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Baby boomers in america
1. Baby boomers in America
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for ENTIRE COURSES,
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2. A) Baby boomers in America are aging. Describe how this might affect the
marketing mix for the following:
Bally s Health Clubs
McDonald s
Whirlpool Corporation
The State of Florida
Target Stores
B) Watch the Zappos video at the text Companion website (your access code
packaged with the textbook). What are five important points, or take aways that
you learned from watching the video?