際際滷

際際滷Share a Scribd company logo
油
油
油
油
Youth seek Friends Identity Fun! Community Self Expression Entertainment Bebo is a social media network which combines community, self-expression and entertainment to enable users to create, discover, participate and share What is Bebo? Identity Togetherness
油
Brands and Social Media Advertisers face unique opportunities in social media environments  Bebos proposition for brands include original programming sponsorships, video advertising around premium content, engagement marketing, and traditional online ad sales Sponsorships Product integration Pre-rolls Companion banners Brand Profiles Skins Widgets Applications MPUs Banners Skyscrapers Engagement  Marketing Original Programming Traditional Online Ad Sales Video advertising /  Open Media
Pat The Baker
油
油
Conversations....
油
1. Participants First Made Aware  of Campaign on Mobile Home Page Spread the Luv with Coke! Send your friend a virtual Coke to let them know they make you happy. Youll both  get a luv and be able to do polls and  photos on the Coke Happiness Factory!  Youve got 4 more invites today. 2. Participants send a virtual Coke happiness virtual award and recommend participation in  Coke Web/Mobile group 3. Recipients of Coke Virtual Award Get a coke bottle emotion on their Bebo Mobile Site and viral recommendation to friends in  Lifestream feed Web Mobile Spread the Luv with Coke! >> has given Sean a Happiness Award!
5. Bebo users click from e-mails to Coke Web and/or Mobile Feature Profile Pages. Campaign is coordinated across web AND mobile Web Mobile 4. Recipients receive a Bebo success message on web and/or mobile that drive to Bebo Coke Happiness Factory  page via link
Coke Feature Profile received unprecedented traffic and participation, initiated by WAP, Web and SMS viral campaign that drove traffic to polls, commenting, photo upload and friending. Participants took polls via WAP, Web and SMS Bebo users upload Coke Happiness photos Directly from their  phone on WAP or  via Bebo  Shortcode  to #coke and wrote comments on how Coke  Makes them  Happy via WAP,  Web and SMS Coke Mobile and Web  Feature Pages Showed record- Breaking growth over 5-day  Campaign through WAP, Web and SMS participation
Do It Yourself !! Oakley  Conquering Demons
油
油
Ad

Recommended

BEBO
BEBO
Charlie Lines
Online Marketing Proposal for Coca-cola
Online Marketing Proposal for Coca-cola
julie3100
Facebook
Facebook
Vera
Coke case
Coke case
rainbowbrite89
Social Media and Business - Coca Cola
Social Media and Business - Coca Cola
Kriti Singhal
Vivogig: Fan engagement and content sharing for bands, venues, festivals and ...
Vivogig: Fan engagement and content sharing for bands, venues, festivals and ...
Daniel Senyard
Coca cola final presentation
Coca cola final presentation
Jonni Glassman
Bose final presentation
Bose final presentation
Alycia Pucci
Burdick #29 42
Burdick #29 42
Eric W. Su
Fran
Fran
Philip Macartney
Project Fruit And Veggie Cost
Project Fruit And Veggie Cost
Eric W. Su
Ppt 4061 Photos
Ppt 4061 Photos
patrick o'heffernan
Finding Money In The Ether2
Finding Money In The Ether2
patrick o'heffernan
Siso Conference
Siso Conference
LittleMac1
Apakah Tujuan Technical Manual
Apakah Tujuan Technical Manual
mrg timoq
HYBRID FOR PROFIT AND NON PROFIT MODELS
HYBRID FOR PROFIT AND NON PROFIT MODELS
patrick o'heffernan
Bebo
Bebo
Charlie Lines
Coke Studio
Coke Studio
TELiBrahma Technologies Pvt Ltd
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
Callie Pak
Leg Avenue Marketing
Leg Avenue Marketing
barbara gleason
10 million ears refreshed
10 million ears refreshed
TELiBrahma Convergent Communications. Pvt. Ltd.
*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2
Nuri Djavit
ADV 420 Final Presentation
ADV 420 Final Presentation
CarolineMeyo
1-800-Flowers Jordan Glogau Presentation - BDI 11/11/10 Social Commerce Leade...
1-800-Flowers Jordan Glogau Presentation - BDI 11/11/10 Social Commerce Leade...
Business Development Institute
Share A Coke Campaign.pptx
Share A Coke Campaign.pptx
GabriellaRios7
How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016
Digiday
Barbeque Nation Pitch Deck by Sumit Maurya
Barbeque Nation Pitch Deck by Sumit Maurya
Sumit Maurya
COCA COLA CASE STUDY Food Technology.pptx
COCA COLA CASE STUDY Food Technology.pptx
KrishnaKashyap38
True Life: I work at an advertising agency
True Life: I work at an advertising agency
Kait1788
CIPR Freshly Squeezed - Using video online in Social Media
CIPR Freshly Squeezed - Using video online in Social Media
Russell Goldsmith

More Related Content

Viewers also liked (8)

Burdick #29 42
Burdick #29 42
Eric W. Su
Fran
Fran
Philip Macartney
Project Fruit And Veggie Cost
Project Fruit And Veggie Cost
Eric W. Su
Ppt 4061 Photos
Ppt 4061 Photos
patrick o'heffernan
Finding Money In The Ether2
Finding Money In The Ether2
patrick o'heffernan
Siso Conference
Siso Conference
LittleMac1
Apakah Tujuan Technical Manual
Apakah Tujuan Technical Manual
mrg timoq
HYBRID FOR PROFIT AND NON PROFIT MODELS
HYBRID FOR PROFIT AND NON PROFIT MODELS
patrick o'heffernan
Burdick #29 42
Burdick #29 42
Eric W. Su
Project Fruit And Veggie Cost
Project Fruit And Veggie Cost
Eric W. Su
Siso Conference
Siso Conference
LittleMac1
Apakah Tujuan Technical Manual
Apakah Tujuan Technical Manual
mrg timoq
HYBRID FOR PROFIT AND NON PROFIT MODELS
HYBRID FOR PROFIT AND NON PROFIT MODELS
patrick o'heffernan

Similar to Bebo 09 Pt3 (20)

Bebo
Bebo
Charlie Lines
Coke Studio
Coke Studio
TELiBrahma Technologies Pvt Ltd
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
Callie Pak
Leg Avenue Marketing
Leg Avenue Marketing
barbara gleason
10 million ears refreshed
10 million ears refreshed
TELiBrahma Convergent Communications. Pvt. Ltd.
*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2
Nuri Djavit
ADV 420 Final Presentation
ADV 420 Final Presentation
CarolineMeyo
1-800-Flowers Jordan Glogau Presentation - BDI 11/11/10 Social Commerce Leade...
1-800-Flowers Jordan Glogau Presentation - BDI 11/11/10 Social Commerce Leade...
Business Development Institute
Share A Coke Campaign.pptx
Share A Coke Campaign.pptx
GabriellaRios7
How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016
Digiday
Barbeque Nation Pitch Deck by Sumit Maurya
Barbeque Nation Pitch Deck by Sumit Maurya
Sumit Maurya
COCA COLA CASE STUDY Food Technology.pptx
COCA COLA CASE STUDY Food Technology.pptx
KrishnaKashyap38
True Life: I work at an advertising agency
True Life: I work at an advertising agency
Kait1788
CIPR Freshly Squeezed - Using video online in Social Media
CIPR Freshly Squeezed - Using video online in Social Media
Russell Goldsmith
Awesomesauce profile
Awesomesauce profile
2 Web Design
Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007
Outside Line
Social media portfolio
Social media portfolio
theuncommons
Current Events Analysis Final
Current Events Analysis Final
Maranda Thibodeau
Blu Vodka Let's Drink to That
Blu Vodka Let's Drink to That
Digiday
Digital Review January 2016
Digital Review January 2016
BAM Strategy
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
Social Media Marketing - 5 Elements of Success in Facebook Marketing Campaigns
Callie Pak
*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2
Nuri Djavit
ADV 420 Final Presentation
ADV 420 Final Presentation
CarolineMeyo
1-800-Flowers Jordan Glogau Presentation - BDI 11/11/10 Social Commerce Leade...
1-800-Flowers Jordan Glogau Presentation - BDI 11/11/10 Social Commerce Leade...
Business Development Institute
Share A Coke Campaign.pptx
Share A Coke Campaign.pptx
GabriellaRios7
How Absolut found value in Programmatic, WTF Programmatic, December 2016
How Absolut found value in Programmatic, WTF Programmatic, December 2016
Digiday
Barbeque Nation Pitch Deck by Sumit Maurya
Barbeque Nation Pitch Deck by Sumit Maurya
Sumit Maurya
COCA COLA CASE STUDY Food Technology.pptx
COCA COLA CASE STUDY Food Technology.pptx
KrishnaKashyap38
True Life: I work at an advertising agency
True Life: I work at an advertising agency
Kait1788
CIPR Freshly Squeezed - Using video online in Social Media
CIPR Freshly Squeezed - Using video online in Social Media
Russell Goldsmith
Awesomesauce profile
Awesomesauce profile
2 Web Design
Outside Line - Case Studies - 2007
Outside Line - Case Studies - 2007
Outside Line
Social media portfolio
Social media portfolio
theuncommons
Current Events Analysis Final
Current Events Analysis Final
Maranda Thibodeau
Blu Vodka Let's Drink to That
Blu Vodka Let's Drink to That
Digiday
Digital Review January 2016
Digital Review January 2016
BAM Strategy
Ad

Recently uploaded (14)

Hermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...
Hermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...
Winter Olympic Tickets
Lifeguard training in Albany Countys.pdf
Lifeguard training in Albany Countys.pdf
avanijames0011
British and Irish Lions Farrell Set for Sideline Role in Lions Tour.docx
British and Irish Lions Farrell Set for Sideline Role in Lions Tour.docx
eticketing
Micro Marking System by Diwakar Sir Gurukul Haridwar.pptx
Micro Marking System by Diwakar Sir Gurukul Haridwar.pptx
Diwakar Kashyap
2022_Parent_Meeting slideshow volleyball
2022_Parent_Meeting slideshow volleyball
89zszw9ghx
Football - IFAB - Laws of the Game 2025_26.pdf
Football - IFAB - Laws of the Game 2025_26.pdf
serdaraker1
PATHFIT KNOLEDGE ON Volleyball_ppt-2.pptx
PATHFIT KNOLEDGE ON Volleyball_ppt-2.pptx
IvanJoshua5
SEMIFINALES LIGA MURO 2025BASQUETBOL.pdf
SEMIFINALES LIGA MURO 2025BASQUETBOL.pdf
Arturo Pacheco Alvarez
Italy FIFA World Cup Italy Poised to Clinch FIFA 2026 Playoff Berth.docx
Italy FIFA World Cup Italy Poised to Clinch FIFA 2026 Playoff Berth.docx
FIFA World Cup Tickets
Black Sabbath 2025 Tool Reunites for Sabbath Farewell.docx
Black Sabbath 2025 Tool Reunites for Sabbath Farewell.docx
Eticketing General
Best Mobile Wallet Event Tickets me .pdf
Best Mobile Wallet Event Tickets me .pdf
counterten
Nowgoal Prediction Manchester City vs Wydad Casablanca 6.18.docx
Nowgoal Prediction Manchester City vs Wydad Casablanca 6.18.docx
nowgoalar7
Esperance_ST_Presentation.pptxestesperancevs
Esperance_ST_Presentation.pptxestesperancevs
hammatlili777
PATHFIT BASIC KNOWLEDGE ON BASKETBALL.pptx
PATHFIT BASIC KNOWLEDGE ON BASKETBALL.pptx
IvanJoshua5
Hermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...
Hermann Maiers Unthinkable Comeback Triumph at the 1998 Nagano Winter Olympi...
Winter Olympic Tickets
Lifeguard training in Albany Countys.pdf
Lifeguard training in Albany Countys.pdf
avanijames0011
British and Irish Lions Farrell Set for Sideline Role in Lions Tour.docx
British and Irish Lions Farrell Set for Sideline Role in Lions Tour.docx
eticketing
Micro Marking System by Diwakar Sir Gurukul Haridwar.pptx
Micro Marking System by Diwakar Sir Gurukul Haridwar.pptx
Diwakar Kashyap
2022_Parent_Meeting slideshow volleyball
2022_Parent_Meeting slideshow volleyball
89zszw9ghx
Football - IFAB - Laws of the Game 2025_26.pdf
Football - IFAB - Laws of the Game 2025_26.pdf
serdaraker1
PATHFIT KNOLEDGE ON Volleyball_ppt-2.pptx
PATHFIT KNOLEDGE ON Volleyball_ppt-2.pptx
IvanJoshua5
SEMIFINALES LIGA MURO 2025BASQUETBOL.pdf
SEMIFINALES LIGA MURO 2025BASQUETBOL.pdf
Arturo Pacheco Alvarez
Italy FIFA World Cup Italy Poised to Clinch FIFA 2026 Playoff Berth.docx
Italy FIFA World Cup Italy Poised to Clinch FIFA 2026 Playoff Berth.docx
FIFA World Cup Tickets
Black Sabbath 2025 Tool Reunites for Sabbath Farewell.docx
Black Sabbath 2025 Tool Reunites for Sabbath Farewell.docx
Eticketing General
Best Mobile Wallet Event Tickets me .pdf
Best Mobile Wallet Event Tickets me .pdf
counterten
Nowgoal Prediction Manchester City vs Wydad Casablanca 6.18.docx
Nowgoal Prediction Manchester City vs Wydad Casablanca 6.18.docx
nowgoalar7
Esperance_ST_Presentation.pptxestesperancevs
Esperance_ST_Presentation.pptxestesperancevs
hammatlili777
PATHFIT BASIC KNOWLEDGE ON BASKETBALL.pptx
PATHFIT BASIC KNOWLEDGE ON BASKETBALL.pptx
IvanJoshua5
Ad

Bebo 09 Pt3

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Youth seek Friends Identity Fun! Community Self Expression Entertainment Bebo is a social media network which combines community, self-expression and entertainment to enable users to create, discover, participate and share What is Bebo? Identity Togetherness
  • 6.
  • 7. Brands and Social Media Advertisers face unique opportunities in social media environments Bebos proposition for brands include original programming sponsorships, video advertising around premium content, engagement marketing, and traditional online ad sales Sponsorships Product integration Pre-rolls Companion banners Brand Profiles Skins Widgets Applications MPUs Banners Skyscrapers Engagement Marketing Original Programming Traditional Online Ad Sales Video advertising / Open Media
  • 9.
  • 10.
  • 12.
  • 13. 1. Participants First Made Aware of Campaign on Mobile Home Page Spread the Luv with Coke! Send your friend a virtual Coke to let them know they make you happy. Youll both get a luv and be able to do polls and photos on the Coke Happiness Factory! Youve got 4 more invites today. 2. Participants send a virtual Coke happiness virtual award and recommend participation in Coke Web/Mobile group 3. Recipients of Coke Virtual Award Get a coke bottle emotion on their Bebo Mobile Site and viral recommendation to friends in Lifestream feed Web Mobile Spread the Luv with Coke! >> has given Sean a Happiness Award!
  • 14. 5. Bebo users click from e-mails to Coke Web and/or Mobile Feature Profile Pages. Campaign is coordinated across web AND mobile Web Mobile 4. Recipients receive a Bebo success message on web and/or mobile that drive to Bebo Coke Happiness Factory page via link
  • 15. Coke Feature Profile received unprecedented traffic and participation, initiated by WAP, Web and SMS viral campaign that drove traffic to polls, commenting, photo upload and friending. Participants took polls via WAP, Web and SMS Bebo users upload Coke Happiness photos Directly from their phone on WAP or via Bebo Shortcode to #coke and wrote comments on how Coke Makes them Happy via WAP, Web and SMS Coke Mobile and Web Feature Pages Showed record- Breaking growth over 5-day Campaign through WAP, Web and SMS participation
  • 16. Do It Yourself !! Oakley Conquering Demons
  • 17.
  • 18.

Editor's Notes

  • #6: Who is the audience? Discuss how @person-to-person-to-person networking has impacted on the way messages are delivered to audiences
  • #8: Bebo provides a number of ways through which marketers can connect to its users. These can be loosely split into to two camps from more traditional online media, where the marketer controls the message that is broadcast to a specific audience, through to what we call engagement solutions, where marketers are essentially seeding some control, in an attempt to not just convey a message to a group of users, but to become part of the conversation. 油 These connections can be achieved in a number of ways and the tools that enable this are becoming richer every day, from branded content, quizzes, polls, skins, widgets/apps, profiles and integrations through to pioneering platforms such as Bebos Open Media and Bebo Originals (original programming). 油 In the interests of time I cannot elaborate on all of these today and will instead focus on one of the more recent innovations in this sphere branded content and entertainment.