The document summarizes Session 1a of a consulting club induction program at IIM Kashipur. It includes an agenda that covers:
- An introduction to the BCG growth-share matrix, its components, advantages, and application.
- A discussion of the matrix's criticisms and limitations.
- How to perform a modified BCG matrix analysis.
- An assignment for participants to submit a BCG matrix analysis for Amul dairy by the end of the day.
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Bcg Growth Share Matrix - Consilium, IIM Kashipur
1. IIM Kashipur
Session 1
The Consulting & Strategy Club
CIP
Consilium Induction Program
July 7, 2013
Designed Exclusively for PGP 13 Batch of IIM Kashipur
Team Consilium
Amit | Ankit | Bhupendra | Lakshya
6tools every Business Consultant should know.
7. IIM Kashipur
Introduction
1. A few business are self sufficient in cash flow.
2. Overtime they will become much larger and also large net generators of cash
8. IIM Kashipur
Introduction
1. Most business however generate very little cash even though they use little.
2. Reported earnings must be reinvested and probably will always be. These businesses are Cash Traps