Users are the main success key of User Experience. User Experience is User Centered Design that makes everything a user experiences with a product the result of conscious decisions to fulfill both business goals and user needs.
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Basic UX Steps From Start To Launch A Successfull Product
23. By making everything the user experiences with your product the
result of a conscious, explicit decision, you can ensure that the
product works to fulfill both your strategic goals and the
needs of your users.