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The Institute of iBusiness (IIB)
&
Computer Pride Ltd
Certified Members
Become an Internet Marketing Expert
The Talent Gap
Source: State of Digital Marketing Talent 2014 Report
Online Marketing Institute
Become an Internet Marketing Expert
Digital Marketing
Building
eCommerce
Websites
Search Engine
Optimization
Search Engine
Advertising
Web
Analytics
Email
Marketing
Mobile
Marketing
Social
Media
Video
Marketing
Affiliate
Marketing
Podcast
Advertising
Blog
Advertising
Lead
Generation
Certified Internet Marketing
Practitioner (CIMP)
Digital Marketing
Career Path
1. CIMP (Certified Internet
Marketing Practitioner)
2. CDM (Certified Digital Marketer)
Programme
Structure
Core Concepts
Key Methodologies
Tools Application
Real¨CLife Case Studies
Best Practices
CIMP SAMPLE SLIDES
Module 4 ¨C SEO (180 slides)
Become an Internet Marketing Expert
CIMP Preview
http://www.youtube.com/watch?v=2Gfjr83P45U&feature=youtu.be
Industry Validation
IIB CyberMarketing Advisory Board
EC-Council
Stephen Murphy
Katrina Klier
Rajnish Narayanan
Steve Robinson
Ryan CoreyGlobal Managing Director,
Digital Marketing & Communications
Accenture Vice President,
Marketing & Sales
TrainACE
CIMP Master Trainer
EC-Council
Digital Marketing Strategist
WSI Canada
Founder/ Marketing Automation
& Digital Consultant
Bamboo Interactive
Digital-First Marketing Consultant
/Founder
Brilliant Metrics
The Paradigm Shift to
Digital Marketing
Become an Internet Marketing Expert
Become an Internet Marketing Expert
Become an Internet Marketing Expert
Become an Internet Marketing Expert
Become an Internet Marketing Expert
Become an Internet Marketing Expert
Digital Marketing ¨C the best way of attracting,
acquiring and retaining leads
Become an Internet Marketing Expert
* Kenyans have been recognized as the highest Internet user in Africa
Become an Internet Marketing Expert
Become an Internet Marketing Expert
Source: The CMO Survey Org, Feb 2014
Traditional Advertising vs
Digital Marketing Spend
Source: Marketingcharts.com
Marketing Spending Plans for 2014
Job Demand - Malaysia
Job Demand - Singapore
Job Demand - Philippines
Job Demand - UK
Job Demand - Middle East
Job Demand - Mexico
Job Demand ¨C USA (Linkedin)
Become an Internet Marketing Expert
THANK YOU!! ANY QUESTIONS??
Murtaza Esmailjee
emurtaza@computer-pride.co.ke

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Become an Internet Marketing Expert