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Copywriting Sample: Back cover copy

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Carol Brockman

This document provides a summary of the "Risk Assessment and Management Guide for the Medical Practice" resource. It describes how the guide helps medical practices conduct risk assessments, determine how to reduce risks, and includes worksheets to gather information about risk areas. The accompanying CD-ROM also contains materials to educate medical staff on security best practices. Implementing the strategies in this guide can help practices reduce risks and become more professional.

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Risk Assessment and Management Guide for the Medical Practice Understand risk. Assess risk. Eliminate risk. In his latest work, Risk Assessment and Management Guide for the Medical Practice, compliance and risk management expert Lewis Lorton provides key examples and methodologies to follow when conducting a risk assessment in your practice and determining how to reduce your risks minus significant financial loss. What better way to keep track of your risk status than with this updateable binder and CD-ROM package. This resource concludes with three archive sections, featuring worksheets that serve as tools for: • Gathering information about your office’s areas of risk • Assessing your risk levels • Auditing identified risk areas annually Many people believe technology alone can foster a secure environment. Not so in the medical practice. Your staff is the first line of defense. Ensure that your office team is the best line by educating them with ancillary materials and slide show presentations available on the accompanying CD-ROM. There is no better time to educate your staff about security and, by using Risk Assessment and Management Guide for the Medical Practice, you can expose and reduce your risks. In an effort to make your practice the most professional possible, consider these related AMA Press publications: • Medical Practice Policies and Procedures • Handbook of Medical Office Communications: Effective Letters, Memos, and E-mails ISBN 1-57947-627-9 www.amapress.com OP311005 BP38:04-P-064:12/04

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Copywriting Sample: Back cover copy

  • 1. Risk Assessment and Management Guide for the Medical Practice Understand risk. Assess risk. Eliminate risk. In his latest work, Risk Assessment and Management Guide for the Medical Practice, compliance and risk management expert Lewis Lorton provides key examples and methodologies to follow when conducting a risk assessment in your practice and determining how to reduce your risks minus significant financial loss. What better way to keep track of your risk status than with this updateable binder and CD-ROM package. This resource concludes with three archive sections, featuring worksheets that serve as tools for: • Gathering information about your office’s areas of risk • Assessing your risk levels • Auditing identified risk areas annually Many people believe technology alone can foster a secure environment. Not so in the medical practice. Your staff is the first line of defense. Ensure that your office team is the best line by educating them with ancillary materials and slide show presentations available on the accompanying CD-ROM. There is no better time to educate your staff about security and, by using Risk Assessment and Management Guide for the Medical Practice, you can expose and reduce your risks. In an effort to make your practice the most professional possible, consider these related AMA Press publications: • Medical Practice Policies and Procedures • Handbook of Medical Office Communications: Effective Letters, Memos, and E-mails ISBN 1-57947-627-9 www.amapress.com OP311005 BP38:04-P-064:12/04