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Be dj

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Eleni Georgiou

The document outlines a music startup's business plan to create a customizable DJ playlist service without hiring an actual DJ. Customer research found their target users are heavy music consumers aged 18-35 who are willing to pay for music. Their goals are to have 2,000 users by next year and collaborate with larger music organizations and industry names.

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Brought to you by: 3beat June 10th 2019
PROBLEM THE WE CAN'T AFFORD A DJ We want to have a playlist for which we can choose genres and create the timetable. Having a Dj, without paying one. THE SOLUTION A service that does that, that is easy, cheap and CUSTOMIZED.and
CUSTOMER RESEARCH 20people According to the results of the survey we conducted, we were able to create persona with the most common characteristics… So, our customer… • Is a heavy consumer of the music products. • Is 18-35 years old • Willing to pay a sensible amount of money for music.
VALUE PROPOSITION
OUR PROTOTYPE
CUSTOMER VALIDATION
BUSINESS MODEL
PROMOTION POLICY
FUTURE GOALS Collaboration with bigger organizations, like concerts, festivals etc. By this time, next year, we want to have 2.000 users. Collaborations with people who are big names in the music industry.
/amalia-stavropoulou /lambrini-tsiligianni /eleni-georgiou

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Be dj