Bajaj RE 60 Live Case Solution
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Modern India's answer to safe, convenient and economical commercial transport on the road. The document analyzes the company environment, customers through market segmentation and targeting auto rickshaw owners and new buyers. It details the product positioning as a replacement for three wheelers with fuel efficiency, lower emissions, attractive design, upgraded features and safety. It discusses price at 1.8 L with value based pricing and quicker payback model. Place includes a 1 state launch and 1S model. Promotion strategies include IMC, exchange policy, auto stands, auto stickers, financing, in film marketing, rural fairs and trade fairs, radio and billboard.
Bajaj RE 60 Live Case Solution
- 2. Modern India's answer to safe, convenient and economical commercial transport on the road
- 3. Tarakki karo, ab bachat ke sath
- 4. Company Analysis Analyze Environment Analyze Customer Market Segmentation Choosing Target Market Product Positioning
- 5. Product People Price Place Physical Evidence Process Promotion
- 7. Analyze Environment SWOT
- 9. Performance Sensitive Balanced Perspective ROI- Based Decision Acquisition Price Constraints Bottom of the Pyramid
- 10. argeting Auto Rickshaw Owners New Buyers
- 11. ositioning Replacing three wheelers with a safe, convenient and economical commercial transport option
- 12. roduct Fuel Efficiency Lower Emissions Attractive Design Upgraded Features Safety After Sales Service
- 13. rice 1.8 L Value based Pricing Quicker Pay back Model
- 14. lace 1 State Launch The Lankan Connect 1S Model
- 15. romotion IMC Solapur Rickshaw Race Exchange Policy Auto Stands Auto Stickers Financing In Film Marketing Rural Melas and Trade Fairs Radio Billboard
- 17. Tarakki karo, ab bachat ke sath
- 18. Thank You