Because Your Grandpa's on Facebook: Online Outreach for Scientists
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Presented at the Western Society of Naturalists 2010 Meeting, Student Workshop. Scientists can use the internet to reach a potentially huge audience, but online science outreach has unique challenges. I will discuss the current online science ecosystem, the advantages and disadvantages of different tools (e.g., blogs, Twitter, podcasts), and common pitfalls. I will end with some suggestions for how to get started using free applications.
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Because Your Grandpa's on Facebook: Online Outreach for Scientists
- 1. Because Your Grandpas On Facebook: Online Outreach for Scientists Oh, my, who knew barnacles could do that? allwelike.com Miriam C. Goldstein Scripps Institution of Oceanography, UCSD Western Society of Naturalists Meeting November 11, 2010
- 2. Because Your Grandpas On Facebook: Online Outreach for Scientists RESTRICTED R Oh, my, who knew barnacles could do UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN that? For strong language and sweet sweet barnacle lovin. allwelike.com Miriam C. Goldstein Scripps Institution of Oceanography
- 3. The internet: friend or foe? Jeff Atwood, codinghorror.com
- 4. Mandate to communicate science to public Broader Impacts requirement Achieve policy or conservation goals (e.g., climate change legislation, MPAs) Because we think science is the coolest thing ever!
- 5. Why use the internet? 1,000,000,000 log [Number of People] 100,000,000 10,000,000 1,000,000 100,000 10,000 1,000 100 10 1 Sci Co Loc Na D Blo Tw F ent lleg al P tion isco gs itte aceb ific eC ape al P ver r ook Co las r ape Ma nfe s r gaz ren ine ce Traditional Media New Media
- 6. Why use the internet? A look on a linear scale = INTERNET FTW! 600,000,000 Number of People 500,000,000 400,000,000 300,000,000 200,000,000 100,000,000 0 Sci Co Loc Na D Blo Tw F ent lleg al P tion isco gs itte aceb ific eC ape al P ver r ook Co las r ape Ma nfe s r gaz ren ine ce Traditional Media New Media
- 7. One model of the online science ecosystem Rob Helpy-Chalk
- 8. Blogs just a small part of online world Blogosphere xkcd.com/802
- 9. Blogs just a small part of online world Blogosphere Science blogs not even on map ? xkcd.com/802
- 10. One approach: SEAPLEX Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX) 20 days on R/V New Horizon in August 2009 Designed & led by graduate students Collaboration with nonpro鍖t Project Kaisei
- 11. Communications Tools: Low/no cost
- 12. Communications Volunteers: On the ship Teacher At Sea: Lara Dickens SIO Communications Mario Aguilera Project Kaisei Karin Malmstrom Separate, complementary communications effort Doug Woodring
- 13. SEAPLEX Blog http://seaplexscience.com/
- 17. Scripps Oceanography & Project Kaisei channels SEAPLEX playlist
- 20. More interaction, more audience
- 21. Mainstream media had easy one-stop access to materials
- 22. Cost of Online Tools Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 Twitter Twitter.com FREE Photos Flickr 100 MB/month: FREE Videos YouTube FREE Mapping Google Maps/Earth FREE Of鍖cial Website In-house IT Not free
- 23. Total Cost of Online Outreach Peoples time: Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 NOT FREE Twitter Twitter.com FREE Up to TK photos: FREE Photos Flickr Unlimited: TK Videos YouTube FREE Mapping Google Maps/Earth FREE Of鍖cial Website In-house IT Not free
- 24. Pitfalls: Perils of Live from the Field
- 25. Pitfalls: Greater Internet Fuckwad Theory Especially true with politicized issues Via J.E. Byrnes, http://www.penny-arcade.com/comic/2004/3/19/
- 26. Pitfalls: Rules from funding agencies, universities, institutions
- 27. Most common pitfall: Lost in the Sea of Zero Comments xkcd.com
- 28. Most common pitfall: Lost in the Sea of Zero Comments xkcd.com
- 29. Most common pitfall: Lost in the Sea of Zero Comments Networking is the solution Classrooms Existing blogs Existing networks Consider alternate outreach methods xkcd.com
- 30. Represent, and have fun!
- 31. Many Thanks UC 油Ship 油Funds Association 油for 油Women 油in 油Science 油-足 油San 油Diego Project 油Kaisei 油 Centers 油for 油Ocean 油Sciences 油Education 油Excellence Je鍖rey 油& 油Marcy 油Krinsk Michael 油M. 油Mullin 油Graduate 油Student 油Fellowship 油in 油Biological 油Oceanography Jim 油& 油Kris 油McMillan Scripps 油Center 油for 油Marine 油Biodiversity 油and 油Conservation Scripps 油Directors 油O鍖ce Lyn 油& 油Norman 油Lear National 油Science 油Foundation Anonymous 油Donor SEAPLEX Science Annie Crawley Karen Baker Skye Moret Mario Aguilera Karin Malmstrom Alison Cawood Peter Niller Rebecca Asch George Orbelian Dave Checkley NOAA Southwest Pete Davison Steve Constable & team Fisheries Lara Dickens Sorting Volunteers Paul Dayton Dick Norris Jesse Dubler Olivia Benge Steve Diggs Cheryl Peach Matt Durham Carri-Lyn Cameron Penny Dockry Greg Rouse Josh Jones Patrick Cheng Jim Dufour Steve Bennett Jesse Powell Dominic Dufour Rose Dufour Scripps Meg Rippy Chris Gawad Peter Franks Communications Chelsea Rochman Adam Greco Lisa Gilfillan Scripps Collections Timothy Stillinger Catherine Nickels Lucina Gonzalez Scripps Development Darcy Taniguchi Erin Reed Phil Hastings Scripps Web Ops Andrew Titmus Erik Raudzens Amy Hays Ship Scheduling Office Marci Rosenberg Brian Hentschel Shipboard Technical SEAPLEX Faculty Ashley Salas John Hildebrand Support Advisors Summer Strutt Capt. Wes Hill & crew of Beth Simmons Jim Leichter R/V New Horizon Annie Townsend Mark Ohman Algalita Marine Eunha Hoh Eric Wolff Research Foundation David Hyrenbach Dimitry Abramenkoff Tony Koslow Project Kaisei Mike Landry Bruce Appelgate Doug Woodring Gustaf Arrhenius Kara Lavender Law