Be Nice Or Leave: IRL Edition
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This document discusses social media and how it relates to real-world interactions and experiences. It argues that social media requires constant updates and engagement to be effective, but that true success comes from being actively involved in real-life activities and experiences that can then be shared online. Rather than trying to appeal to everyone through bland content, the document suggests it is better to focus on specific interests and audiences. The overall message is that social media reflects real connections and interactions between people.
Be Nice Or Leave: IRL Edition
- 1. in association with present BE NICE OR LEA VE: IRL edition Wednesday, June 30, 2010
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- 4. PART ONE Wednesday, June 30, 2010
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- 7. AND A LOT OF THIS STUFF ISNT REALLY MEDIA AS WE currently think about IT Wednesday, June 30, 2010
- 8. Forget SOCIAL MEDIA Think PEOPLE DOING STUFF That creates... Wednesday, June 30, 2010
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- 11. social and commercial grammar dont mix well {Experiment: tr tipping a loved one a few dollars y when they cook you a meal - see how they react... (im guessing not well) Wednesday, June 30, 2010
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- 13. PART TWO Wednesday, June 30, 2010
- 14. SO.... SOCIAL media NEEDS CONSTANT FEEDING Wednesday, June 30, 2010
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- 24. THE SECRET To SOCIAL MEDIA... ISNT ABOUT SOCIAL MEDIA Wednesday, June 30, 2010
- 25. to be successful in social spaces... Wednesday, June 30, 2010
- 26. you need to be active in the world Wednesday, June 30, 2010
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- 28. SO WE NEED TO BE Wednesday, June 30, 2010
- 29. if you are constantly connected... and do cool things... then ma be... y Wednesday, June 30, 2010
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- 31. thats ok - brand s (and people) can t be interesting And appeal to ever one y By trying to blandly appeal to everyone, you wind up not really appealing to anyone in particular. - Tom Fishburne http://www.tom鍖shburne.com/tom鍖shburne/2009/05/the-target-market.html Wednesday, June 30, 2010
- 32. in fact - thats esse ntially what strat egy is - makin g decisions. because with fin ite resources, your objectives cant b e ever thing y an d desired partic ipants Cant be ever one y Michael Porter: What is Strategy? Wednesday, June 30, 2010
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- 36. so...if doing nice things IRL is the lesson of social media Wednesday, June 30, 2010
- 37. for brands and people Wednesday, June 30, 2010
- 38. ma ybe im not bored of talking about it after all Wednesday, June 30, 2010
- 39. faris@spies.ws farisyakob.com @faris Wednesday, June 30, 2010