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Bba in integrated marketing communication (EIU)

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The document provides information about the Bachelor of Business Administration in Integrated Marketing Communication program offered by APECS Singapore. The 3-year program trains students in combining marketing and communication strategies to manage a company's image. Students will learn topics such as cross-cultural marketing, branding, social media management and international business communication. The program includes modules in business, management, accounting, economics, finance, and integrated marketing. Learning materials are text-based resources and assessments include personalized exercises and assignments to measure progress. Program fees are 59 million dong for the full 3-year program or 29 million dong for a 1-year top-up program.

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Telephone Singapore: +65 96977262 Vietnam: +84 2 8221 31970 E-mail info@apecs-sg.com Website www.apecs-sg.com BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATION
Telephone Singapore: +65 96977262 Vietnam: +84 2 8221 31970 E-mail info@apecs-sg.com Website www.apecs-sg.com PROGRAM OVERVIEW BBA in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialization will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication. LEARNING OUTCOMES Upon successful completion of the program, participants will be equipped with the skills to: Provide an in-depth understanding of integrated marketing communications concepts Research and evaluate an organisations marketing and promotional situation in order to develop effective communication strategies and programs Understand the industry and the players Develop a promotional plan adapted to a specific organisation MODULES BUS110 Business Communication MGT120 Managing Business ACC130 Accounting Principles I BUS140 E-Commerce ECO150 Principles of Economics FIN160 Principles of Finance MKT170 Principles of Marketing HRM180 Human Resource Management ACT210 Accounting Principles II MGT220 Operations Management BUS230 Entrepreneurship BUS240 Sustainable Business Practices FIN250 Financial Reporting MGT260 Logistics and Supply Chain Management MKT270 Cross-Cultural Marketing MGT280 Business Information Management MGT310 Marketing Image Branding & Recognition MGT320 Social Media Management MGT330 Integrated Marketing Communication MGT340 Digital Marketing MGT350 Consumer Behavior MGT360 Sales Management MGT370 Marketing Research & Analysis MGT380 Integrated Marketing Communication Capstone Project LEARNING MATERIALS Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study ASSESSMENT Personalised exercises, assignments are utilized throughout the course/program to measure progress in learning. DURATION Up to 3 years PROGRAM FEES Top-up program (1 year) 29 mil. 3-year program 59 mil. (can be paid in 3 installments Vietnamese tutor: 2.400.000 vnd/module/4hrs Online tutorial support and exam preparation available at additional charge

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Bba in integrated marketing communication (EIU)

  • 1. Telephone Singapore: +65 96977262 Vietnam: +84 2 8221 31970 E-mail info@apecs-sg.com Website www.apecs-sg.com BACHELOR OF BUSINESS ADMINISTRATION IN INTEGRATED MARKETING COMMUNICATION
  • 2. Telephone Singapore: +65 96977262 Vietnam: +84 2 8221 31970 E-mail info@apecs-sg.com Website www.apecs-sg.com PROGRAM OVERVIEW BBA in Integrated Marketing Communications (IMC) will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management. This specialization will give learners meaningful insight and understanding on topics such as cross-cultural marketing, image branding and recognition, social networking management, and international business communication. LEARNING OUTCOMES Upon successful completion of the program, participants will be equipped with the skills to: Provide an in-depth understanding of integrated marketing communications concepts Research and evaluate an organisations marketing and promotional situation in order to develop effective communication strategies and programs Understand the industry and the players Develop a promotional plan adapted to a specific organisation MODULES BUS110 Business Communication MGT120 Managing Business ACC130 Accounting Principles I BUS140 E-Commerce ECO150 Principles of Economics FIN160 Principles of Finance MKT170 Principles of Marketing HRM180 Human Resource Management ACT210 Accounting Principles II MGT220 Operations Management BUS230 Entrepreneurship BUS240 Sustainable Business Practices FIN250 Financial Reporting MGT260 Logistics and Supply Chain Management MKT270 Cross-Cultural Marketing MGT280 Business Information Management MGT310 Marketing Image Branding & Recognition MGT320 Social Media Management MGT330 Integrated Marketing Communication MGT340 Digital Marketing MGT350 Consumer Behavior MGT360 Sales Management MGT370 Marketing Research & Analysis MGT380 Integrated Marketing Communication Capstone Project LEARNING MATERIALS Personalised, easy to understand text-based (reading materials) interactive resources that progressively and systematically takes the learner through various areas of competencies required at the workplace, in a specialised field of study ASSESSMENT Personalised exercises, assignments are utilized throughout the course/program to measure progress in learning. DURATION Up to 3 years PROGRAM FEES Top-up program (1 year) 29 mil. 3-year program 59 mil. (can be paid in 3 installments Vietnamese tutor: 2.400.000 vnd/module/4hrs Online tutorial support and exam preparation available at additional charge