Backward Differentiation Strategy
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That is a sub corporate level strategy that you provide old aged products/services again You can take competition advantage
Backward Differentiation Strategy
- 2. DIFFERENTIATION is one of the competitive strategies expressed by MICHAEL PORTER for the first time
- 4. YOU CAN MAKE DIFFERENCE IN YOUR 01 Products/Services 02 Value Chain(Raw Materials,Post-Selling Operations etc.) 03 Business logic, methods or technologies
- 6. THAT TERM MEANS Making difference by using products,services or methods again used in the past
- 7. EXAMPLES
- 8. ELVAN SODA Elvan was one the most famous soda brand in Turkey But the owner company stopped selling it in 1988 In 2017, a company bought the rights and start producing again This company targeted middle aged people 鍖rstly who perfectly remember this ginger ale The product is currently being sold this year
- 9. VOLKSWAGEN BEETLE NEW Volkswagen had not been producing classical version for years But it had been bought for years by passionate people around the World The company start selling this new version from 2012 on It a perfect example of this strategy.
- 10. WHEN YOU GOES BACKWARD 01 Your product/service must be re-designed according to todays conditions 02 Its market must be segmented properly by You 03 It must meet a market need
- 11. STRATEGY SCHOOL