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BEAUTI FUL CX
F U T U R E O F F E R I N G S
Confidential and Proprietary
BECKY BURD
P A S T W O R K

RESEARCH, DATA, & ANALYTICS INFORMED STRATEGY
FASH-TECH OBSESSION (SHOPPABLE ERRYTHANG)
DIVERSE LIFE/WORK EXPERIENCE; CREATIVE
AGENCIES; B2C/D2C LIFESTYLE BRANDS
20+ YEARS IN DIGITAL CREATIVE INNOVATION
UX GURU (INTUITION + INSIGHT)
DE SI GNE R R ESE A RCHE R STRATEGIST
SPECIALIZE IN CONVERGENT BRAND ECOSYSTEMS;
PHYSICAL + DIGITAL; EDITORIAL + SHOPPING
!2

CUS TOME R EXP ERI EN CE V S. USER EXPERIENCE
CX
HOLISTIC BRAND EXPERIENCE
IMPACTING LIFETIME
RELATIONSHIP
UX
SPECIFIC BRAND
INTERACTIONS,
TOUCHPOINTS, OR
CHANNELS
89% OF COMPANIES BELIEVE THAT CX IS
THE NEW COMPETITIVE ADVANTAGE.
- TOM MCCALL, GARTNER
93% OF CUSTOMER?
EXPERIENCE INITIATIVES ARE FAILING.
- BOB THOMPSON, CUSTOMERTHINK
!3

“THE MOST SUCCE SS FU L PEOPL E I KNOW DON’T THI NK OF THE I R CA RE E R A S A LA DDE R, BUT RATHER, A JUNGLE GYM” — PATRICIA SELLERS, FORTUNE MAGAZINE EDITOR
CREATE THE
GROUP
ECOM STRATEGY,
DESIGN,
RESEARCH
—
LUXURY
FASHION
FORRESTER
RESEARCH
SERVICES &
EXPERIENCES
DESIGN
THINKING
VERIZON
RESEARCH
TRAINING
LEARNING ACCELERATOR
CREATIVE
AGENCIES
ADVERTISING
DIGITAL
MARKETING
BRAND
ECOSYSTEMS
BRAND
EXPERIENCE
RESEARCH &
DESIGN
BEAUTIFUL
USABLE
EXPERIENCE
STRATEGY,
DESIGN,
RESEARCH
—
KEDS
TIMBERLAND
L.L.BEAN
FASHION
STARTUPS
—
CREATIVE
AGENCIES
EXPERIENCE
STRATEGY,
DESIGN,
RESEARCH,
PRODUCT
MANAGEMENT
DIGITAL GLOBAL
CONSUMER
KNOWLEDGE &
MEMBERSHIP
TBD
AGENCIES
INCUBATORS
STARTUPS
ECOM TEAMS
LONDONFASHION
CREATIVE RESET
VALIANTLABSSPECIALPROJECTS
SOULSABBATICAL
QUANTITATIVE
&
QUALITATIVE
RESEARCH
DATA &
ANALYTICS
GLOBAL
CONSUMER
KNOWLEDGE &
MEMBERSHIP
!4

PORTFOLIO AT
BECKYBURD.
MYPORTFOLIO
.COM
2009-2014
!5

PRODUCT DETAIL
PAGE
DIGITAL
FROM SKETCH …
!6

NI KE PROJ E CTS
!7
… TO REALITY
!7
DIGITAL
SHOPPING &
EDITORIAL
INTEGRATION
NIKE BRAND
CONTENT
SIZE & FIT TOOLS
USER GENERATED
CONTENT
SHOP THE LOOK

NI KE PROJ E CTS
!8
SHOPPING &
EDITORIAL
INTEGRATION
NIKE BRAND
CONTENT
SIZE & FIT TOOLS
USER GENERATED
CONTENT
SHOP THE LOOK
DIGITAL
… TO REALITY
!8

8
18
BUILDS
CONSUMERS
8
WEEKS
0
AGENCIES
!9
VALIANT LABS
SPECIAL
PROJECTS
EXERCISE
MOTIVATION FOR
ATHLETES*
WWW.JOYN.CO
& OTHERS
*“AVERAGE”
PEOPLE

IN-APP SURVEYS
VIDEO
INTERVIEWS &
DIARIES
TRACKING
SURVEYS AT
SCALE, OVER
TIME
PHYSICAL /
DIGITAL DANCE
GLOBAL
CONSUMER
KNOWLEDGE &
MEMBERSHIP
.COM
+
!10

AD OPTI ON SPECTRUM
VR AR
NATIVE APPS
MOBILE WEB
DESKTOP WEB
HEADS UP DISPLAY
GOOGLE GLASSES
SHOP BY BARCODE
AMZ SMILECODE
VISUAL SEARCH
PINTEREST LENS
AMZ CAMERA
TRY-ON &
SOCIAL SHOP
RFID / GEO
TAGGING
SPATIAL
MAPPING,
STEREOSCOPIC 3D,
COMPUTER VISON
WANNA KICKS
ARTIFICIAL
INTELLIGENCE
COMPLEMENTARY TECH & USE CASES, OR OTHER NEW WAYS TO SHOP WITHIN YOUR ENVIRONMENT
RETAIL
“APOCALYPSE”
PANEL
IMMERSIVE
TECH IN RETAIL
WORKSHOP
JULY 2019
OMNICHANNEL
SHOPPER
CONFERENCE

CONSUMER INSIGHT
DATA, RESEARCH, ANALYTICS
IDEATION & STRATEGY
PITCH WORK, RECOMMENDATIONS, DIGITAL WORKSHOPS
EXPERIENCE DESIGN OVERSIGHT
UX/UI, CX FLOW, STORE/EDITORIAL INTEGRATIONS
!12
PRO CES S: IN SI GHT + OVERSIGHT

GUI DI NG PR IN CIPLES
!13
HOLISTIC BRAND CX
SHOPPERS DO NOT SEE SILO’D CHANNELS
HUMAN CENTERED
UNDERSTANDING TARGET CONSUMERS
BUSINESS / AGENCY CUSTOMIZED
UNDERSTANDING STAKEHOLDER GOALS & ENGAGEMENT SCOPE

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