Bebo is a social media network that allows users to create profiles, connect with others, express themselves, and be entertained. It provides opportunities for brands through sponsorships, video ads, engagement marketing, and traditional online ads. An example campaign by Coca-Cola on Bebo encouraged users to send virtual Cokes to friends, which drove traffic to Coke's feature page where users could take polls, upload photos, and connect. The campaign was coordinated across the web and mobile platforms.