Becher Group Overview
- 1. Becher Group Client Overview 2009-2011
- 2. Technology Clients: IFS North America Flying Cart
- 3. IFS North America Media Placements: ZDNet Milwaukee Journal Sentinel CIO Green Biz.com Insight on Manufacturing Green Energy Reporter Green Skeptic
- 4. Book Author Clients: Kathleen Paris, author of The Clover Practice Sterling Long Colbo, co-author of The 7 Scouts and the Mystery of the Commie Spies Chantal Sicile-Kira, 41 Things to Known about Autism Kathleen Paris on WMTV-Madison
- 5. Author-Kathleen Paris The Clover Practice 10 media hits were generated, which included- A one hour appearance on Wisconsin Public Radios Route 51 with Glen Moberg Radio segments on WIBA Radios Outside the Box with Mitch Henck and 92.1-The Mics Books and Beats with油Stu Levitan Television segments on: WFRV-Green Bay- First News WITI-Milwaukee- Fox 6 Wake Up News WMTV- Madison- NBC 15 News at 5
- 6. Author -Sterling Long-Colobo 7 Scouts and the Mystery of the Commie Spies Radio segment on WIBAs Outside the Box with Mitch Henck Print coverage included an article in the Oregon Observer
- 7. Author- Chantal Sicile-Kira 41 Things to Known about Autism Print coverage in the Milwaukee Journal Sentinel Radio interviews on WTMJ Radio and the Wisconsin Radio Network
- 8. Internet Journalist - Sarah Vanderschaaff Lunch Box Mom Television coverage on NBC Philadelphia Nonstops Sandwich Moms program Print coverage in the Wisconsin State Journal Online coverage in The New York Times Motherlode blog
- 9. Small Business Clients: Attorney Angela Dentice LLC Insurance Executive Alec Herring Artists for the Humanities The Willow Store American Martial Arts Center Sharp Exposure Photography Kicks Unlimited Middleton Groth Law Firm Big Time Creative Services Alec Herring taking listener calls on WIBA-Madison
- 10. Attorney Angela Dentice LLC Print coverage included- Oconomowoc Enterprise Milwaukee Business Journal Milwaukee Journal Sentinel Milwaukee Biz Times Marquette Magazine Italian Times
- 11. Alec Herring 6 radio appearances on WIBA -Madisons Outside the Box with Mitch Henck Radio segments on: Roots Up Radios Lee Rayburn Show WRPN-Ripons The Breakfast Brunch with Jason and Sarah WCLO-Janesvilles The Stan Milam Show Hmong Wisconsin Radio WSPT-Stevens Points Portage County Live Television appearance on WISC-Madison- Live at Five
- 12. Big Time Creative Services Radio appearance on WIBA -Madisons Outside the Box with Mitch Henck -August 12, 2011
- 13. Kicks Unlimited Middleton A radio appearance by Mathiam Mbow on WIBA -Madisons Outside the Box with Mitch Henck -September 16, 2011 A voiceover story by news anchor John Stofflet with self defense event pictures on NBC 15 News at 10 -September 17, 2011
- 14. The Willow Store Arranged marketing partnerships with Celebrate Children Foundation, Gios Garden, Practically Green and retailer Bunny Berry. Numerous print articles including a major front page Wisconsin State Journal business section story. Television coverage included: WMAQ s NBC 5 News Today WITIs Wake Up News WKOWs Wake Up Wisconsin WISCs Live at Five WMTVs NBC 15 at 5 Wisconsin Eyes Business Profile Radio coverage included : Wisconsin Radio Network WGN Radio Milwaukee Public Radio
- 15. The Willow Store Print Placements : The Verona Press, June 24, 2010 Wisconsin State Journal, September 23, 2010 ; January 7, 2011 McFarland Thistle, November 25, 2010 La Crosse Tribune, January 7, 2011
- 16. The Willow Store Television Placements : WKOWs Wake Up Wisconsin - August 24, 2010 ; February 28, 2011 WMTVs NBC 15 News at 4 - January 7, 2011 WISCs Live at Five- January 11, 2011 Wisconsin Eyes Business Profile -January 21, 2011 WMTVs NBC 15 News at 5 - March 30, 2011 WITIs Wake Up News -May 30, 2011 7. WMAQs NBC 5 News Today -July 16, 2011
- 17. The Willow Store Television Placements: Wake Up Wisconsin (WKOW-TV, Madison) features Catherine Bolden discussing the innovative Sprout Change diapers on its August 24, 2010 program.
- 18. The Willow Store Television Placements: NBC 15 News at 4 (WMTV- TV, Madison) discussed The Willow Store attending the Boom Boom Room on its January 7, 2011 program.
- 19. The Willow Store Television Placements: Live at Five (WISC- TV, Madison) features Catherine Bolden discussing Sprout Change diapers and attending the Golden Globe Boom Boom Room on its January 11, 2011 program.
- 20. The Willow Store Television Placements: Business Profile (Wisconsin Eye) does a full 30 minute business profile of The Willow Store with an on-site visit guided by Catherine Bolden for its January 11, 2011 program.
- 21. The Willow Store Television Placements: NBC 15 News at 5 (WMTV TV, Madison) features The Willow Stores Catherine Bolden discussing Reusable Future laundry products on its March 30, 2011 program.
- 22. The Willow Store Television Placements: Wake Up News (WITI TV, Milwaukee) features The Willow Stores Catherine Bolden discussing Sprout Change diapers and dryer balls on its May 30, 2011 program.
- 23. The Willow Store Television Placements: NBC 5 News Today (WMAQ-TV, Chicago ) features The Willow Stores Catherine Bolden and mom blogger Carrie Goldman Segall discussing Sprout Change diapers on its July 16, 2011 program.
- 24. The Willow Store Radio Placements : Wisconsin Radio Network - February 5, 2011 Milwaukee Public Radios Lake Effect - February 14, 2011 WIBAs Outside the Box - April 6, 2011 WGN Radios WGN Weekend -July 2, 2011 FM News (WWWN-Chicago) -August 27-28, 2011
- 25. The Willow Store Radio Placements: Wisconsin Radio Network weekend anchor Jason Fischer used audio from Catherine Boldens Wisconsin Eye interview for a radio story that aired on February 5, 2011. Susan Bence of Milwaukee Public Radio made an on-site visit to The Willow Store for a Lake Effect story that aired on February 14, 2011 . Mitch Henck interviewed Catherine Bolden about Reusable Future for his April 6, 2011 Outside the Box program on WIBA (Madison) .
- 26. The Willow Store Radio Placements: WGN Weekend host Bill Moller with Catherine Bolden in the WGN showcase studio for her July 2, 2011 WGN Radio appearance. FM News (WWWN-Chicago) reporter Jennifer ONeill interviewed Catherine Bolden about the Sprout Change diaper for a story that aired on August 27-28, 2011.
- 27. The Willow Store Marketing Partnerships: Bunny Berry Practically Green Celebrate Children Foundation Gios Garden Keva Sports Center
- 28. The Willow Store Advertising : Print advertisements
- 29. The Willow Store Events : Cloth Diaper Q& A -Madison Childrens Museum - October 21, 2010 2011 Golden Globe Boom Boom Room- Los Angeles- January 14-16, 2011 Green Baby Shower- Appleton, Wisconsin-February 19, 2011 Isthmus Green Day- Madison, Wisconsin -April 16, 2011 Eco Fair 360 -Elkhorn, Wisconsin-July 9, 2011
- 30. The Willow Store Media Releases & Advisories: - The Willow Store -Sprout Change -Reusable Futur e
- 31. The Willow Store Green Baby Shower : - Green baby showers blog entry on The Willow Store website -January 2011 - Green Baby Shower for Red Shoes PR President Lisa Cruz - Appleton, Wisconsin-February 19, 2011
- 32. The Willow Store Isthmus Green Day -April 16, 2011 : - The Reusable Future website destination premiered at the widely attended annual Isthmus Green Day event in Madison , Wisconsin .
- 33. The Willow Store 2011 Golden Globe Boom Boom Room Event - January 14-16 , 2011:
- 34. The Willow Store Blog Placements include: Chicago Now, Portrait of an Adoption, June 21, 2011
- 35. Public Policy Clients: Wisconsin Commercial Deer and Elk Association Wisconsin Association on Alcohol and Other Drug Abuse Film Wisconsin Wisconsin Urban & Rural Transit Association
- 36. Stand Up for your train-Wisconsin A October 16, 2010 Milwaukee press conference on the Milwaukee to Madison high speed rail line brought together a broad based coalition of supporters. Media coverage generated including television stories on WDJT and WISN , and in The Daily Reporter and The Waukesha Freeman . Sponsored in part by the Wisconsin Urban & Rural Transit Association.
- 37. For Film Wisconsin , helped create overall media strategy plan, arranged newspaper editorial board meetings, created Game On! media day and Faces of Film outreach. This effort generated numerous editorial endorsements and 14 media stories in print, television, radio and on the internet. Media effort were designed to save the successful Wisconsin Film Incentives in the state budget . Film Wisconsin Milwaukee Journal Sentinel , April 20, 2009
- 38. For the 2009 Housing & Transit Seminar, we acted as a spokesperson on WORT Radio-Madison and in the Isthmus newspaper for preview stories. Secured extensive print coverage in The Capital Times and The Badger Herald . Television coverage by Wisconsin Eye . The Housing & Transit Seminar preview story was the lead story on WISC-TVs News at Six September 30, 2009 newscast. http://www.channel3000.com/news/21165788/detail.html Wisconsin Urban & Rural Transit Association
- 39. Public Relations Agency Work: Boelter + Lincoln- Wisconsin Branding Campaign Red Shoes PR Glowac + Harris- Capital Brewery Nation Consulting- Mobile Future
- 40. Capital Brewery : Secured media placements worth over $85,000 for Capital Brewerys Supper Club beer brand in the Chicago, Minneapolis- St. Paul and Madison, Wisconsin markets.
- 41. Capital Brewery To promote the award winning Supper Club beer, we secured numerous placements including: Radio: An appearance on WIND AM -Chicago s Livin Large show, 2 news stories on WTDY -Madison and a 45 minute segment on Wisconsin Public Radio. Television: Segments on WKOW-Madison and WMTV-Madison. Print: News stories included a full page Chicago Tribune Travel Section article, a business story in the Star-Tribune and a City Pages beer review.
- 42. Political Clients: Dan Kapanke for State Senate Van Mobley for State Superintendent Kapanke for Congress
- 43. 9 Media Stories in 2 Days Kapanke Announces Green Agenda A unique economic development campaign theme was created with extensive research. The campaign was rolled out at a press conference that generated nine media stories in two days- 6 radio interviews, 2 television stories and 1 print story. It became the most successful media effort that they had in four years. Dan Kapanke interviewed on WKBT-La Crosse on September 26, 2008 Dan Kapanke- State Senator
- 44. Van Mobley - State Superintendent Arranging 25 print, 25 radio, 8 television and 5 internet media interviews across Wisconsin in a one month period. Media outlets reached included the Milwaukee Journal Sentinel, The Post-Crescent, and The Capital Times. 63 Interviews Arranged in One Month Van Mobley interviewed on WPTs Here and Now on January 23, 2009
- 45. Politico The Hill Congressional Quarterly Roll Call Human Events The Hotline The Weekly Standard Kapanke for Congress