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BDLive Opportunities 2013
INTRODUCING




NEW FEATURES INCLUDE
?   A merger of the two previous
    online publications
?   A richer level of journalism
?   18 Hour newsroom (for better
    LIVE coverage)
?   Better audience engagement
    through ¡®my console¡¯ feature &
    other new tools
?   Improved overall user
    experience.
: : THE BD LIVE USAGE ANALYSIS




   USAGE ELEMENTS
   Unique Users (to date):                329 500                317 000
   Unique Sessions:                       693 000                511 000
   Page Views (PI¡¯s):                     1 810 000              1 788 000
   Average Session Duration:              03:46 Minutes          2:43 Minutes
                                          122,000 Unique Users
   Average Page Views Per Session:        2.61                   2,68
                                          448,000 Page Views


                                                                                SOURCE:

                                                                                September 2012



? User Engagement levels have increased
? Unique Users have increased
: : NATURE OF THE AUDIENCE


Gender
Male 72% Female: 28%


Age
Evenly distributed from 25-59 with a bias
towards the 30-44 segment.

Other Facts
? Education: 77% have a Diploma
  or Degree while 40% have a
  post grad degree
? 45% have a total annual
  household income (before tax)
  of more than R550 000
? 55% access the site from work
  while 37% access it from home
? Occupation: 27% hold
  Executive/ Senior Management positions



                                            SOURCE:
                                            Based on Business Day Online Usage
                                            SABRE 2010
: : GLOBAL AUDIENCE DISTRIBUTION
Based On Combined BD & BDL Audience Analysis



      6.78%                                            10.41%



                                                                3.21%

        0.05%                                  1.70%


                   0.30%

                                                                    1.70%
                                        74.12%




                                                                            August 2012
:: OPPORTUNITIES
 Advertising & Sponsorships
:: OPPORTUNITIES
Advertising & Sponsorships > STANDARD ROS Banner Advertising



           Normal Leaderboard
           728x90


           Normal MPU
           300x250
           Capacity for 3 MPU¡¯s per
           page with 2 Below the fold
:: OPPORTUNITIES
Advertising & Sponsorships > PREMIUM ROS Banner Advertising



           SUPER Leaderboard
           1000x90


           SUPER AD-BOX
           300x600
           Capacity for 3 MPU¡¯s per
           page with 2 Below the fold
:: OPPORTUNITIES
Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising



           SUPER Leaderboard
           1000x90 PUSHING
           downward to 1000x270 on
           user initiation*


           SUPER AD-BOX
           300x600
           Capacity for 3 MPU¡¯s per
           page with 2 Below the fold




       *Standard Rich Media Rules Apply
:: OPPORTUNITIES
Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising



           SUPER Leaderboard
           1000x90


           SUPER AD-BOX
           300x600 Expanding to
           600x600 on user
           activation.*




       *Standard Rich Media Rules Apply
:: OPPORTUNITIES
Advertising & Sponsorships > STANDARD Specialized Banner Advertising



  OPTIONS:
  728X90, 1000x90, 300X250, 300X600
  Targeted to specific sections of the
  site only
:: OPPORTUNITIES
Advertising & Sponsorships > eNewsletter Advertising


  Opportunities Exist On:
  ? 2 Daily eNewsletters
        (Morning & Evening)
  ? 1 ¡®Breaking News¡¯ Newsletter
        (Whenever There Is Breaking News)


  728X90, 300x250, 468x60
  Banner Placements
  + Additional Exposure for Web Sponsors (Markets
  & Weather)
:: OPPORTUNITIES
Advertising & Sponsorships > Section SPONSORSHIPS


  VARIATIONS INCLUDE:
  1.    Page Branding (Sponsored By)
  2.    Ownership of Banner Placements
  3.    Co-Branded ROS Traffic Drivers
  4.    Branding on Associated Widget*
         *Where Applicable




       Costs are Variable, depending
       on Section Traffic/ Popularity
:: OTHER OPPORTUNITIES
Advertising & Sponsorships > BD Live Online




Additional Opportunities include:

?   Video Pre/Post Rolls
?   Insights & Focus Pages
?   Country Reports
?   BD Live Dialogues
:: OTHER OPPORTUNITIES
Advertising & Sponsorships > FINANCIAL MAIL Online




? Standard Banner Advertising
? Premium Banner Advertising
? Video Pre/Post Rolls
? Section Sponsorship
  Opportunities
? Quarterly & Annual Sector
  Report Sponsorships
? Corporate Reports




UNIQUE USERS: 37 000
PAGE VIEWS (PI¡¯S): 162 000
:: OTHER OPPORTUNITIES
Advertising & Sponsorships > SUMMIT TV Online




? Standard Banner Advertising
? Premium Banner Advertising
? Video Pre/Post Rolls
? Section Sponsorship
  Opportunities
? Quarterly & Annual Sector
  Report Sponsorships (with TV
  Series Element)
? Corporate Reports (With TV
  Series Element)


UNIQUE USERS: 16 000
PAGE VIEWS (PI¡¯S): 48 000
Thank You¡­
Ad

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BDLive Opportunities 2013

  • 2. INTRODUCING NEW FEATURES INCLUDE ? A merger of the two previous online publications ? A richer level of journalism ? 18 Hour newsroom (for better LIVE coverage) ? Better audience engagement through ¡®my console¡¯ feature & other new tools ? Improved overall user experience.
  • 3. : : THE BD LIVE USAGE ANALYSIS USAGE ELEMENTS Unique Users (to date): 329 500 317 000 Unique Sessions: 693 000 511 000 Page Views (PI¡¯s): 1 810 000 1 788 000 Average Session Duration: 03:46 Minutes 2:43 Minutes 122,000 Unique Users Average Page Views Per Session: 2.61 2,68 448,000 Page Views SOURCE: September 2012 ? User Engagement levels have increased ? Unique Users have increased
  • 4. : : NATURE OF THE AUDIENCE Gender Male 72% Female: 28% Age Evenly distributed from 25-59 with a bias towards the 30-44 segment. Other Facts ? Education: 77% have a Diploma or Degree while 40% have a post grad degree ? 45% have a total annual household income (before tax) of more than R550 000 ? 55% access the site from work while 37% access it from home ? Occupation: 27% hold Executive/ Senior Management positions SOURCE: Based on Business Day Online Usage SABRE 2010
  • 5. : : GLOBAL AUDIENCE DISTRIBUTION Based On Combined BD & BDL Audience Analysis 6.78% 10.41% 3.21% 0.05% 1.70% 0.30% 1.70% 74.12% August 2012
  • 7. :: OPPORTUNITIES Advertising & Sponsorships > STANDARD ROS Banner Advertising Normal Leaderboard 728x90 Normal MPU 300x250 Capacity for 3 MPU¡¯s per page with 2 Below the fold
  • 8. :: OPPORTUNITIES Advertising & Sponsorships > PREMIUM ROS Banner Advertising SUPER Leaderboard 1000x90 SUPER AD-BOX 300x600 Capacity for 3 MPU¡¯s per page with 2 Below the fold
  • 9. :: OPPORTUNITIES Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising SUPER Leaderboard 1000x90 PUSHING downward to 1000x270 on user initiation* SUPER AD-BOX 300x600 Capacity for 3 MPU¡¯s per page with 2 Below the fold *Standard Rich Media Rules Apply
  • 10. :: OPPORTUNITIES Advertising & Sponsorships > PREMIUM Rich Media Banner Advertising SUPER Leaderboard 1000x90 SUPER AD-BOX 300x600 Expanding to 600x600 on user activation.* *Standard Rich Media Rules Apply
  • 11. :: OPPORTUNITIES Advertising & Sponsorships > STANDARD Specialized Banner Advertising OPTIONS: 728X90, 1000x90, 300X250, 300X600 Targeted to specific sections of the site only
  • 12. :: OPPORTUNITIES Advertising & Sponsorships > eNewsletter Advertising Opportunities Exist On: ? 2 Daily eNewsletters (Morning & Evening) ? 1 ¡®Breaking News¡¯ Newsletter (Whenever There Is Breaking News) 728X90, 300x250, 468x60 Banner Placements + Additional Exposure for Web Sponsors (Markets & Weather)
  • 13. :: OPPORTUNITIES Advertising & Sponsorships > Section SPONSORSHIPS VARIATIONS INCLUDE: 1. Page Branding (Sponsored By) 2. Ownership of Banner Placements 3. Co-Branded ROS Traffic Drivers 4. Branding on Associated Widget* *Where Applicable Costs are Variable, depending on Section Traffic/ Popularity
  • 14. :: OTHER OPPORTUNITIES Advertising & Sponsorships > BD Live Online Additional Opportunities include: ? Video Pre/Post Rolls ? Insights & Focus Pages ? Country Reports ? BD Live Dialogues
  • 15. :: OTHER OPPORTUNITIES Advertising & Sponsorships > FINANCIAL MAIL Online ? Standard Banner Advertising ? Premium Banner Advertising ? Video Pre/Post Rolls ? Section Sponsorship Opportunities ? Quarterly & Annual Sector Report Sponsorships ? Corporate Reports UNIQUE USERS: 37 000 PAGE VIEWS (PI¡¯S): 162 000
  • 16. :: OTHER OPPORTUNITIES Advertising & Sponsorships > SUMMIT TV Online ? Standard Banner Advertising ? Premium Banner Advertising ? Video Pre/Post Rolls ? Section Sponsorship Opportunities ? Quarterly & Annual Sector Report Sponsorships (with TV Series Element) ? Corporate Reports (With TV Series Element) UNIQUE USERS: 16 000 PAGE VIEWS (PI¡¯S): 48 000