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Balfego Grup Case Study AuraPortal BPM

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AuraQuantic
AuraQuantic

Balfegó is a company strongly committed to its customers and to society in general, in order to sustainably satisfy their expectations, far more than just scrupulously complying with laws and other obligations. Its vision is that future generations can continue to fish responsibly, just as previous generations have done, because the resources used merit an improved attitude to guarantee maximum cost-effectiveness. One of the pillars of the new Balfegó strategy was the implementation of the AuraPortal BPM Suite, as a corporate automation platform for all of its processes, including both administration and production, related to the treatment of tuna. It started by launching several key processes, including: Extraction, Alimentation, Processing and Commercialization.

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How Balfegó embraced Digital Transformation to expand its business to new markets and guarantee customer satisfaction. CASE STUDY
Contents Approach Introduction Situation Results
In 2002, the Balfegó family decided to define a new company strategy by starting a trading company to sell their own catch and invest in an innovative aquaculture project. INTRODUCTION
Balfegó is the main Spanish company devoted to fishing, aquiculture and sale of bluefin tuna. It is also the only company in the world to implement a bluefin tuna traceability system, which gives the consumer complete visibility into the product lifecycle from capture to consumption. About Balfegó Grup Leveraging digital technology to transform business 180+ employees Their product is served in more than 20 countries worldwide Introduction
Contents Approach Introduction Situation Results
How to leverage technology to grow the business, meet customer expectations and protect the continuity of the species in future generations. SITUATION
Situation > Expand to new markets + Increasing complexity Balfegó wants to expand to new markets. New markets can be a complex operation as each country has specific laws and standards that must be respected.
Situation > Ensuring sustainable fishing and respecting habitats: Balfegó’s vision is for future generations to fish responsibly. Bluefin tuna is subject to supervision from a regional fishing organization. Balfegó is strongly committed to its customers and to society.
Contents Approach Introduction Situation Results
Taking a technological leap to achieve business excellence and implementing an enterprise-wide Digital Business Automation Platform. APPROACH
Approach Decision made to digitally transform the company. Integration with RPA, IoT and automatic document creation to optimize processes and assure compliance.
Approach > Extraction process Optimize fishing Mobile Apps and BPM: Gather data and create automatic documents. IoT and BPM: Check tuna temperature and assure compliance. RPA and BPM: Enter the information in different web forms. Integrated with the ships’ GPS system: register date & position of the ship and create fishing heat maps.
Approach > Temperature control process Ensure compliance with the highest standards of quality control 80% of this process is automated with system tasks that do not require human intervention. Balfegó can guarantee compliance with the target country’s quality standards. It uses a pre-configured business rule to ensure tuna is valid for each market. AuraPortal process was created with an IoT system task to: - Automatically log temperatures - Calculate average temperatures for each phase.
Approach > Sales management in Japan Balfegó implemented a process to penetrate this market using the AuraPortal Instant Workflow App. AuraPortal collects data from the Japanese wholesaler and sends data to the ERP. The condition and evolution of the tuna is shared with research centers and universities using RPA. All information is included in the app (weight, color, fat…) > Leveraging technology to expand to new markets
Approach > Farm maintenance and feeding Adjust the supply to the demand to achieve the best price in the market. The process has automated feeding quantification based on indicators and objectives. Control feeding to make sure the product adapts to the requirements of each market.
Approach > Industrial processing Optimize production Automatic assignment of each piece of tuna fish to each customer according to weight or fat percentage. Slaughter execution adapts to the current demand. Quality control to match customer requirements. Automatic creation & dispatch of official documentation.
Approach > Commercialization process Constant adaptation of the sales strategy. Automation of the creation and transmission of reports. An integrated technology platform delivers transparency and agility at speed. Create seamless customer experiences Standardize and automate back-end systems to boost efficiency Use of external portals. Use of Business Intelligence to deliver relevant insights to achieve product and pricing parity. Integration with the ERP system for automatic invoicing.
Contents Approach Introduction Situation Results
Balfegó is the only company in the world to offer complete traceability of bluefin tuna from capture to consumption. RESULTS
Results The id code ensures the complete traceability of each tuna piece.
Results Complete traceability of bluefin tuna from capture to consumption. Balfegó complies with regulations in different countries using Business Rules Engine + IoT. Information related to the product is available on Balfegó’s website. Balfegó optimizes their productivity to match current demands. 60% of turnover comes from Sales in Japan and US (new markets). Balfegó has achieved expansion to new markets.
info@auraportal.com www.auraportal.com THANK YOU

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Balfego Grup Case Study AuraPortal BPM

  • 1. How Balfegó embraced Digital Transformation to expand its business to new markets and guarantee customer satisfaction. CASE STUDY
  • 3. In 2002, the Balfegó family decided to define a new company strategy by starting a trading company to sell their own catch and invest in an innovative aquaculture project. INTRODUCTION
  • 4. Balfegó is the main Spanish company devoted to fishing, aquiculture and sale of bluefin tuna. It is also the only company in the world to implement a bluefin tuna traceability system, which gives the consumer complete visibility into the product lifecycle from capture to consumption. About Balfegó Grup Leveraging digital technology to transform business 180+ employees Their product is served in more than 20 countries worldwide Introduction
  • 6. How to leverage technology to grow the business, meet customer expectations and protect the continuity of the species in future generations. SITUATION
  • 7. Situation > Expand to new markets + Increasing complexity Balfegó wants to expand to new markets. New markets can be a complex operation as each country has specific laws and standards that must be respected.
  • 8. Situation > Ensuring sustainable fishing and respecting habitats: Balfegó’s vision is for future generations to fish responsibly. Bluefin tuna is subject to supervision from a regional fishing organization. Balfegó is strongly committed to its customers and to society.
  • 10. Taking a technological leap to achieve business excellence and implementing an enterprise-wide Digital Business Automation Platform. APPROACH
  • 11. Approach Decision made to digitally transform the company. Integration with RPA, IoT and automatic document creation to optimize processes and assure compliance.
  • 12. Approach > Extraction process Optimize fishing Mobile Apps and BPM: Gather data and create automatic documents. IoT and BPM: Check tuna temperature and assure compliance. RPA and BPM: Enter the information in different web forms. Integrated with the ships’ GPS system: register date & position of the ship and create fishing heat maps.
  • 13. Approach > Temperature control process Ensure compliance with the highest standards of quality control 80% of this process is automated with system tasks that do not require human intervention. Balfegó can guarantee compliance with the target country’s quality standards. It uses a pre-configured business rule to ensure tuna is valid for each market. AuraPortal process was created with an IoT system task to: - Automatically log temperatures - Calculate average temperatures for each phase.
  • 14. Approach > Sales management in Japan Balfegó implemented a process to penetrate this market using the AuraPortal Instant Workflow App. AuraPortal collects data from the Japanese wholesaler and sends data to the ERP. The condition and evolution of the tuna is shared with research centers and universities using RPA. All information is included in the app (weight, color, fat…) > Leveraging technology to expand to new markets
  • 15. Approach > Farm maintenance and feeding Adjust the supply to the demand to achieve the best price in the market. The process has automated feeding quantification based on indicators and objectives. Control feeding to make sure the product adapts to the requirements of each market.
  • 16. Approach > Industrial processing Optimize production Automatic assignment of each piece of tuna fish to each customer according to weight or fat percentage. Slaughter execution adapts to the current demand. Quality control to match customer requirements. Automatic creation & dispatch of official documentation.
  • 17. Approach > Commercialization process Constant adaptation of the sales strategy. Automation of the creation and transmission of reports. An integrated technology platform delivers transparency and agility at speed. Create seamless customer experiences Standardize and automate back-end systems to boost efficiency Use of external portals. Use of Business Intelligence to deliver relevant insights to achieve product and pricing parity. Integration with the ERP system for automatic invoicing.
  • 19. Balfegó is the only company in the world to offer complete traceability of bluefin tuna from capture to consumption. RESULTS
  • 20. Results The id code ensures the complete traceability of each tuna piece.
  • 21. Results Complete traceability of bluefin tuna from capture to consumption. Balfegó complies with regulations in different countries using Business Rules Engine + IoT. Information related to the product is available on Balfegó’s website. Balfegó optimizes their productivity to match current demands. 60% of turnover comes from Sales in Japan and US (new markets). Balfegó has achieved expansion to new markets.