Banks activations in esports 2019 - by Click-Storm
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Market research by Click-Storm.com esports tournament platform (white-label, API/CRM integration). We provide esports 360 degree services for brands. Our team is passionate about esports in 2012.
Banks activations in esports 2019 - by Click-Storm
- 1. MARKET RESEARCH BANK ACTIVATIONS IN ESPORTS In fact we are talking about an industry, which in the near term is going to be bigger in revenue size than National Football League or NBA. Dan Scott, CIO at Vontobel
- 2. CIOs of private banks across Europe have started looking at the issue more closely with some companies such as Berenberg issuing a dedicated study, called Esports: a game-changer, at the beginning of 2018. Gaming industry is twice as big as the film industry today, said Mouhammed Choukeir, CIO at Kleinwort Hambros. Esports audience: +15% YoY 454M (2019) -> 645M (2022) 50% - 25+ y.o., 90% Male Why major private banks' CIOs are eyeing esports BANKS AND ESPORTS
- 3. 20 Cases of Activations 12 Banks in the Research 2 Payment Systems 7 Countries 1 Worldwide Agreement BANKS AND ESPORTS Case study: bank activations in esports worldwide In the study:
- 4. Special offer for cyber.sports.ru users on receiving a Rocketbank card: bonuses in DOTA 2 (game chest) Total 700,000 bonuses, appox. 5000 cards issued The drawing of 50 rare in-game items for those who issued the card on the Twitch stream with the Rocketbank logos. The cost of each rare item is 2,200 rubles. Free issue, free delivery at a convenient time and place, 0 rub. - annual maintenance Twitch statistics: 3,000 views of the stream with giveaways Case Rocketbank and cyber.sports.ru, Russia, 2016 BANKS AND ESPORTS
- 5. Invictus Gaming has partnered with Shanghai Pudong Development (SPD) Bank for a co-branded credit card in China. Cardholders received an exclusive IG 2018 League of Legends World Champion Victory copper coin. The card was promoted via a social media campaign, posted on IGs official Weibo, and features IGs League of Legends players The bank became a sponsor of the league King Pro League The prize fund of the league - more than $1.9M Advertising on the broadcasts, in the announcement, etc. Tickets for the stadium were sold in a few minutes (15-20 thousand seats) Ticket price - $20-50 Case Shanghai Pudong Development Bank, China, 2018 BANKS AND ESPORTS
- 6. Click-Storm own market research NewZoo Superdata Nielsen Esports Observer Citywireselector CITING SOURCES
- 7. Phone: +7 917 239 88 98 (WhatsApp, Telegram) E-mail: alex@click-storm.com Alexey Talan CEO, Founder of Click-Storm I WILL TELL YOU MORE