際際滷

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Expect	
 油no	
 油seismic	
 油changes	
 油
Newly	
 油appointed	
 油CEO	
 油Thorsten	
 油Heins	
 油
January	
 油24th,	
 油2012	
 油
	
 油
-足200%	
 油
-足150%	
 油
-足100%	
 油
-足50%	
 油
0%	
 油
50%	
 油
2009	
 油 2010	
 油 2011	
 油 2012	
 油 2013	
 油 2014	
 油
BlackBerry	
 油Net	
 油Income	
 油
Growth	
 油
0	
 油
1,000	
 油
2,000	
 油
3,000	
 油
4,000	
 油
5,000	
 油
6,000	
 油
F1Q12	
 油 F2Q12	
 油 F3Q12	
 油 F4Q12	
 油 F1Q13	
 油 F2Q13	
 油 F3Q13	
 油 F4Q13	
 油 F1Q14	
 油
BlackBerry	
 油Revenue	
 油(M)	
 油
Heins	
 油-足	
 油CEO	
 油
But	
 油We	
 油Did	
 油Hope	
 油For	
 油A	
 油Turnaround,	
 油Not	
 油A	
 油Death	
 油Spiral	
 油
1Q14	
 油+25%	
 油
And	
 油Expected	
 油a	
 油CEO	
 油To	
 油Lead,	
 油Not	
 油Masquerade	
 油As	
 油A	
 油Cost	
 油CuTng	
 油COO	
 油
42%	
 油
22%	
 油
5%	
 油
-足33%	
 油
FYE10	
 油 FYE11	
 油 FYE12	
 油 FYE13	
 油 2014	
 油
BlackBerry	
 油COGS	
 油Growth	
 油
CEO	
 油-足	
 油Heins	
 油
0	
 油
0.5	
 油
1	
 油
1.5	
 油
2	
 油
2.5	
 油
3	
 油
FYE09	
 油 FYE10	
 油 FYE11	
 油 FYE12	
 油 FYE13	
 油 FYE14	
 油
Blackberry	
 油Cash	
 油&	
 油Short	
 油Term	
 油
Investments	
 油
CEO	
 油-足	
 油Heins	
 油
Who	
 油Raised	
 油Cash	
 油For	
 油A	
 油PotenZal	
 油Buyer	
 油
Who	
 油Turned	
 油Out	
 油To	
 油Be	
 油Board	
 油Member	
 油Who	
 油Resigned	
 油In	
 油August	
 油2013	
 油
-足60%	
 油
-足40%	
 油
-足20%	
 油
0%	
 油
20%	
 油
40%	
 油
60%	
 油
80%	
 油
100%	
 油
FYE09	
 油 FYE10	
 油 FYE11	
 油 FYE12	
 油 FYE13	
 油 FYE14	
 油
Hardware	
 油Revenue	
 油
Growth	
 油
-足60%	
 油
-足40%	
 油
-足20%	
 油
0%	
 油
20%	
 油
40%	
 油
60%	
 油
80%	
 油
100%	
 油
FYE09	
 油 FYE10	
 油 FYE11	
 油 FYE12	
 油 FYE13	
 油 FYE14	
 油
Services	
 油Revenue	
 油
Growth	
 油
-足60%	
 油
-足40%	
 油
-足20%	
 油
0%	
 油
20%	
 油
40%	
 油
60%	
 油
80%	
 油
100%	
 油
FYE09	
 油 FYE10	
 油 FYE11	
 油 FYE12	
 油 FYE13	
 油 FYE14	
 油
BlackBerry	
 油Subscriber	
 油
Growth	
 油
F1Q14	
 油
CEO	
 油-足	
 油Heins	
 油
And	
 油Got	
 油Caught	
 油Stu鍖ng	
 油The	
 油Channel	
 油With	
 油Product	
 油Customers	
 油Didnt	
 油Want	
 油
A	
 油CEO	
 油Who	
 油Will	
 油Get	
 油Paid	
 油An	
 油Extra	
 油$56Million	
 油
	
 油
.While	
 油Nearly	
 油10,000	
 油Other	
 油BlackBerry	
 油Employees	
 油Lost	
 油Their	
 油Jobs	
 油
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Ad

BlackBerry: A CEO Who Never Showed Up

  • 1. Expect 油no 油seismic 油changes 油 Newly 油appointed 油CEO 油Thorsten 油Heins 油 January 油24th, 油2012 油 油
  • 2. -足200% 油 -足150% 油 -足100% 油 -足50% 油 0% 油 50% 油 2009 油 2010 油 2011 油 2012 油 2013 油 2014 油 BlackBerry 油Net 油Income 油 Growth 油 0 油 1,000 油 2,000 油 3,000 油 4,000 油 5,000 油 6,000 油 F1Q12 油 F2Q12 油 F3Q12 油 F4Q12 油 F1Q13 油 F2Q13 油 F3Q13 油 F4Q13 油 F1Q14 油 BlackBerry 油Revenue 油(M) 油 Heins 油-足 油CEO 油 But 油We 油Did 油Hope 油For 油A 油Turnaround, 油Not 油A 油Death 油Spiral 油
  • 3. 1Q14 油+25% 油 And 油Expected 油a 油CEO 油To 油Lead, 油Not 油Masquerade 油As 油A 油Cost 油CuTng 油COO 油 42% 油 22% 油 5% 油 -足33% 油 FYE10 油 FYE11 油 FYE12 油 FYE13 油 2014 油 BlackBerry 油COGS 油Growth 油 CEO 油-足 油Heins 油
  • 4. 0 油 0.5 油 1 油 1.5 油 2 油 2.5 油 3 油 FYE09 油 FYE10 油 FYE11 油 FYE12 油 FYE13 油 FYE14 油 Blackberry 油Cash 油& 油Short 油Term 油 Investments 油 CEO 油-足 油Heins 油 Who 油Raised 油Cash 油For 油A 油PotenZal 油Buyer 油 Who 油Turned 油Out 油To 油Be 油Board 油Member 油Who 油Resigned 油In 油August 油2013 油
  • 5. -足60% 油 -足40% 油 -足20% 油 0% 油 20% 油 40% 油 60% 油 80% 油 100% 油 FYE09 油 FYE10 油 FYE11 油 FYE12 油 FYE13 油 FYE14 油 Hardware 油Revenue 油 Growth 油 -足60% 油 -足40% 油 -足20% 油 0% 油 20% 油 40% 油 60% 油 80% 油 100% 油 FYE09 油 FYE10 油 FYE11 油 FYE12 油 FYE13 油 FYE14 油 Services 油Revenue 油 Growth 油 -足60% 油 -足40% 油 -足20% 油 0% 油 20% 油 40% 油 60% 油 80% 油 100% 油 FYE09 油 FYE10 油 FYE11 油 FYE12 油 FYE13 油 FYE14 油 BlackBerry 油Subscriber 油 Growth 油 F1Q14 油 CEO 油-足 油Heins 油 And 油Got 油Caught 油Stu鍖ng 油The 油Channel 油With 油Product 油Customers 油Didnt 油Want 油
  • 6. A 油CEO 油Who 油Will 油Get 油Paid 油An 油Extra 油$56Million 油 油 .While 油Nearly 油10,000 油Other 油BlackBerry 油Employees 油Lost 油Their 油Jobs 油