Baytastic (Social Media Project) • MCOM 139
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This document summarizes a culture blog focused on the San Francisco Bay Area. It discusses the blog's content pillars including local events, entertainment and real-time content. It also outlines the platforms used, including Facebook, Twitter and Instagram. Metrics on followers, views and growth are provided for each platform and the blog overall, showing steady readership growth. The community that engages with the blog is described as dynamic, cultured, passionate and diverse.
Baytastic (Social Media Project) • MCOM 139
- 3. A culture blog focused on the SF Bay Area WHAT IT IS
- 4. • Interesting • Unique • Relevant • Sub-culture focused CONTENT
- 5. • Local Events (15%) • Entertainment (55%) • Real Time Content (20%) • 3rd Party Content (10%) CONTENT PILLARS
- 6. Twitter • 207 followers Facebook • 149 likes Instagram • 103 followers WordPress • 34 followers PLATFORMS USED
- 7. Instagram • Entertainment Facebook • Real time content, local events, entertainment, 3rd party content Twitter • Real time content and entertainment CONTENT PER PLATFORM
- 9. FACEBOOK • High views • Little interaction • Pay to play
- 10. TWITTER
- 12. INSTAGRAM
- 13. TWEETREACH
- 14. TWEETREACH
- 15. • Top viewed pages (as of May 5, 2014) • Eight incredibly frustrating fails only Titanfall players will understand (156) • It’s getting hot in herre (133) • 10 signs you’re from the Bay (113) BLOG STATISTICS
- 16. • March: 751 views • April: 957 views GROWTH IN READERSHIP
- 18. ● Viewed by people from all over the world ● 4 day streak of 100+ views on the website FUN FACTS!
- 19. Keep on killin’ em. THE FUTURE
- 20. THANK YOU— Team Baytastic