Babybird is a mobile app designed by Joe O'Donnell for a student project to help aspiring UX designer Erik find career opportunities and resources. The app allows users to discover UX events, education, and jobs in one place. Through user research and testing multiple prototypes, the design evolved to include social features like connecting with others and sharing content, while keeping the interface simple. The final prototype captured the app experience from setup through core functions like finding classes, viewing details, and sharing.
2. design by: joe odonnell
Student Project. General Assembly UXDI Winter 2013
3. About the Product:
babybird is a mobile resource for aspiring UX designers looking for education,
events and career opportunities. babybird a simple way to discover and leverage
the UX community by providing one, consolidated tool.
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About the Project:
babybird was designed for Erik, a young UX designer.
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The goal of the project was to find a product solution to help Eriks life. After a deep
discussion with Erik, it appeared the simplest answer was to help him find his first
professional UX job by creating an app that would easily point him to the UX community
and its resources.
5. DESIGN RESEARCH
Method: !
I spoke to Erik about the things that he found most useful. !
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Findings:
After speaking with Erik, it appeared a straight-forward approach to the
app would be best.
Opportunities Identi鍖ed: !
1) keep it simple!
2) include the latest updates on homepage
6. DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 1
Method: !
I tested nearly 5 users with a paper prototype and asked for their candid
feedback.
Findings:
There were multiple concerns about only having one way to login. !
Most people were lost without a clear way to move backwards.!
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Opportunities Identi鍖ed: !
Increasing ways for users to login!
Allow use without login!
Keep the 鍖ow super simple!
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Latest Version:
Following group feedback, the new version features the ability to connect
with other users, see their involvement in the UX community and allows
users to upload their own events, blogs, classes, etc. !
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ITERATION 3
7. DESIGN ITERATIONS | PROTOTYPE
Method: !
I created a prototype in invision that captured the
screen-based version of the experience. !
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AWARENESS
Hyper-aware!
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SET UP AND FIRST RUN"
First time experience
- setting up an account pro鍖le and searching !
- exposure to sponsor ads!
CORE PRODUCT EXPERIENCE!
- discovering a class!
- viewing details of a class!
- sharing their blog!
- adding someone to their 鍖ock!
- stashing
8. FLY babybird, FLY !!!!!!!
THANK YOU
Joe ODonnell
joe@inbrandmedia.com