4. Disclosure of Commercial Support
This program has received no financial or in-kind
support
Potential for conflict(s) of interest:
None
5. Who I am
Pat Rich
Medical writer, editor and social
media commentator
Regularly lectures to physicians
about professional use of social
media
WHO I AM NOT
Physician
Academic
7. Why care?
Whether physicians are active on social media
or not, an understanding of social media and its
potential implications on their professional lives
is essential.
Dr. Hartley Stern, CEO, Canadian Medical
Protective Association
8. Not a new discussion
Reid (CMA president 2012-2013)
referenced a number of recent
scientific studies showing how
multitasking has a negative
impact on cognitive functioning,
and how frequent use of the
Internet has a negative impact on
heart rate variability.
Both Reid and Bezanson (second
year med student) argued that
rather than bringing people
together, social media and mobile
devices make people more prone
to social isolation.
9. The 2013 debate
I find Twitter to be an
excellent source of positive
affirmations and
meditations that work well
for self-awareness and
mental health, he said. You
can find good feeds for
positive affirmation all over
the place.
Dr. Don Smallman
10. Social media
Pros
Powerful communication tools
for information gathering and
sharing
Place to tell ones story
Allow networking and support
locally and globally
Advocacy tool
Cons
Potentially toxic environment
Puts practitioners at risk for
activities that can result in
professional misconduct
Time sink
Contributes to Social isolation
13. Medical politics arent
for the faint of heart
Former Ontario deputy health minister
Michael Decter quoted by Theresa Boyle
in The Toronto Star, Feb. 27, 2017
16. Some modest proposals
Develop and adopt new CMA Code of Ethics and Professional
Conduct with specific reference to social media
Educate medical students about the benefits and risks of
social media in the professional context
Educate medical students about proper time management
Develop and evaluate wellness programs integrating social
media platforms