Bb ppt iide final
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Big Bazaar is a retail chain founded by Kishore Biyani with 250 stores across 80 Indian cities. It targets young working women, homemakers, and middle and upper class price-conscious customers and youngsters aged 28-38. The document discusses Big Bazaar's business model, innovations like weekly deals, social media presence, competitors like Lulu Hypermarket and Reliance Retail, and marketing campaigns like those for Diwali and Republic Day.
![Target Audience for E-zone Digital
Age Group
12-17 (School & College Students) [Instagram] [M/F/Unknown]
18-24 (Graduates & Post Graduates) [Instagram & Facebook]
25-35 (Working professionals) [Facebook,Twitter,LinkdIn]
25-35 (HouseWife's) [Big Bazaar Loyalty Members](Email Marketing)
36-55 (Parents) [Facebook, Mobile Marketing]
Primary
Secondary
Tertiary](https://image.slidesharecdn.com/bbpptiidefinal-190513153554/85/Bb-ppt-iide-final-40-320.jpg)
Bb ppt iide final
- 2. About Big Bazaar Founded By Kishore Biyani Main FocusArea Our main focus is on the following segments Total Outlets: 250 stores in 80 cities
- 6. Market share
- 8. Big Bazaar concept of discount of buy 1 get 1
- 14. COMPETITORS
- 15. Number of outlets Big Bazaar(250 outlets locally) Lulu hypermarket(150 outlets globally) Reliance Retail(300 outlets locally,90 cities)
- 17. LULU WEBSITE
- 19. PRESENCE RELIANCE TRENDZ 190K 1.7m 1.8m(Following) 8,461 13K RELIANCE FRESH 4776 589k 592k (Following) 10.4K 17K RELIANCE DIGITAL 240K 4.67m 4.66m(Following) 93K 7.4K PRESENCE Lulu India 1536 124K 1,166 NA LULU HYPERMARKET RELIANCE RETAILS
- 24. #SABSESASTA5DIN
- 26. SEO & SEM
- 29. Big Bazaar SEO Visible First on Google search Page
- 31. Lulu Group India - SEO AD copy visible end of first Google search page
- 38. E-zone Digital Funnel Unknown Awareness Consideration Conversion Associated Big Bazaar Social Media Campaign According to Age Group SEO & SEM Re-Marketing / Re-Targeting
- 39. E-zone Digital Campaign Keywords Relevant Electronics HomeAppliances Reliance Digital EMI Affinity Home Loan Naukri Gaming Tata Sky HD-TV shows
- 40. Target Audience for E-zone Digital Age Group 12-17 (School & College Students) [Instagram] [M/F/Unknown] 18-24 (Graduates & Post Graduates) [Instagram & Facebook] 25-35 (Working professionals) [Facebook,Twitter,LinkdIn] 25-35 (HouseWife's) [Big Bazaar Loyalty Members](Email Marketing) 36-55 (Parents) [Facebook, Mobile Marketing] Primary Secondary Tertiary
- 41. TG on Social Media Platforms 0 10 20 30 40 50 60 School & College Students School & College Students Working professionals HouseWife's Parents TargetAudience Facebook Instagram Twitter LinkedIn Email Marketing Mobile Marketing
- 43. ThankYou