtinere de lead-uri B2B, folosindu-te de Facebook.
B2B Facebook Lead Generation - Best Practices
- 1. BY ALIN VLAD Best Practices FACEBOOK LEAD GENERATION
- 2. C但te ceva despre mine BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD Global Social Media Coordinator la Bitdefender, blogger la allinbound.ro, pasionat de Inbound Marketing (#SMM, 樽n mod special). Obsedat de Content Curation.
- 3. B2B FACEBOOK MARKETING Este Facebook un mediu propice pentru promovare B2B?
- 4. LINKEDINFACEBOOK Ce canal Social Media s-a dovedit cel mai eficient in achizitionarea de clienti noi? SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/ 52% 43% 43% 36% Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013. TWITTERBLOG
- 5. ALTE STATISTICI BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD dintre marketeri folosesc Social Media sursa: Aberdeen dintre posibilii cumparatorii B2B folosesc Social Media in procesul de cumparare. Sursa: TopRankMarketing dintre companii folosesc Facebook pentru a genera Lead-uri sursa: InsideView 84% 53% 41%
- 6. Something about us PUT THE NAME OF YOUR COMPANY HERE
- 7. SPIONEAZA COMPETITIA BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD ANALIZEAZA INSIGHTS-URILE ANALIZEAZA CONTINUTUL Analizeaza activitatea si rezultatele vizibile ale competitorilor ce au succes. Acest audit iti va oferi un punct solid de plecare.
- 8. BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD SAU
- 9. IDENTIFICA BUYER PERSONAS Ce asteptari au fanii de la pagina mea de Facebook? BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 10. TESTEAZA BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD Ce tip de continut performeaza mai bine? Merita sa investesc in Promoted Posts? ROI? Care e cea mai buna metoda pentru cresterea audientei?
- 11. MASOARA Fa legatura intre metricii Facebook si cei de business Nu intra in capcana Edgerank-ului BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD Nu pune accept pe KPI-uri vanitosi
- 12. Contest is King on Facebook to BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation
- 13. TIPURI DE CONTINUT BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD BLOGGING FAQS STUDII DE CAZ VIZUALE INTREBARI VIDEOS
- 14. TIPURI DE LEAD-URI CONTINUT LANDING PAGE FORMULAR CONVERSIE CONTINUT LANDING PAGE ALTA MEDIA LANDING PAGE DIFERIT FORMULAR CONVERSIE DIRECTE INDIRECTE BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 15. Metode de obtinere a Lead-urilor
- 16. 1. FOLOSESTE CALL-TO-ACTIONS BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 17. 2. INCLUDE LINK-URI IN ORICE POST BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 18. 3. Organizeaza Facebook Chats BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 19. 4. Profita de Facebook Events BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 20. 5. Livreaza Extra Valoare BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 21. 6. Foloseste Facebook Ads BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD
- 22. KPI-URI IN GENERAREA DE LEAD-URI BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD Bounce Rate Unique visitors Returning visitors Time on page Page Views Cost per Lead Conversion Rate Organic Leads Paid Leads Lead Scores Conversion Rate Renewal Rate Refund Requests Rate Cost per customer NUMAR DE LEAD-URI CLIENTI CONVERTITITRAFIC PE SITE
- 23. RESURSE UTILE BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK ALIN VLAD Hubspot Library Jon Loomer Social Media ROI The B2B Social Media Book Inbound.org Moz Academy
- 24. MULUMESC PENTRU TIMPUL ACORDAT! allinbound amvlad www.allinbound.ro