Balancing Mobile Functionality and Delight
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The document discusses the importance of design differentiation in products, emphasizing that effective design balances functionality and aesthetics. It outlines key steps for good design, including research, application flow, information architecture, and creating delightful user experiences. The document concludes with the assertion that investing in great user experience is essential for long-term success and increased user engagement.
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Balancing Mobile Functionality and Delight
- 3. What's your favourite example of a product that differentiates, based on design? uxmag.com, Nov 2014
- 4. What's your favourite example of a product that differentiates, based on design? All answers provided were primarily based on the experience the product produces uxmag.com, Nov 2014
- 5. CRAFTING BRILLIANT MOBILE EXPERIENCES IS AN ART OF BALANCING FUNCTIONALITY & BEAUTY
- 6. WHILE YOUR DESIGN MIGHT BE BEAUTIFUL, IF ITS NOT FUNCTIONAL, IT HAS TO GO
- 7. DONT BE A DECORATOR BE A PROBLEM SOLVER
- 8. WHAT A GOOD DESIGNER SHOULD DO?
- 9. #1 RESEARCH
- 10. DISCOVERY UNVEILS THE REAL PROBLEM THAT YOU NEED TO SOLVE UNDERSTAND BUSINESS GOALS STUDY MOBILE USER CONTEXT
- 12. APPLICATION FLOW WIREFRAMES & STORYBOARDS START WITH A WHITEBOARD; CONTINUE WITH PAPER SKETCHING
- 13. APPLICATION FLOW LOW-FIDELITY PROTOTYPE QUICK TESTING TO VERIFY IDEAS, APP FLOW AND ENSURE USABILITY
- 14. APPLICATION FLOW LOW-FIDELITY PROTOTYPE QUICK TESTING TO VERIFY IDEAS, APP FLOW AND ENSURE USABILITY
- 15. APPLICATION FLOW LOW-FIDELITY PROTOTYPE QUICK TESTING TO VERIFY IDEAS, APP FLOW AND ENSURE USABILITY
- 16. NAVIGATION MAKE IMPORTANT THINGS FAST ENSURE MINIMUM STEPS FOR THE CORE FUNCTIONALITY
- 18. INFORMATION ARCHITECTURE EMPHASISE ON CONTENT HIERARCHY VISUAL HIERARCHY / CONTENT GROUPING / SPACING / POSITIONING
- 19. INFORMATION ARCHITECTURE SIMPLICITY SELLS PROVIDE JUST ENOUGH FOR COMPREHENSION AND THE ABILITY TO PURSUE AND COMPLETE USER GOALS ted.com
- 20. CONTENT HIERARCHY HOW USERS HOLD MOBILE DEVICES 49% 36% 15% lukew.com
- 21. LARGER SCREENS NEED SPECIAL CARE HARD TO REACH ONE-HANDED OR WITH THUMB COMFORTABLE TO REACH lukew.com
- 22. #4 DELIGHT
- 23. BEAUTY & CREATIVITY MAKE IT SEDUCTIVE, MEMORABLE Workspace of Jeremy Goldberg - UX Designer @Google
- 24. THE FIRST IMPRESSION WALKTHROUGHS Trunk Club Inbox Foursquare Airbnb
- 25. THE FIRST IMPRESSION ONBOARDING FULL OF CREATIVITY Citymapper Application
- 26. MOBILE PATTERNS LISTS Yahoo News Digest Snapguide Gogobot Peek Calendar
- 27. MOBILE PATTERNS CONTENT/VENUE DETAILS Airbnb Foursquare TripAgent
- 28. MOBILE PATTERNS GUIDE THE USER EMPTY DATA RunKeeper Circa News Potluck iMovie
- 29. SYNC WITH DEVELOPERS MAKE SURE THAT YOUR VISUAL APPROACH IS FEASIBLE
- 30. ACCOMPLISHING GOALS + FEELING GREAT IS THE OUTCOME YOU WANT USERS TO EXPERIENCE SO THAT THEY FALL IN LOVE WITH YOUR APP!
- 31. BOOST APP ADOPTION SIMPLIFIED MOBILE UX LED TO INCREASED USER ENGAGEMENT & CONVERSION 73% INCREASE IN CAMERA USE Android Devs Blog, Nov 2014
- 32. INVEST IN GREAT UX KEY PILLAR FOR LONG TERM SUCCESS