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A.Sivakumar @mediashiva
A.Sivakumar @mediashiva

This document provides an overview of television audience measurement systems in India. It discusses how media is planned and organized by market, with specific audience targeting by factors like gender, age, and socioeconomic class. It also outlines the sample sizes for household and individual viewers collected in Karnataka and Tamil Nadu, including by urban/rural and city distinctions. Measurement is conducted using barometers like direct sampling and digital paths to analyze channel and program performance, commercials, competitors, and sector trends.

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Television Audience Measurement system for India For Kamadhenu Telefilms Pvt Ltd, Bangalore Internal Training By A.Sivakumar Disclaimer: The purpose of this presentation is to give an overview of how the production of TV content is organized .This presentation is solely for the use of Knowledge and Learning. No part of it may be circulated , quoted or reproduced for distribution outside of the organization without prior written approval from A.Sivakumar. Photos /Images /Statistics shown in this presentation are only for the information & education purpose and non commercial use. No responsibility or liability for inaccuracies, errors or omissions January 2018
Till 2015 60:20:20 INTRODUCTION Media Planning Rs.20,000 Crore India Rs. 700 crore Karnataka Rs.1500 Crore - Tamilnadu
AUDIENCE TARGET The 11 durables collectively owned by household members and considered in the NCCS classification : 1. Electricity Connection 2. Ceiling Fan 3. LPG Stove 4. Two Wheeler 5. Colour TV 6. Refrigerator 7. Washing Machine 8. Personal Computer/ Laptop 9. Car/Jeep/Van 10. Air Conditioner 11. Agricultural Land New Consumer Classification System (NCCS) Gender : Male, Female,All Age Group : All (2 + )Kids (28 years), tweens & schoolers (914 years), Youth (1521 years), Young Adults (2230 years), Adults (3140 years), Peak (4150 years), Mature (5160 years), and Seniors (61+ years) Market : 39 markets -Metro, City, Urban, Rural . NCCS A, NCCS B, NCCS ABC and NCCS CDE. *Note : Karnataka Market Karnataka, Urban, Rural, Below 10L, Bangalore
AUDIENCE TARGET 12 grades in the NCCS - A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2, and E3.
SAMPLE KARNATAKA HH 14,074 Karnataka 2,687 Bengaluru 3,752 - Urban 7,635 - Rural KARNATAKA Individuals 58,876 Karnataka 9,907 Bengaluru 15,862 - Urban 33,107 - Rural TAMILNADU HH 20,851 TN & Pondy 2,540 Chennai 8,102 - Urban 10,209 - Rural TAMILNADU Individuals 75,736 TN & Pondy 9,266 Chennai 28,984 - Urban 37,486 - Rural BARO METER * Direct Path, Digital (Ekam Soon)
ANALYSIS CHANNEL PERFORMANCE VIEWERSHIP ANALYSIS COMMERCIAL ANALYSIS PROGRAMME PERFORMANCE COMPETITOR ANALYSIS CONTENT POSITIONING SECTOR TREND CRAB NEW Ads

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Barc bmw introduction

  • 1. Television Audience Measurement system for India For Kamadhenu Telefilms Pvt Ltd, Bangalore Internal Training By A.Sivakumar Disclaimer: The purpose of this presentation is to give an overview of how the production of TV content is organized .This presentation is solely for the use of Knowledge and Learning. No part of it may be circulated , quoted or reproduced for distribution outside of the organization without prior written approval from A.Sivakumar. Photos /Images /Statistics shown in this presentation are only for the information & education purpose and non commercial use. No responsibility or liability for inaccuracies, errors or omissions January 2018
  • 2. Till 2015 60:20:20 INTRODUCTION Media Planning Rs.20,000 Crore India Rs. 700 crore Karnataka Rs.1500 Crore - Tamilnadu
  • 3. AUDIENCE TARGET The 11 durables collectively owned by household members and considered in the NCCS classification : 1. Electricity Connection 2. Ceiling Fan 3. LPG Stove 4. Two Wheeler 5. Colour TV 6. Refrigerator 7. Washing Machine 8. Personal Computer/ Laptop 9. Car/Jeep/Van 10. Air Conditioner 11. Agricultural Land New Consumer Classification System (NCCS) Gender : Male, Female,All Age Group : All (2 + )Kids (28 years), tweens & schoolers (914 years), Youth (1521 years), Young Adults (2230 years), Adults (3140 years), Peak (4150 years), Mature (5160 years), and Seniors (61+ years) Market : 39 markets -Metro, City, Urban, Rural . NCCS A, NCCS B, NCCS ABC and NCCS CDE. *Note : Karnataka Market Karnataka, Urban, Rural, Below 10L, Bangalore
  • 4. AUDIENCE TARGET 12 grades in the NCCS - A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2, and E3.
  • 5. SAMPLE KARNATAKA HH 14,074 Karnataka 2,687 Bengaluru 3,752 - Urban 7,635 - Rural KARNATAKA Individuals 58,876 Karnataka 9,907 Bengaluru 15,862 - Urban 33,107 - Rural TAMILNADU HH 20,851 TN & Pondy 2,540 Chennai 8,102 - Urban 10,209 - Rural TAMILNADU Individuals 75,736 TN & Pondy 9,266 Chennai 28,984 - Urban 37,486 - Rural BARO METER * Direct Path, Digital (Ekam Soon)
  • 6. ANALYSIS CHANNEL PERFORMANCE VIEWERSHIP ANALYSIS COMMERCIAL ANALYSIS PROGRAMME PERFORMANCE COMPETITOR ANALYSIS CONTENT POSITIONING SECTOR TREND CRAB NEW Ads