Be a dick

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The document provides tips on how to get attention on social media. It suggests having a distinction (#1), inventing a persona (#2), posing a challenge rather than just giving things away (#3), and being willing to kill something that isn't working (#4). It also stresses the importance of measuring effectiveness by analyzing indicators like time of day and headline style. The overall message is how to promote yourself on social media.

© Stefan Pinto

“Many a small thing
has been made large
by the right kind of advertising”
Mark Twain

Like Yogurt? Tweet @stefanpinto for free love

© Stefan Pinto

How to be a D.I.C.K
on Social Media
to Get Attention
@stefanpinto

Like Yogurt? Tweet @stefanpinto for free love

© Stefan Pinto

#1
Have a DISTINCTION
Be known for something
that no one else can claim

Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

© Stefan Pinto

#1
Have a DISTINCTION
Be known for something
that no one else can claim
The only Playgirl Centerfold to be interviewed
by The New York Times for his six-pack abs

Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

© Stefan Pinto

#2
INVENT a persona
Personality is king;
consistency is queen
@stefanpinto healthy lifestyle proving
(with photos) six pack abs are possible for all
men – even in their forties
Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

© Stefan Pinto

#3
Pose a CHALLENGE
Give-aways suck; comments convey
Offer suggestions without selling.
People will click
Comment on a newspaper article,
link to Facebook (or LinkedIn)
Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

© Stefan Pinto

#4
Not working? KILL IT
It is true: no one else likes
broccoli ice cream
@LabSeries “refer-a-friend” terminated,
in favor @stefanpinto “Abs-olutely” terms to
motivate your workout for free abs gel
Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

© Stefan Pinto

Remember to
MEASURE
Key indicators:
time of day,
headline “surprising and
irresistible,” new: no links
@Klout @SocialSprout
Like Yogurt? Tweet @stefanpinto for free love
How to be a D. I.C.K on Social Media to Get Attention

© Stefan Pinto

Thank You,
Stefan Pinto
@stefanpinto
The “New York Times” ‘Liked’ My Six Pack Abs
GOOGLE SEARCH: “stefan pinto new york times”

Like Yogurt? Tweet @stefanpinto for free love

The document provides tips on how to get attention on social media by being a "D.I.C.K.", which stands for having a Distinction, Inventing a persona, posing a Challenge, and Killing something that is not working. It suggests having something unique that distinguishes you from others, creating an interesting online personality, issuing challenges or contests to engage people, and discontinuing promotions that are not effective. The document promotes Stefan Pinto and his healthy lifestyle advice by encouraging people to search for articles about him online.

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Be a dick

1. © Stefan Pinto “Many a small thing has been made large by the right kind of advertising” Mark Twain Like Yogurt? Tweet @stefanpinto for free love

2. © Stefan Pinto How to be a D.I.C.K on Social Media to Get Attention @stefanpinto Like Yogurt? Tweet @stefanpinto for free love

3. © Stefan Pinto #1 Have a DISTINCTION Be known for something that no one else can claim Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention

4. © Stefan Pinto #1 Have a DISTINCTION Be known for something that no one else can claim The only Playgirl Centerfold to be interviewed by The New York Times for his six-pack abs Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention

5. © Stefan Pinto #2 INVENT a persona Personality is king; consistency is queen @stefanpinto healthy lifestyle proving (with photos) six pack abs are possible for all men – even in their forties Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention

6. © Stefan Pinto #3 Pose a CHALLENGE Give-aways suck; comments convey Offer suggestions without selling. People will click Comment on a newspaper article, link to Facebook (or LinkedIn) Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention

7. © Stefan Pinto #4 Not working? KILL IT It is true: no one else likes broccoli ice cream @LabSeries “refer-a-friend” terminated, in favor @stefanpinto “Abs-olutely” terms to motivate your workout for free abs gel Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention

8. © Stefan Pinto Remember to MEASURE Key indicators: time of day, headline “surprising and irresistible,” new: no links @Klout @SocialSprout Like Yogurt? Tweet @stefanpinto for free love How to be a D. I.C.K on Social Media to Get Attention

9. © Stefan Pinto Thank You, Stefan Pinto @stefanpinto The “New York Times” ‘Liked’ My Six Pack Abs GOOGLE SEARCH: “stefan pinto new york times” Like Yogurt? Tweet @stefanpinto for free love

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Be a dick

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Be a dick