際際滷

際際滷Share a Scribd company logo
Introducing a New Product
Bag
Long-term Goal
 State the intended goal
Fulfilling
Customer Needs
 Describe the main attributes of the product
 Link the product attributes to customer
needs
Cost Analysis
 Indicate the financial advantages for the
customer
 Compare quality and price with those of the
competition
Strengths and Advantages
 Summarize the special features and
advantages of the product being introduced
Next Steps of Action
 Explain the steps that now need to be taken
Next Steps of Action
 Explain the steps that now need to be taken

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