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B2B framework exercise

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Nicola Wilson

This document outlines a weekly marketing plan, including identifying the target audience, choosing a communication channel, and deciding whether to use a push or pull strategy to engage audiences and achieve key performance indicators.

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Week Who am I trying to engage with? What channel am I using? Push Strategy Pull Strategy What am I trying to achieve? KPIs
Week Who am I trying to engage with? What channel am I using? Push Strategy Pull Strategy What am I trying to achieve? KPIs

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B2B framework exercise

  • 1. Week Who am I trying to engage with? What channel am I using? Push Strategy Pull Strategy What am I trying to achieve? KPIs
  • 2. Week Who am I trying to engage with? What channel am I using? Push Strategy Pull Strategy What am I trying to achieve? KPIs