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This document discusses the rise of social video and its advantages over other content types for marketing purposes. Some key points include: - Video is becoming increasingly popular on social media platforms like Facebook, Twitter, and Pinterest. - Though still a small percentage of overall posts, videos significantly outperform other content in terms of reach and user engagement. - Viewers are more likely to remember and share video content than links or text. Short, micro videos under 2 minutes are best. - The document provides several examples of how brands can create effective social video content, such as how-to guides, behind-the-scenes footage, and video campaigns. It also outlines metrics to measure video success.Read less