BBD_AllStarWeekend
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The document outlines a social media plan for NBA All Star Weekend 2015. It includes creating 15-second animated story clips for Instagram to promote daily events, a Flipagram app for recapping each day with photos and music, large promotional images using InstaTiling on Instagram to advertise events, and a partnership with Snapchat to share live stories from attendees. Influencers will help distribute this branded content across social media platforms throughout the weekend from February 12-15.
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BBD_AllStarWeekend
- 1. NBA All Star Weekend 2015
- 2. Objectives Create branded content for Influencers to message over the course of油#BeatsASW15. Show unification between influencers and promote 油 a油centralized message across digital platforms.油 NBA All Star Weekend 2015
- 3. Animated Instagram Short Story Clips Create 15 second animated short stories to roll out before each event油during All Star Weekend. The short story highlights events occurring that day. The content is Instagram specific but can be shared on most social platforms. Aesthetic: Boondocks Ex: Thursday ≒ Brand House Story ≒ Party At Avenue Story NBA All Star Weekend 2015
- 4. The Flipagram app helps bring moments to life! This flipbook will be a compilation of pictures taken throughout the events happening d u r i n g A l l S t a r W e e k e n d . Influencers will post using IG, Facebook and/or Twitter at the end of the day. Flipbook also allows users to add music to their images. NBA All Star Weekend 2015 Flipagram Nightly Recaps
- 5. Influencers will advertise All Star Weekend events on Instagram. InstaTiling allows Instagrammers to post large, eye catching images which will help inform and update followers on All Star Weekend happenings. 油They will post at the start of each day. Ex: Beats Logo and list of events happening during the day. InstaTiling NBA All Star Weekend 2015
- 6. Snapchat Partnership Promotion NBA All Star Weekend 2015 Snapchat live allows Snapchatters who are at the same event location to contribute Snaps to the same Story. The 'Live' section is where attendees will be able to experience the stories created by the attendees of the event. Ex: Concert
- 7. Timeline油 NBA All Star Weekend 2015 Short Story Clips (2/12 2/15) Flipagram (2/12 2/15) InstaTiling (2/12 2/15) Snapchat Promo (2/12)
- 8. THANK YOU