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Graphic design is the art of combining visual elements to communicate messages effectively and creatively. It is built on fundamental principles that guide designers in creating visually appealing and functional designs. These principles include: Balance: Ensuring elements are distributed evenly to create a sense of stability. It can be symmetrical (formal) or asymmetrical (informal) but should always feel harmonious. Alignment: Properly positioning text, images, and elements to create order and connection, which enhances readability and aesthetics. Contrast: Using opposing elements, such as light vs. dark or large vs. small, to emphasize important areas and create visual interest. Repetition: Establishing a sense of consistency by repeating patterns, colors, or typography to strengthen a design’s identity. Proximity: Grouping related elements together to improve organization and make content easier to understand. Hierarchy: Arranging elements in a way that guides the viewer’s eye to the most important information first. Space: Strategically using white (or negative) space to improve clarity, focus, and balance within the design. Color: Selecting appropriate colors that evoke emotions, convey messages, and establish brand identity. Typography: Choosing and pairing fonts wisely to ensure legibility and enhance the overall style of the design. By mastering these principles, graphic designers can craft engaging visuals that effectively convey ideas and captivate audiences.Read less