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Baux

Challis Hodge
Challis Hodge

Challis Hodge is the VP of User Experience at Bridge Worldwide. The document provides an overview of experience planning and why it is important to involve UX practitioners. It defines experience design as considering patterns of life, goals, activity, context, repeated use, learning, sharing, emotion and more while applying the design process. UX practitioners seek to account for and minimize bias, bring a customer perspective, and facilitate a balance between business goals, user needs and technology. The document emphasizes that bias needs to be controlled and accounted for, and provides examples of how different groups like marketing, IT and creatives may have biases that distort their vision compared to focusing on the customer. It presents a process framework for UX and

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Challis Hodge, VP User Experience Bridge Worldwide challis@challishodge.com
Baux
Main Entry: baux Pronunciation: bO Function: business term Etymology: French 1 : One whose profession is to save businesses and business stakeholders from themselves.
A match made in heaven!
What is Experience Planning?
A systematic series of actions aimed at structuring, planning for, and facilitating an intentional experience.
Why do we need UX People to do this?
Experience design, or design for experience is a name for enlarging scope to consider patterns of life, goals, activity, context, repeated use, learning, sharing, emotion, and morewhile applying The Design Process. Marc Rettig
UX Practitioners seek to -Account for and minimize bias. - Bring a customer perspective to problems through deep understanding. - Facilitate a balance between business goals, user needs and technology.
Bias is another way of saying unique perspective Everyone has one!
Bias is good but it needs to be controlled, harnessed and accounted for.
What if your corporate website redesign initiative was being led by
your internal business units? Your Customer
your marketing group? Your Customer
your IT department? Your Customer
your creative group? Your Customer
Sometimes bias distorts or blocks your vision
Flo a story
Levels of Understanding
Deeper understanding means better results
A Process Framework
You can fix it on paper with an eraser, or you can fix it on the construction site with a sledge hammer. --Frank Lloyd Wright Not correcting user experience problems until development can cost 10 times more than in design and can increase to 100 times more after launch. Source: Software Engineering: A Practitioners Approach, Usability Engineering, 1993
Specify What Will & Will Not be Made Produce & Assemble the Parts Research & understand the customer Produce & test copy, graphics, code & templates Define the brand & technology Solicit necessary approvals Define features, functions & what were going to make Assemble & stage final solution Discover Discover Define Design Develop Deploy Define the Problem Architect & Design the Experience Launch & Measure Success Create business case & business Develop & refine concepts Launch beta, test & refine requirements Detail the system architecture Launch final design Reach consensus & define Finalize and test wireframes & design Measure the results measurable success criteria concept Refine as needed
User Experience Business Analysis
The end of all thought must be action Aldus Huxley

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Baux

  • 1. Challis Hodge, VP User Experience Bridge Worldwide challis@challishodge.com
  • 3. Main Entry: baux Pronunciation: bO Function: business term Etymology: French 1 : One whose profession is to save businesses and business stakeholders from themselves.
  • 4. A match made in heaven!
  • 5. What is Experience Planning?
  • 6. A systematic series of actions aimed at structuring, planning for, and facilitating an intentional experience.
  • 7. Why do we need UX People to do this?
  • 8. Experience design, or design for experience is a name for enlarging scope to consider patterns of life, goals, activity, context, repeated use, learning, sharing, emotion, and morewhile applying The Design Process. Marc Rettig
  • 9. UX Practitioners seek to -Account for and minimize bias. - Bring a customer perspective to problems through deep understanding. - Facilitate a balance between business goals, user needs and technology.
  • 10. Bias is another way of saying unique perspective Everyone has one!
  • 11. Bias is good but it needs to be controlled, harnessed and accounted for.
  • 12. What if your corporate website redesign initiative was being led by
  • 13. your internal business units? Your Customer
  • 14. your marketing group? Your Customer
  • 15. your IT department? Your Customer
  • 16. your creative group? Your Customer
  • 17. Sometimes bias distorts or blocks your vision
  • 20. Deeper understanding means better results
  • 22. You can fix it on paper with an eraser, or you can fix it on the construction site with a sledge hammer. --Frank Lloyd Wright Not correcting user experience problems until development can cost 10 times more than in design and can increase to 100 times more after launch. Source: Software Engineering: A Practitioners Approach, Usability Engineering, 1993
  • 23. Specify What Will & Will Not be Made Produce & Assemble the Parts Research & understand the customer Produce & test copy, graphics, code & templates Define the brand & technology Solicit necessary approvals Define features, functions & what were going to make Assemble & stage final solution Discover Discover Define Design Develop Deploy Define the Problem Architect & Design the Experience Launch & Measure Success Create business case & business Develop & refine concepts Launch beta, test & refine requirements Detail the system architecture Launch final design Reach consensus & define Finalize and test wireframes & design Measure the results measurable success criteria concept Refine as needed
  • 25. The end of all thought must be action Aldus Huxley