This document summarizes key financial figures and strategic priorities for BMW Group in 2009. It reported a 12.1% decrease in revenues for the first half of 2009 compared to 2008 due to the economic downturn. However, it engaged in proactive financial management through cost reductions, optimization of capital employed, and strict cash flow management. Going forward, BMW Group's strategy involves focusing on premium vehicle segments, flexibility in production, and sustainability to achieve its vision of becoming the leading provider of premium products and services for mobility by 2020.
2. mission "To become most successful premium manufacturer in the car indusrty" vission Uniqueness through diversity, Leadership, taking
3. BMW Group. Key figures H1-2009. 2009 2008 Change Euro million 1 Jan. - 30 June 1 Jan. - 30June in % Revenues 24,480 27,837 -12.1 Loss / profit before financial result (EBIT) 114 1,252 -90.9 Automobiles -282 1,014 - Motorcycles 54 92 -41.3 Financial Services 145 118 22.9 Other entities 38 124 -69.4 Eliminations 159 -96 - Loss / profit before tax -47 1,243 - Net loss / net profit -31 994 - EPS in Euro (common / preferred) -0.05/-0.04 1.52/1.53 -/- Operating Cash flow (Automobiles) 2,109 2,383 -11.5 Equity 20,162 22,019 -8.4
4. BMW Group Update. Successful financial management in H1-2009. Æ’ Proactive, foresighted financial management: Æ’ï€ Net current assets and other items*: reduced by EUR 1,607 million Æ’ Free cash flow*: EUR 516 million Æ’ Net interest bearing assets*: EUR 10,041 million Æ’ Group liquidity: EUR 11,989 million *Automobiles Segment
5. BMW Group Update. Outlook and action for 2009. Æ’ Focused cost management is the top priority. Æ’ Increased efforts to reduce material costs (more than EUR 4 billion) until 2012. Æ’ EUR 500 million cost savings from headcount reduction from 2009 onwards. Æ’ Optimization of capital employed. Æ’ Reduction of capital expenditure without sacrificing investment in the future. Æ’ Continuation of strict working capital and free cash flow management. Æ’ Resolute pursuit of strategy Number ONE.
6. BMW Group Strategy. Core elements of our corporate strategy. Strategic Realignment Premium Brand Strategy: Process management: Focus on premium Flexibility in production segments in the automobile and Component exchange motorcycle market Networking Sustainability & Efficient Dynamics Financial Strategy
7. The BMW Group is the leading provider of premium products and premium services for individual mobility. BMW Group Strategy.
8. BMW Group Strategy. The way ahead -Number ONE. Number ONE defines Æ’ our vision for the year 2020. Æ’ our mid-term targets for the year 2012. Æ’ our internal milestones. Our vision is targeted towards creating value and securing future success. We are driven by our goal to increase profitability.