Badges, points and polls wendy phillips (032316)
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This document discusses how gamification through a mobile app can improve the meeting experience for conferences. It provides value to members through efficient learning, networking, and inspiration. It benefits sponsors by allowing them to promote their products/services, get customer leads, and find partnerships. Associations gain insights into members, communicate key messages, retain and recruit members, and generate revenue. The mobile app can encourage participation, enable networking, and provide data through badges awarded for activities like visiting exhibitor booths, attending sessions, networking, completing surveys, and participating in polls. This approach has benefits over a physical passport program and provides direct feedback and content for organizers.
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Badges, points and polls wendy phillips (032316)
- 1. Badges, Points and Polls How Gamification is Improving Your Meeting Experience
- 2. Why do you host conferences?
- 3. 3 Why do you host conferences? Value to Members ? Efficient way to learn ? Network with other people in their industry ? Inspiration to think about new ideas and trends ? Get certified ? Have fun Value to Sponsors ? Promote their products & services ? Get specific leads ? Learn about customer needs ? Find partnerships Value to Association ? Learning about Members ? Communicate Key Messages ? Retain members ? Get new members ? Revenue
- 4. 4 Value to Members Efficient Way to Learn ? Industry opportunities and challenges ? New products/services from vendors Network with other people in their industry ? Members ? Sponsors ? Association staff ? Subject matter experts Get Inspired to think about new ideas and trends Get Certified Have Fun Value to Members ? Efficient way to learn ? Network with other people in their industry ? Inspiration to think about new ideas and trends ? Get certified ? Have fun
- 5. 5 Value to Sponsors Venue to Promote ? Products ? Services Way to get Specific Customer Leads Means of Learning about Customer ? Needs/Challenges ? Preferences Find Partnerships Have Fun Value to Sponsors ? Promote their products & services ? Get specific leads ? Learn about customer needs ? Find partnerships
- 6. 6 Value to Association Value to Association ? Learning about Members ? Communicate Key Messages ? Retain members ? Get new members ? Revenue Gain Learning about Members ? Their interests ? Their challenges and opportunities Efficiently Communicate Key Messages ? Promote upcoming events ? Enlist participation in association activities Generate Excitement to Retain and Recruit Members Bring in Revenue ? Sponsors ? Attendees Have Fun
- 7. 7 Gamification in Your Mobile App can support these Goals ? Encourage behavior ? Enable networking ? Provide association with valuable data automatically. No work! ? Have fun
- 8. 8 One Example: Providing Value to Sponsors How many of you have used a physical passport stamp program to encourage traffic to your exhibitors?
- 9. 9 Use Mobile App Instead End user “checks in” by entering code word ? Has conversation with exhibitor to get code word Everyone can see each other’s badges earned on Leaderboard and on Attendee Listing ? Healthy competition ? Positive peer pressure Association gets data on who checked in to which booths ? Provides to Exhibitors No manual tallying, no mess, ultimate information to all stakeholders ? Sponsors ? Attendees
- 10. 10 Can Display on Social Wall for Even More Excitement
- 11. 11 Gamification in the Mobile App - the What Badges can be awarded for ? Checking in to exhibitor booths ? Attending certain agenda sessions ? Networking with others through messaging or exchanging virtual business cards ? Completing surveys ? Participating in live polls ? Community/Social participation …and more
- 12. 12 ? Encourage behavior ? Enable networking ? Provide association with valuable data automatically. No work! ? Have fun Gamification in the Mobile App - the Why
- 13. 13 Identify what you are trying to accomplish Rules - best practices ? Early gratification - easy to earn first badge ? Easy enough to earn most badges ? But hard enough to be meaningful Badges - simple, graphical images Some serious, some fun ? Expert badges ? “Work Hard, Play Hard” or “Social Butterfly” Enlist a few helpers to commit to participating Gamification in the Mobile App - the How
- 14. 14 Why Badges Not Points? Not enough information on HOW each user earned the points ? Lose value of sharing attendee interests among participants ? “Which” badges matters as much as “How many?” Too complex Too easy to game the system Not as fun
- 15. 15 Where Points are Great — CE Credits
- 17. 17 Real Win — Direct End User Feedback and Content Earn badges for doing: ? Surveys ? Live Polls ? Posts to Discussion Board ? Sharing Photos
- 18. 18