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B2B Lead Generation Case Study

Rupert Morris
Rupert Morris

At Bellcom Worldwide we have a history of producing extraordinary results and by doing so, addressed some of our clients most pressing business needs. Delivering sustainable results, which make a real difference to our clients' bottom line, is what we do best. Being easy to do business with and always delivering an honest and frank assessment of your project is what differentiates us from the competition.

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April May June July August 1.0 2.0 3.0 4.0 5.0 6.0 Average Leads per Day 0.0 www.bellcomworldwide.com 0800 313 4648 Business to Business Technology Sector Quick Facts Business to Business Identifying High Volume Lead Generation The Client A large UK independent software provider Bellcom Worldwide Client Case Study The Challenge Our client, one of the UKs largest software houses, sells customisable software solutions through a UK network of accredited resellers. In addition to the resellersown activities, our client also targeted direct marketing to businesses. As only around 10% of inbound enquiries met their customer pro鍖le, our client was eager to identify a way of generating a higher volume of quali鍖ed leads to pass to their reseller channel while at the same time reducing the cost per lead. A secondary objective was to cleanse their prospect database (around 1 million records), to ensure the information was accurate and up to date. The Solution The Bellcom team was trained on the key features and bene鍖ts of our clients product range, challenges faced by their target customers, key competitor information, and the criteria for a quali鍖ed sales lead. The agents then engaged in a four week calling pilot, categorising prospects in the following way. The Results Successful pilot results led to on-going relationships, and increase in team size 65% reduction in our clients average cost per quali鍖ed sales lead Intelligence gatheringincreased the e鍖ectiveness of future marketing activity Improved understanding of most productive sectors and regions Increased 1.5 per leads to 5 hot leads per day over a 4 month period Facilitated an introduction to one worlds largest defence contractors, which resulted in one of the highest value projects ever undertaken by the company The Challenge Increase leads for 鍖eld sales reps and reduce the overall cost per lead. The Journey Provided marketing intelligence, enabling Access to successfully reposition their marketing collateral. Discovery A recommendation through one of our existing partners. The Solution A proactive solution aimed at lead generation and appointment setting. Implementation Our agents provided a telemarketing solution, sourcing data in speci鍖c verticals, targeting decision makers. Results Reduced the overall lead cost from 贈1,500 to below 贈350. Facilitated an introduction to one of the worlds largest defence contractors, one of the highest value projects ever undertaken by the company.

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B2B Lead Generation Case Study

  • 1. April May June July August 1.0 2.0 3.0 4.0 5.0 6.0 Average Leads per Day 0.0 www.bellcomworldwide.com 0800 313 4648 Business to Business Technology Sector Quick Facts Business to Business Identifying High Volume Lead Generation The Client A large UK independent software provider Bellcom Worldwide Client Case Study The Challenge Our client, one of the UKs largest software houses, sells customisable software solutions through a UK network of accredited resellers. In addition to the resellersown activities, our client also targeted direct marketing to businesses. As only around 10% of inbound enquiries met their customer pro鍖le, our client was eager to identify a way of generating a higher volume of quali鍖ed leads to pass to their reseller channel while at the same time reducing the cost per lead. A secondary objective was to cleanse their prospect database (around 1 million records), to ensure the information was accurate and up to date. The Solution The Bellcom team was trained on the key features and bene鍖ts of our clients product range, challenges faced by their target customers, key competitor information, and the criteria for a quali鍖ed sales lead. The agents then engaged in a four week calling pilot, categorising prospects in the following way. The Results Successful pilot results led to on-going relationships, and increase in team size 65% reduction in our clients average cost per quali鍖ed sales lead Intelligence gatheringincreased the e鍖ectiveness of future marketing activity Improved understanding of most productive sectors and regions Increased 1.5 per leads to 5 hot leads per day over a 4 month period Facilitated an introduction to one worlds largest defence contractors, which resulted in one of the highest value projects ever undertaken by the company The Challenge Increase leads for 鍖eld sales reps and reduce the overall cost per lead. The Journey Provided marketing intelligence, enabling Access to successfully reposition their marketing collateral. Discovery A recommendation through one of our existing partners. The Solution A proactive solution aimed at lead generation and appointment setting. Implementation Our agents provided a telemarketing solution, sourcing data in speci鍖c verticals, targeting decision makers. Results Reduced the overall lead cost from 贈1,500 to below 贈350. Facilitated an introduction to one of the worlds largest defence contractors, one of the highest value projects ever undertaken by the company.