BCM's 'Fight of Your Life' What Next Presentation
0 likes408 views
BCM's 'Fight of Your Life' What Next Presentation 14 June 2012. Showing ways brands can remain competitive in times of tough economic conditions.
Convert to study materialsBETA
Transform any presentation into ready-made study materialselect from outputs like summaries, definitions, and practice questions.
BCM's 'Fight of Your Life' What Next Presentation
- 4. BRAINS STAMINA POWER REFLEXES SPEED
- 7. PEOPLE RARELY BUY WHAT THEY NEED. THEY BUY WHAT THEY WANT. Seth Godin, Author
- 8. 90% of the worlds data has been generated in the past two years Source: ibm.com/bigdata
- 9. 70% of marketers feel unprepared Source: IBM CMO Study 2012
- 10. 1. Embrace data
- 11. 1. Embrace data 2. Act now - take small steps
- 17. 1. Embrace data 2. Act now - take small steps 3. Measure, track and learn
- 18. Annual sales growth of 142% - attributed to intelligent web analytics
- 21. 1 - BRAINS Fight tip: Use intelligent data to gain a competitive edge
- 24. 90% smart phone 90% penetration by 2015 52% 2012 2015 Source: Telstra 2012
- 25. THIS IS THE BIGGEST CHANGE AUSTRALIA POST HAS EVER MADE IN OUR PARCELS BUSINESS SINCE IT WAS SET UP MANY DECADES AGO. Ahmed Fahour, Australia Post MD & CEO
- 30. 2 - STAMINA Fight tip: Make your product, message or service available 24/7
- 33. IF YOU WAIT UNTIL THERE IS ANOTHER CASE STUDY IN YOUR INDUSTRY, YOU WILL BE TOO LATE. Seth Godin, Author
- 37. 3 - SPEED Fight tip: Anticipate your consumers wants and needs
- 40. YOU CANT JUST ASK CUSTOMERS WHAT THEY WANT AND THEN TRY TO GIVE THAT TO THEM. BY THE TIME YOU GET IT BUILT, THEY WANT SOMETHING NEW. Steve Jobs, Apple Founder
- 45. 4 - REFLEXES Fight tip: Be nimble and change course quickly
- 48. THE FUTURE OF BUSINESS IS SOCIAL. Barry Libert, Author, Social Nation & CEO, Mzinga
- 49. Over 50% of consumers are asking to take part in the co-creation of products and advertising Source: Insites Consulting
- 56. 5 - POWER Fight tip: Empower consumers to become advocates
- 57. Make your product, BRAINS service or message Use intelligent data to gain a available 24/7 competitive advantage STAMINA POWER Empower your consumers to become advocates REFLEXES Be nimble and change course quickly SPEED Anticipate your consumers wants and needs
- 59. bcm.com.au whatnext.bcm.com.au blog.bcm.com.au facebook.com/bcmpartnership twitter.com/bcmpartnership