Gamific.tv is a platform that aims to manage interactivity on television by giving viewers control through mobile and TV applications. It allows for team or community viewing experiences with friendly competitions during shows and commercials. The business model is freemium, with viewer identities and interactions providing value to advertisers who can directly reach customers. Revenue is estimated at €100K in 2013 and €600K in 2014 from in-app payments and revenue sharing with game creators. The product vision is for Gamific.tv to revolutionize the second screen experience on TV after the remote control.