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Generating Value through Search Marketing: "Be VIsible!"

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Giorgos Vareloglou

An exciting presentation created for Online Marketing Conference 09, Athens, focusing on the need for visibility for online properties through Search Engines.

“ BE VISIBLE!

”

“ Letʼs talk about values.

”

Values that matter.

In order
to be
evaluated
someone
has to
FIND you ﬁrst!

GOT THAT?
SWEET!

OK! Whatʼs your target group?

Generating Value through Search Marketing: "Be VIsible!"

“ TARGET GROUPS ARE DEAD!*

”
LONG LIVE TARGET GROUPS!

*Searchwise

WE DO NOT TARGET USERS.

When a user searches, he knows EXACTLY
what he wants. itʼs useless trying to persuade him.

“
”
Thatʼs where Search Marketing comes.

A whole set of strategies and techniques,
all set for one single purpose:
Make an online property visible.

Every Single Search is a battle.

Where almost every
contestant has the
same chances
to win.

Generating Value through Search Marketing: "Be VIsible!"

Common issue:

But How
I have spent a fortune
to build my site and my
content!
> Can i be equal
with a blog?

itʼs not ROCKET SURGERY!

No one is able to know
your best selling products,
or your unique valuable
content.

Unless heʼs able to
conﬁrm that.

In a battle where everyone uses the same
weapons....

Strategies and techniques WIN!

Thatʼs what we do at

Itʼs all about answering a simple question:

HOW can we make an online
property a STAR through search?

“ Some of our STARS:

Vodafone.gr (SEO): 2100% increase on Search Traffic

Elaptops.gr (SEO + PPC): 1260% increase on Search Traffic

Playme.gr (PPC): 400% Return on investment (ROI)

Myworld.gr (SEO): 103% increase on Search Traffic

”

“
We employ a holistic approach in

”
Search Engines creating winning strategies.

Remember!
Search Marketing is not a Miracle maker!

* Making your content
visible does not
mean it generates
value.

Itʼs only a part of an extended
marketing strategy,
and thus has to remain.

Search Marketing cannot generate value
when there isnʼt any...

We can only drive targeted and
users on a landing page.

THATʼS WHERE THE REAL
BATTLE STARTS!

“ Tell me and Iʼll forget.
Show me and Iʼll remember.

”
Involve me and Iʼll understand!
Confucius

Before all these cliche..

FIND ME!

GiorgosVareloglou

Mindworks
Business Development Director
blog: http://aboutseo.gr
Twitter:http://twitter.com/vareloglou

More Related Content

Generating Value through Search Marketing: "Be VIsible!"

1. “ BE VISIBLE! ”

2. “ Letʼs talk about values. ”

3. Values that matter.

4. In order to be evaluated someone has to FIND you ﬁrst!

6. GOT THAT? SWEET!

7. OK! Whatʼs your target group?

9. “ TARGET GROUPS ARE DEAD!* ” LONG LIVE TARGET GROUPS! *Searchwise

10. WE DO NOT TARGET USERS. When a user searches, he knows EXACTLY what he wants. itʼs useless trying to persuade him.

11. “ ” Thatʼs where Search Marketing comes.

12. A whole set of strategies and techniques, all set for one single purpose: Make an online property visible.

14. Every Single Search is a battle.

15. Where almost every contestant has the same chances to win.

17. Common issue: But How I have spent a fortune to build my site and my content! > Can i be equal with a blog?

18. itʼs not ROCKET SURGERY!

19. No one is able to know your best selling products, or your unique valuable content. Unless heʼs able to conﬁrm that.

20. In a battle where everyone uses the same weapons.... Strategies and techniques WIN!

21. Thatʼs what we do at

22. Itʼs all about answering a simple question: HOW can we make an online property a STAR through search?

23. “ Some of our STARS: Vodafone.gr (SEO): 2100% increase on Search Traffic Elaptops.gr (SEO + PPC): 1260% increase on Search Traffic Playme.gr (PPC): 400% Return on investment (ROI) Myworld.gr (SEO): 103% increase on Search Traffic ”

24. “ We employ a holistic approach in ” Search Engines creating winning strategies.

25. Remember! Search Marketing is not a Miracle maker!

26. * Making your content visible does not mean it generates value.

27. Itʼs only a part of an extended marketing strategy, and thus has to remain.

28. Search Marketing cannot generate value when there isnʼt any...

29. We can only drive targeted and users on a landing page.

30. THATʼS WHERE THE REAL BATTLE STARTS!

31. “ Tell me and Iʼll forget. Show me and Iʼll remember. ” Involve me and Iʼll understand! Confucius

32. Before all these cliche.. FIND ME!

34. GiorgosVareloglou Mindworks Business Development Director blog: http://aboutseo.gr Twitter:http://twitter.com/vareloglou

Editor's Notes