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Barratt Homes SEO Case Study

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Arthur Jach
Arthur Jach

The Advice & Inspiration content was meant to intercept users earlier in the journey. It was failing due to the poor quality of content. Discover how we've improved it.

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1 What was the challenge? The Advice & Inspiration content was meant to intercept users earlier in the journey. It was failing due to the poor quality of content. What made the difference? Creating fewer but better quality articles informed by search analysis. Custom illustrations, better formatting, expertise, linking, experience. What did it do to the performance? A +107% increase in SEO traffic YoY (market +37%). All engagement metrics improved. Increase in large/featured snippets in Google UK. SEO & Quality Content Integration: Planning, Copywriters, Editors, Social, CRM, Data CMS: Sitecore, WordPress Client: Agency (TMW Unlimited)

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Barratt Homes SEO Case Study

  • 1. 1 What was the challenge? The Advice & Inspiration content was meant to intercept users earlier in the journey. It was failing due to the poor quality of content. What made the difference? Creating fewer but better quality articles informed by search analysis. Custom illustrations, better formatting, expertise, linking, experience. What did it do to the performance? A +107% increase in SEO traffic YoY (market +37%). All engagement metrics improved. Increase in large/featured snippets in Google UK. SEO & Quality Content Integration: Planning, Copywriters, Editors, Social, CRM, Data CMS: Sitecore, WordPress Client: Agency (TMW Unlimited)