際際滷

際際滷Share a Scribd company logo
Thursday, October 24, 13
G端n

ii

at

em

at

M

Thursday, October 24, 13
K端lt端r

Thursday, October 24, 13
f (T端rk K端lt端r端) = ?

Thursday, October 24, 13
Duygusal

Kollek&f

Pra&k

f (T端rk K端lt端r端) = ?

K端巽端k	
 油eyler	
 油ile	
 油Mutluluk

S脹cakkanl脹

Futbol
Kahvehane

Merakl脹

Hemehricilik
Yard脹msever

Akrabal脹k
Otoriteye	
 油Sayg脹l脹

Sab脹rs脹z
Misa鍖rperver
Araf

Ev	
 油Han脹m脹	
 油Anne
Baba	
 油Otoritesi

Argo
Thursday, October 24, 13

Muhafazakar

Ge巽mie	
 油zlem

Komuluk

AlHn	
 油G端n端
Esprit端el
f (T端rk K端lt端r端) = ?
%45	
 油Hi巽	
 油Kitap	
 油Okumuyor
74	
 油Milyon
%50	
 油28	
 油Ya	
 油AlH

G端nde	
 油6	
 油Saat	
 油TV

%70	
 油Ev	
 油Han脹m脹

338	
 油TV	
 油Kanal脹
%8	
 油niversite	
 油M.

%30	
 油Fakirlik	
 油D端zeyinde

%38	
 油Alaturka	
 油Tuvalet
%54	
 油Pazarl脹k	
 油Yap脹yor

%26	
 油B脹y脹kl脹
%63	
 油Kendi	
 油Evinde	
 油Oturuyor
%41	
 油KaH	
 油Yak脹tl脹	
 油Soba	
 油Kullan脹yor
Thursday, October 24, 13
Networkler

Thursday, October 24, 13
Kahve Ortam脹

Thursday, October 24, 13
G端n Ortam脹

Thursday, October 24, 13
聴 Ortam脹
Thursday, October 24, 13
Okul Ortam脹

Thursday, October 24, 13
G端n	
 油Ortam脹
Okul	
 油Ortam脹	
 油
Kahve	
 油Ortam脹	
 油
聴	
 油Ortam脹	
 油

f(FB,TW) = f(Kahve,G端n, 聴, Okul)
Thursday, October 24, 13

facebook
twi^er
Big Data*

* Her Sunumda Kullan脹lmas脹
Gereken Haval脹 Kavram
Thursday, October 24, 13
Thursday, October 24, 13
f (Hedef Kitle) = f(1, 9, 90)

1
9

90
Thursday, October 24, 13
Proxemics
Etraf脹m脹zdaki alanlarla nas脹l etkileiyoruz

Arkada Ortam脹
Aile Ortam脹

z Alan
i.e. ego

Akraba Ortam脹

Kiisel Alan
0.45 mt

Dost Ortam脹
Komu Ortam脹

Sosyal Alan
聴 Ortam脹

Kamusal Alan
3.6mt - 7.6mt
Thursday, October 24, 13

Okul
Ortam脹

1.2 mt

G端n
Ortam脹

Kahve Ortam脹
f(Pazarlama) = f(Hikaye, Trend, Motivasyon)

Trend

Thursday, October 24, 13

Mo&vasyon

Hikaye
f(Hikaye) = ?

Problem
Kahraman
Ortam
Ten Uyumu
Sade
Samimi
Konuan

The End
Thursday, October 24, 13

Konuturan
Hikayeler

Thursday, October 24, 13
Ger巽ek Zamanl脹 Dinleme
Sosyal PEST Analizi

Thursday, October 24, 13
Daha iyi bir d端nyaya inanmak i巽in #bimilyonneden var

Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
#bimilyonneden diyalou

Thursday, October 24, 13
Ve Konumaya Balad脹lar..

Classi鍖ed)*)Internal)use)
Thursday, October 24, 13
Ger巽ek Zamanl脹 Dinleme
T端keticilerin Diyaloglar脹 Kampanya 聴巽eriine D旦n端t端
Thursday, October 24, 13
T端keticilerin Gelitirmi Olduu 聴巽eriklerle TV Entegrasyonlar脹
November$
19th$

November$
20th$

November$$
21st$

November$$
23rd$

November$$
24th$

Lig$TV$&$
Acun$&$
Millionaire$
Integra4ons$

Classi鍖ed)*)Internal)use)

Thursday, October 24, 13

November$$
25th$

November$$
26th$

November$$
27th$
Entegrasyonlar Diyaloglar脹 Tekrar Ateledi

Classi鍖ed)*)Internal)use)
Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
T端keticilerin 聴巽eriklerine Destek

Thursday, October 24, 13
Ger巽ek Zamanl脹 Dinleme
Yeni Y脹l Faz脹na ve 聴巽eriine Karar Verme

Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
Yeni Y脹l Reklam脹

Thursday, October 24, 13
Yeni Y脹l Reklam脹

Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
Thursday, October 24, 13
Ezik, elinde ad脹 yazan
Coca-Cola ile 巽脹km脹!
Travmal脹 bir 巽ocukluk
ge巽irmi!
f(x) yazmakla matematik mi olur ?
akalar Komiklikler Nereye Kadar?
Proxemics ve Big Datay脹 s脹rf
artislik olsun diye koymu!
Bi boktan anlad脹脹 yok!
T端rkiyeden komik fotolarla
ebem de sunum yapar!
Hakim olm herif!
Sunumdan sonra @yucezerey
3-5 follower al脹r m脹?
Thursday, October 24, 13
Ad

Recommended

iHumanization The Brand: Digital Age 2014
iHumanization The Brand: Digital Age 2014
Y端ce Zerey
Sosyal Pazarlama @ Web 3.0 Istanbul
Sosyal Pazarlama @ Web 3.0 Istanbul
Y端ce Zerey
BrandWeek 2014: Reset to Factory Settings Marketing
BrandWeek 2014: Reset to Factory Settings Marketing
Y端ce Zerey
Simple is Good @Digital Age 2011
Simple is Good @Digital Age 2011
Y端ce Zerey
The Profesyonel
The Profesyonel
Y端ce Zerey
Uyku Ka巽脹ran Dijital D旦n端端m: Media Summit 2014
Uyku Ka巽脹ran Dijital D旦n端端m: Media Summit 2014
Y端ce Zerey
iMarketing: Creativity @ the Core: Digital Age 2012
iMarketing: Creativity @ the Core: Digital Age 2012
Y端ce Zerey
Bloglar ve Pazarlama @ Bumerang Blog d端lleri
Bloglar ve Pazarlama @ Bumerang Blog d端lleri
Y端ce Zerey
Covid19 Trendleri
Covid19 Trendleri
Y端ce Zerey
9/8'lik Pazarlama Matematii
9/8'lik Pazarlama Matematii
Y端ce Zerey
Dijital T端ketici Odakl脹 聴巽erik Y旦netimi
Dijital T端ketici Odakl脹 聴巽erik Y旦netimi
Y端ce Zerey
Fabrika Ayarlar脹na Donus箕 Pery旦n 2016
Fabrika Ayarlar脹na Donus箕 Pery旦n 2016
Y端ce Zerey
Unleashing The Next Wave of Marketing Communication
Unleashing The Next Wave of Marketing Communication
Y端ce Zerey
Next is the EX - Digital Age Summit 2016
Next is the EX - Digital Age Summit 2016
Y端ce Zerey
Decoding The New Consumer Mind
Decoding The New Consumer Mind
Y端ce Zerey
Beeri Matematik
Beeri Matematik
Y端ce Zerey
Humanizing the Brand: i-Humanization
Humanizing the Brand: i-Humanization
Y端ce Zerey
TED x Alsancak: Where's The Next Question Mark?
TED x Alsancak: Where's The Next Question Mark?
Y端ce Zerey
TED x Alsancak - Akl脹ndaki Soru Ne? - The Profesyonel
TED x Alsancak - Akl脹ndaki Soru Ne? - The Profesyonel
Y端ce Zerey
Ezel ve Entegre Pazarlama
Ezel ve Entegre Pazarlama
Y端ce Zerey
Bogazici Universitesi Exit: Dijital Pazarlama
Bogazici Universitesi Exit: Dijital Pazarlama
Y端ce Zerey
Y脹ld脹z Universitesi Ulusal Kalite G端nleri: Sosyal Medya ve Pazarlama
Y脹ld脹z Universitesi Ulusal Kalite G端nleri: Sosyal Medya ve Pazarlama
Y端ce Zerey
Bilgi Arena 2011: Sosyal Medya Ve Pazarlama
Bilgi Arena 2011: Sosyal Medya Ve Pazarlama
Y端ce Zerey
Aiesec Liderlik ve Kalk脹nma Zirvesi@Eskiehir Anadolu niversitesi
Aiesec Liderlik ve Kalk脹nma Zirvesi@Eskiehir Anadolu niversitesi
Y端ce Zerey
Sosyal Pazarlama @ Sabanci niversitesi Social Media Summit
Sosyal Pazarlama @ Sabanci niversitesi Social Media Summit
Y端ce Zerey
Sosyal Medya T端ketici Davran脹脹 @Webrazzi Summit
Sosyal Medya T端ketici Davran脹脹 @Webrazzi Summit
Y端ce Zerey
T端rkiye Dijital Profili
T端rkiye Dijital Profili
Y端ce Zerey
Memleketimin Facebook Motivleri
Memleketimin Facebook Motivleri
Y端ce Zerey

More Related Content

More from Y端ce Zerey (20)

Covid19 Trendleri
Covid19 Trendleri
Y端ce Zerey
9/8'lik Pazarlama Matematii
9/8'lik Pazarlama Matematii
Y端ce Zerey
Dijital T端ketici Odakl脹 聴巽erik Y旦netimi
Dijital T端ketici Odakl脹 聴巽erik Y旦netimi
Y端ce Zerey
Fabrika Ayarlar脹na Donus箕 Pery旦n 2016
Fabrika Ayarlar脹na Donus箕 Pery旦n 2016
Y端ce Zerey
Unleashing The Next Wave of Marketing Communication
Unleashing The Next Wave of Marketing Communication
Y端ce Zerey
Next is the EX - Digital Age Summit 2016
Next is the EX - Digital Age Summit 2016
Y端ce Zerey
Decoding The New Consumer Mind
Decoding The New Consumer Mind
Y端ce Zerey
Beeri Matematik
Beeri Matematik
Y端ce Zerey
Humanizing the Brand: i-Humanization
Humanizing the Brand: i-Humanization
Y端ce Zerey
TED x Alsancak: Where's The Next Question Mark?
TED x Alsancak: Where's The Next Question Mark?
Y端ce Zerey
TED x Alsancak - Akl脹ndaki Soru Ne? - The Profesyonel
TED x Alsancak - Akl脹ndaki Soru Ne? - The Profesyonel
Y端ce Zerey
Ezel ve Entegre Pazarlama
Ezel ve Entegre Pazarlama
Y端ce Zerey
Bogazici Universitesi Exit: Dijital Pazarlama
Bogazici Universitesi Exit: Dijital Pazarlama
Y端ce Zerey
Y脹ld脹z Universitesi Ulusal Kalite G端nleri: Sosyal Medya ve Pazarlama
Y脹ld脹z Universitesi Ulusal Kalite G端nleri: Sosyal Medya ve Pazarlama
Y端ce Zerey
Bilgi Arena 2011: Sosyal Medya Ve Pazarlama
Bilgi Arena 2011: Sosyal Medya Ve Pazarlama
Y端ce Zerey
Aiesec Liderlik ve Kalk脹nma Zirvesi@Eskiehir Anadolu niversitesi
Aiesec Liderlik ve Kalk脹nma Zirvesi@Eskiehir Anadolu niversitesi
Y端ce Zerey
Sosyal Pazarlama @ Sabanci niversitesi Social Media Summit
Sosyal Pazarlama @ Sabanci niversitesi Social Media Summit
Y端ce Zerey
Sosyal Medya T端ketici Davran脹脹 @Webrazzi Summit
Sosyal Medya T端ketici Davran脹脹 @Webrazzi Summit
Y端ce Zerey
T端rkiye Dijital Profili
T端rkiye Dijital Profili
Y端ce Zerey
Memleketimin Facebook Motivleri
Memleketimin Facebook Motivleri
Y端ce Zerey
Covid19 Trendleri
Covid19 Trendleri
Y端ce Zerey
9/8'lik Pazarlama Matematii
9/8'lik Pazarlama Matematii
Y端ce Zerey
Dijital T端ketici Odakl脹 聴巽erik Y旦netimi
Dijital T端ketici Odakl脹 聴巽erik Y旦netimi
Y端ce Zerey
Fabrika Ayarlar脹na Donus箕 Pery旦n 2016
Fabrika Ayarlar脹na Donus箕 Pery旦n 2016
Y端ce Zerey
Unleashing The Next Wave of Marketing Communication
Unleashing The Next Wave of Marketing Communication
Y端ce Zerey
Next is the EX - Digital Age Summit 2016
Next is the EX - Digital Age Summit 2016
Y端ce Zerey
Decoding The New Consumer Mind
Decoding The New Consumer Mind
Y端ce Zerey
Beeri Matematik
Beeri Matematik
Y端ce Zerey
Humanizing the Brand: i-Humanization
Humanizing the Brand: i-Humanization
Y端ce Zerey
TED x Alsancak: Where's The Next Question Mark?
TED x Alsancak: Where's The Next Question Mark?
Y端ce Zerey
TED x Alsancak - Akl脹ndaki Soru Ne? - The Profesyonel
TED x Alsancak - Akl脹ndaki Soru Ne? - The Profesyonel
Y端ce Zerey
Ezel ve Entegre Pazarlama
Ezel ve Entegre Pazarlama
Y端ce Zerey
Bogazici Universitesi Exit: Dijital Pazarlama
Bogazici Universitesi Exit: Dijital Pazarlama
Y端ce Zerey
Y脹ld脹z Universitesi Ulusal Kalite G端nleri: Sosyal Medya ve Pazarlama
Y脹ld脹z Universitesi Ulusal Kalite G端nleri: Sosyal Medya ve Pazarlama
Y端ce Zerey
Bilgi Arena 2011: Sosyal Medya Ve Pazarlama
Bilgi Arena 2011: Sosyal Medya Ve Pazarlama
Y端ce Zerey
Aiesec Liderlik ve Kalk脹nma Zirvesi@Eskiehir Anadolu niversitesi
Aiesec Liderlik ve Kalk脹nma Zirvesi@Eskiehir Anadolu niversitesi
Y端ce Zerey
Sosyal Pazarlama @ Sabanci niversitesi Social Media Summit
Sosyal Pazarlama @ Sabanci niversitesi Social Media Summit
Y端ce Zerey
Sosyal Medya T端ketici Davran脹脹 @Webrazzi Summit
Sosyal Medya T端ketici Davran脹脹 @Webrazzi Summit
Y端ce Zerey
T端rkiye Dijital Profili
T端rkiye Dijital Profili
Y端ce Zerey
Memleketimin Facebook Motivleri
Memleketimin Facebook Motivleri
Y端ce Zerey

iMarketing: Back 2 Basics Digital Age 2013