This document outlines the schedule and assessments for the subject BBT2008 - E-Commerce & Digital Marketing (ECDM) for the October semester of the 2022/23 academic year. It includes the following:
- A weekly schedule of the lessons, topics covered, and hands-on activities from weeks 1-17. Major topics include Digital Business, Web Creation, and Digital Marketing.
- Details of two major projects - a Website Creation Project due in week 8 and a Digital Marketing Project due in week 17.
- Dates for four public holidays during the semester.
- Assessment breakdown consisting of the two projects, online assessments, and class participation, making up a total of 100% for
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BBT2008 Lesson Schedule Oct 2223 Student version.pdf
1. Acad Term
Week
Week
Beginning
Lesson A (2 hours) Lesson B (2 hours) Remarks
1 17-Oct-22 Introduction to Digital Business Digital Business 1
Deepavali, Mon,
24 Oct 2022
2 24-Oct-22 Digital Business 2 Web Creation Hands-on 1 Release of Website Project (30%) Specifications
3 31-Oct-22 Digital Business 3 Web Creation Hands-on 2
4 7-Nov-22
5 14-Nov-22 Digital Business 4 Web Creation Hands-on 3 Project Milestone checks
6 21-Nov-22 Digital Business 5 Web Creation Hands-on 4
7 28-Nov-22 Digital Business 6
Web Creation Hands-on 5 -
Project Exploration
HBL Week - Website Project (30%)
Due 2 Dec (Fri) 11:59pm
8 5-Dec-22
9 12-Dec-22 No MST for ECDM
10 19-Dec-22
11 26-Dec-22
Christmas Day, Sun, 25 Dec 2022
(26 Dec is a PH)
12 2-Jan-23 Introduction to Digital Marketing Digital Marketing Tools 1 Hands-on
New Year’s Day, Sun, 1 Jan 2023
(2 Jan is a PH)
Release of Digital Marketing Project
Specifications
13 9-Jan-23
Digital Marketing Strategies &
Applications 1
Digital Marketing Tools 2 Hands-on
14 16-Jan-23
Digital Marketing Strategies &
Applications 2
Digital Marketing Tools 3 Hands-on
15 23-Jan-23 CNY, Sun-Mon, 22-23 Jan 2023 (24 Jan is a PH)
16 30-Jan-23
Digital Marketing Strategies &
Applications 3
Digital Marketing Tools 4 Hands-on
17 6-Feb-23 DM Project (30%) Due 5 Feb (Sun) 11:59pm
18 13-Feb-23 STUDY WEEK
Due Date Assessments Weightage
2-Dec-22 Website Creation Project (Individual) 35
5-Feb-23 Digital Marketing Project (Group) 30
ongoing Online Assessment (Individual) 25
ongoing Class Participation (Individual) 10
Total 100
Public Holidays
Deepavali, Mon, 24 Oct 2022
Christmas Day, Sun, 25 Dec 2022 (26 Dec is a PH)
New Year's Day, Sun, 1 Jan 2023 (2 Jan is a PH)
Chinese New Year, Sun - Mon, 22 - 23 Jan 2023 (24 Jan is a PH)
Other Poly/ School Events
Open House – 5 to 7 Jan 2023 (Tentative)
JAE – Week of 9 Jan 2023 (Tentative)
Applied Studies Experience – Week of 24 & 31 Oct (Tentative)
Term Break
Term Break
Flex Week
Project Finalization, Subject Feedback, and Surveys
Term Break / Semestral Exam
BBT2008 - E-Commerce & Digital Marketing (ECDM)
Subject Schedule - AY2022/23 October Semester (Student version)
Flex Week
Project Presentation (During respective tutorial hours)
MST Week