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Baskin Robbins

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Eman A.
Eman A.

Two brothers-in-law, Burt Baskin and Irv Robbins, shared a dream in the 1940s to open innovative ice cream shops that would be family gathering places. They opened separate shops in 1945 and 1946 in California before combining under the name Baskin-Robbins in 1953 on the advice of their advertising agency. By the mid-1960s, Baskin-Robbins had grown to over 400 stores across the U.S. and later expanded internationally in the 1970s.

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Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families.
Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.
They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, California.
It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins . A local advertising agency, Carson/Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream .
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Baskin-Robbins continued to expand, and by the mid- 1960s , the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international, opening stores in Japan, Saudi Arabia , Korea and Australia.
" Not everyone likes all our flavors, but each flavor is someone's favorite." Irv Robbins

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Baskin Robbins

  • 2. Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families.
  • 3. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.
  • 4. They started out in separate ventures at the advice of Irv’s father. In 1945, Irv opened Snowbird Ice Cream in Glendale, California. A year later, Burt opened Burton's Ice Cream Shop in Pasadena, California.
  • 5. It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins . A local advertising agency, Carson/Roberts, advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream .
  • 7. Baskin-Robbins continued to expand, and by the mid- 1960s , the company had become an ice cream empire with more than 400 stores throughout the United States. In the 1970s the chain went international, opening stores in Japan, Saudi Arabia , Korea and Australia.
  • 8. " Not everyone likes all our flavors, but each flavor is someone's favorite." Irv Robbins