BABYLON
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This document outlines a proposal for a messaging app called Babylon that would allow users to communicate across language barriers by automatically translating messages in real-time. It notes the increasing connectivity and smartphone usage globally but how language differences still impede communication. Babylon aims to integrate with IBM's Watson to provide accurate translations and allow users to make new connections internationally. The document discusses potential audiences, features, monetization strategies, and rollout plan for the new app.
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The document summarizes key findings from research into digital usage among youth in South Africa. It identifies two main segments - "Sophisticats" and "Elephants" - who account for a large share of mobile spending. While private school youth showed high levels of digital skills, township youth generally had lower levels of skills due to lack of support structures. The research also revealed that digital adoption is driven more by peer influence than by age, challenging the idea that today's youth are "digital natives". It calls on businesses to incorporate digital peer learning into their models to drive adoption.The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arth...
The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arth...RAMP Group
油
The document summarizes key findings from research into digital usage among youth in South Africa. It identifies two main segments - "Sophisticats" and "Elephants" - who account for a large share of mobile spending. While private school youth showed high levels of digital skills, township youth generally had lower skills levels due to lack of support structures. The research also revealed that digital adoption is driven more by peer influence than by age, challenging the idea that today's youth are "digital natives".Social messenger
Social messengerVera Kovaleva
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Facebook Messenger has lost its lead in social messaging to WhatsApp across several countries, including the US, Brazil, and South Africa, with WhatsApp emerging as the top app overall. Users are increasingly utilizing multiple messaging apps due to varying platform popularity and features, reflecting a shift in communication preferences from traditional methods to messaging services. Notably, Snapchat has gained traction among younger users in the US, highlighting ongoing competition among messaging platforms.Ad
BABYLON
- 1. BABYLON ONCE THE WORLD SPOKE JUST ONE LANGUAGE...
- 2. QUICK STATISTICS 35% 26% 93% 52% 48%7 095 476 818 EARTH POPULATION LIVE IN A CITY HAVE INTERNET HAVE SOCIAL NETWORK HAVE MOBILE CARRIER LIVE IN A VILLAGE INTERNET USERS ACTIVE SOCIAL NETWORK USERS SMARTPHONE USERS 2 484 915 152 1 856 680 860 6 572 950 124 MAR2015 / SOURCE: GLOBALWEBINDEX
- 3. 35% USE INTERNET INTERNET USERS ON EARTH 65% DONT USE INTERNET
- 4. 93% USE SMARTPHONES SMARTPHONE USERS 7% DONT USE SMARTPHONES
- 5. MOST REGIONS ALREADY HAVE A HIGH PERCENTAGE OF SMARTPHONE TECHNOLOGY USAGE 151% CENTRAL & EA STERN EUROPE WESTERN EUROPE 90% CENTRAL ASIA 92% 109% EAST ASIA SOUTHEAST ASIA 72% SOUTH ASIA 124% SOUTH AMERICA 89% 101% CENTRAL AMERICA NORTH AMERICA 112% 129% MIDDLE EAST 67% AFRICA 94% OCEANIA
- 6. IN 2013 1.5 BILLION PEOPLE WORLDWIDE WERE ACCESSING MOBILE INTERNET 127M CENTRAL & EASTERN EUROPE WESTERN EUROPE 18M CENTRAL ASIA 444M 112M EAST ASIA SOUTHEAST ASIA 61M SOUTH ASIA 93M SOUTH AMERICA 15M 252M CENTRAL AMERICA NORTH AMERICA 37M 228M MIDDLE EAST 83M AFRICA 24M OCEANIA
- 7. SOCIAL NETWORK APPEARANCE 33% CENTRAL & EASTERN EUROPE WESTERN EUROPE 5% CENTRAL ASIA 43% 26% EAST ASIA SOUTHEAST ASIA 7% SOUTH ASIA 44% SOUTH AMERICA 34% 56% CENTRAL AMERICA NORTH AMERICA 24% 44% MIDDLE EAST 7% AFRICA 44% OCEANIA
- 8. 1,000,000 PEOPLE REGISTER IN SOCIAL NETWORKS EVERY DAY
- 9. MESSENGER APPS ARE WINNING THE BATTLE OF MOBILE COMMUNICATION HOW OFTEN DO YOU COMMUNICATE AT LEAST ONCE A DAY IN OVERALL 63% SOCIAL MESSAGING VOICE CALLS SMS EMAIL 17% 6% 63% 33% 9% 40% 28% 7% %42 %42 60% 75%73% 86% %OFRESPONDENTS 12% >10 TIMES PER DAY ONCE A DAY USING A MESSENGER APP? AVERAGE BASED ON 5 COUNTRIES
- 10. TRY TO REMEMBER ALL OF THE MESSENGER APPS THAT YOU HAVE USED ON YOUR SMARTPHONE TRY TO REMEMBER ALL OF THE MESSENGER APPS THAT YOU HAVE USED ON YOUR SMARTPHONE
- 11. EVERY COUNTRY HAS ITS OWN MESSENGER APP MILLIONS OF PEOPLE AROUND THE WORLD USE MESSENGER APPS IT IS ONE OF THE MOST PREVALENT WAYS TO COMMUNICATE ARGENTINA AUSTRALIA BELGIUM CHILE FINLAND ISRAEL MEXICO NORWAY PHILIPPINES RUSSIA SPAIN SWITZERLAND TAIWAN
- 12. LANGUAGE BARRIER CONTINUES TO BE ONE OF THE BIGGEST PROBLEMS FACED
- 13. ONE MESSENGER APP THAT INTERPRETS ALL LANGUAGES AND TRANSLATES IN DOES NOT EXIST!
- 14. IOS APP MESSENGER TRANSLATOR WhatsApp Yandex Translator
- 16. HOW DOES IT WORK ?? NO MATTER WHAT LANGUAGE THE MESSAGE WAS SENT IN, YOU WILL RECEIVE IT TRANSLATED IN YOUR OWN LANGUAGE. BY PRESSING ON THE MESSAGE YOU WILL BE ABLE TO VIEW THE ORIGINAL LANGUAGE VERSION IT WAS SENT IN. AT THE SAME TIME YOU CAN TRANSLATE MESSAGES IN OTHER LANGUAGES. YOU CAN TURN OFF AUTO TRANSLATE FUNCTION AT ANY TIME.
- 17. MAIN AUDIENCE WE USE SMARTPHONES AND MESSENGER APPS. WE ARE EARLY ADOPTERS TO NEW TECHNOLOGY. WE KNOW FOREIGN LANGUAGE OR WE WANT TO STUDY IT, BUT WE DONT PUT ENOUGH EFFORT INTO THIS. AND WE ARE ALL DIFFERENT. HIDDEN EMOTIONS AND MOTIVATION DRIVES US TO USE DIFFERENT MESSENGER APPS.
- 18. WHY BABYLON? I HAVE A LOT OF PARTNERS, COWORKERS AND FRIENDS IN DIFFERENT COUNTRIES I WANT TO TRAVEL WITH CONFIDENCE I CAN CONVERSATE VERBALLY BUT CAN NOT ARTICULATE MY WORDS IN WRITING I WANT TO MAKE NEW FOREIGN FRIENDS I STUDY FOREIGN LANGUAGES
- 19. WHEN AND WHERE YOU USE FOREIGN LANGUAGE BABYLON HELPS PEOPLE IN EACH OF THE SITUATIONS
- 20. HOW DOES THE COMMUNICATION PROCESS WORK TODAY? HOW DOES THE COMMUNICATION PROCESS WORK TODAY? WHATSAPP IS THE LEADER IN SOCIAL MESSENGER APPS WHAT DID YOU USE LAST WEEK? WhatsApp 44% 35% 28% 19% 17% 16% Facebook Messenger WeChat Twitter BBM Skype
- 21. NOT ALL SMARTPHONE USERS COMMUNICATE THROUGH WHATSAPP
- 22. Design Audience Positioning OVERVIEW OF MARKET POSSIBILITIES LEADER WATSON POWERED
- 23. AUDIENCE GROWTH BABYLON CHAT ELIMINATES LANGUAGE BARRIERS AND ALLOWS PEOPLE TO COMMUNICATE WORLDWIDE MORE EFFICIENTLY. MEET NEW FRIENDS ANYWHERE, ANYTIME AND COMMUNICATE ON THE SAME LEVEL.
- 24. UNIQUE DESIGN
- 27. WATSON POWERED BABYLON WILL INTEGRATE WITH WATSON REST APIS AND SDKS TO USE COGNITIVE COMPUTING THAT WILL ENHANCE THE APP
- 28. RELEASE PLAN BABYLON FOR IOS ANDROID ALL AVAILABLE PLATFORMS 1 2 3
- 29. MONETIZATION PLAN INTEGRATE WITH SWAY STICKERS NATIVE ADVERTISING
- 31. STICKERS 40% OF SMARTPHONE USERS USE STICKERS ARE YOU USING STICKERS OR EMOJIS? EVERY DAY NEVER USED AT LEAST ONCE 74%USED AT LEAST ONCE US BRAZIL INDONEZIA SOUTH AFRICA CHINA 54% 84% 69% 82% 35% 18% 24% 37% 46% 13% 38% 18% 43% 13%
- 33. OFFICIAL WEBSITE APP STORE (OTHER STORES) INSTAGRAM FACEBOOK WIKIPEDIA TWITTER STICKERS/EMOJIS BABYLON BRANDING EFFORTS BABYLON BRANDING EFFORTS
- 34. AFTER THE TOWER OF BABEL, MANY LANGUAGES WERE SPOKEN AND IT WAS DIFFICULT TO COMMUNICATE. ITS TIME FOR A NEW RISE OFBABYLON.
- 35. ONE LANGUAGE FOR ALL LAUREN HILLE LAUREN@SWAYCO.CO (727) 237-3499 WWW.SWAYCO.CO GEORGE DRANOVKIY GEORGE@SWAYCO.CO (312) 929-6991 WWW.SWAYCO.CO