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Beautifully Coherent Design

Alice Communications Inc./coms
Alice Communications Inc./coms

A method to integrate science/technology, marketing and trends in the process of product and concept development. An integrative thinking process for product development in cosmetics and skin care, but also any technology based product. Also a new way of working, bringing together three fundamentally different department, yet essential to a healthy product and concept development process. Keys to communicate better, work better, produce better, sell better. We marry science and technology with culture and society. We integrate epistemology in the concept development process, rendering both science and marketing thoughtful and smart.

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Beautifully Coherent Design A new approach to concept and product development
the importance of context An increasingly complex and very connected environment, Consumers are exposed to many trends and evolve accordingly, The pace of change is accelerating, Technology and science move fast, impacting society in too many ways to count 息 2013 Alice Communications Inc. 息 2013 Alice Communications Inc. What's in a cosmetic? Product Customer Imagination Subconscious perception Symbols Unexpressed desires Social meaning Personal Social Communities/tribes Family Groups Work Social Workplace Technology General Social context Politics Technology Terroirs/ people Ingredients Market Research Groups Individuals Sociological Psychological Product concept Processes Manufacturing Shipping Distributing Services Regulatory Financial Technology Activity Physical attributes Personal Realm Hopes Beauty Rejuvenation Acceptance Desires Do good Belong Be loved Fears Judgement Safety Tastes Other attributes Consistency Smell Color Expectations Performance Use Needs Hygiene Basic appearance/care Financial constraints &{MAP_NAME} - 11/11/13 - Mindjet
new values and factors driving markets and business Simplexity Innovation Connectivity Integration Coherence Fluidity Comprehensive Intel Integration Method We need a new approach 息 2013 Alice Communications Inc.
TODAY Yet, years of back and forth between marketing and research before a spec sheet is handed out to the formulation lab, Increasing efforts to better communications between marketing and R&D The process requires new methods Too many things change too fast for marketing and research to be able to keep up, 息 2013 Alice Communications Inc.
ACI integrates Skin care products are bought for health, hygiene, well-being, self esteem,. Conciliating needs, wants, dreams, science and performance with innovative tools and methods Skin care issues are linked to health and psyche 息 2013 Alice Communications Inc.
comprehensive intelligence CULTURE SOCIOLOGY TECHNOLOGY SCIENCE 息 2013 Alice Communications Inc.
Science Sociology Technology Culture Data analytics Social media Trends Epistemology Smart tools Actives 息 2013 Alice Communications Inc.
a multi-cultural team Science and art Sociology and technology 80% bi- nationals Technology and marketing Science and marketing 息 2013 Alice Communications Inc.
out of the box thinking We draw from every possible source We are industry, tools and method agnostic We operate at the interface, never inside 息 2013 Alice Communications Inc.
innovative tools cutting edge social media mining technologies animated and interactive presentations infographics 息 2013 Alice Communications Inc.
infographics.. why?
Our Process
all possible resources at our disposal the best in science and technology innovation the most pertinent talents an exhaustive and rigorous process the latest social and cultural trends beautiful, coherent and efficient product concepts cutting edge tools 息 2013 Alice Communications Inc.
息 2013 Alice Communications Inc. A proprietary process to design beautiful products based on unique concepts creating a common language amongst teams Tools to allow teams to work together Beautifully Coherent Design =
Thank you for your attention PO Box 11594 Zephyr Cove, NV 89448 +1 530 318 1410 madibon@alicecommunications.com Skype: madibon Google: madibon@gmail.com

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Beautifully Coherent Design

  • 1. Beautifully Coherent Design A new approach to concept and product development
  • 2. the importance of context An increasingly complex and very connected environment, Consumers are exposed to many trends and evolve accordingly, The pace of change is accelerating, Technology and science move fast, impacting society in too many ways to count 息 2013 Alice Communications Inc. 息 2013 Alice Communications Inc. What's in a cosmetic? Product Customer Imagination Subconscious perception Symbols Unexpressed desires Social meaning Personal Social Communities/tribes Family Groups Work Social Workplace Technology General Social context Politics Technology Terroirs/ people Ingredients Market Research Groups Individuals Sociological Psychological Product concept Processes Manufacturing Shipping Distributing Services Regulatory Financial Technology Activity Physical attributes Personal Realm Hopes Beauty Rejuvenation Acceptance Desires Do good Belong Be loved Fears Judgement Safety Tastes Other attributes Consistency Smell Color Expectations Performance Use Needs Hygiene Basic appearance/care Financial constraints &{MAP_NAME} - 11/11/13 - Mindjet
  • 3. new values and factors driving markets and business Simplexity Innovation Connectivity Integration Coherence Fluidity Comprehensive Intel Integration Method We need a new approach 息 2013 Alice Communications Inc.
  • 4. TODAY Yet, years of back and forth between marketing and research before a spec sheet is handed out to the formulation lab, Increasing efforts to better communications between marketing and R&D The process requires new methods Too many things change too fast for marketing and research to be able to keep up, 息 2013 Alice Communications Inc.
  • 5. ACI integrates Skin care products are bought for health, hygiene, well-being, self esteem,. Conciliating needs, wants, dreams, science and performance with innovative tools and methods Skin care issues are linked to health and psyche 息 2013 Alice Communications Inc.
  • 8. a multi-cultural team Science and art Sociology and technology 80% bi- nationals Technology and marketing Science and marketing 息 2013 Alice Communications Inc.
  • 9. out of the box thinking We draw from every possible source We are industry, tools and method agnostic We operate at the interface, never inside 息 2013 Alice Communications Inc.
  • 10. innovative tools cutting edge social media mining technologies animated and interactive presentations infographics 息 2013 Alice Communications Inc.
  • 13. all possible resources at our disposal the best in science and technology innovation the most pertinent talents an exhaustive and rigorous process the latest social and cultural trends beautiful, coherent and efficient product concepts cutting edge tools 息 2013 Alice Communications Inc.
  • 14. 息 2013 Alice Communications Inc. A proprietary process to design beautiful products based on unique concepts creating a common language amongst teams Tools to allow teams to work together Beautifully Coherent Design =
  • 15. Thank you for your attention PO Box 11594 Zephyr Cove, NV 89448 +1 530 318 1410 madibon@alicecommunications.com Skype: madibon Google: madibon@gmail.com