BBC Radio, listeners and sharing: 5 quick points
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5 things to learn about listeners, sharing and BBC Radio. A presentation by Jem Stone given to the RadioDays Europe conference, Copenhagen, March 2010.
![Thanks... twitter: @jemstone email: [email_address]](https://image.slidesharecdn.com/copenhagen-100322085143-phpapp01/85/BBC-Radio-listeners-and-sharing-5-quick-points-31-320.jpg)
BBC Radio, listeners and sharing: 5 quick points
- 1. Oven Gloves and 4 other quick points about the BBC, radio, users, and sharing.
- 2. Source: Audrey Macdonald (via Facebook)
- 3. Head of Social Media, BBC Radio and Music
- 4. 油
- 5. BBC - scale Our Users: 500K sms 250K posts Our teams: Mod Soc Media Product Mplatform
- 6. 油
- 7. Source: Audrey Macdonald (via Facebook)
- 8. Unknown Pleasures Joy Division Debut: 1979
- 9. Source: Half Man Half Biscuit - Achtung Bono Album 2005 as listed via Spotify
- 10. BBC6music plays Half Man Half Biscuit now and then...
- 11. Listeners are v.loyal to 6music... 175K fans
- 12. 9.35am: 6music breakfast show
- 13. Source: Gideon Coes personal Twitter account just after he played Half Man Half Biscuit on 6music breakfast show
- 14. a call to arms on Twitter
- 15. So for a day it trended
- 16. So what ? Lessons 1+2
- 17. Source: Roo Reynolds, Social Media Exec, BBC TV.
- 18. 1.Make things people care about 2.They will do that somewhere else...
- 19. Chris Moyles daily blog diary
- 20. Same content on ..Facebook Hundreds of interactions
- 21. 1.Make things people care about 2.They will do that somewhere else... 3. Integrate those interactions online too
- 22. 油
- 23. 5 Live Now - real time curated feedback
- 24. 1.Make things people care about 2.They will do that somewhere else... 3.Integrate those interactions online too 4.Being open
- 25. 油
- 26. 油
- 27. 5.Listeners will surprise you
- 28. A History of the World In partnership with UK museums and users. Over 2000 so far...
- 29. 2000 uploaded by users. Photo + story + metadata 4. Listeners will surprise you
- 30. 1.Make things people care about 2.Provide tools not just spaces 3.Reflect it back...online... 4.Public money ...so explain what you do...but in a normal voice 5.Listeners will surprise you
- 31. Thanks... twitter: @jemstone email: [email_address]