際際滷

際際滷Share a Scribd company logo

Visual Merchandising for Best Sales - Before and after shots in every retail catergory by Boom REtail

D
Debra Leuzzi

This document provides before and after examples from various retail stores that underwent redevelopment or merchandising training. Some of the key changes that led to increased sales included adding food colors, new signage and displays, improved lighting, styled product presentation, and maximizing take-home and impulse items near the register. Stores reported sales increases ranging from 33% to 43% after making changes to their visual merchandising and product presentation based on the training provided.

1 of 20
Download to read offline
Sample of some before and after shot from Hyperdome redevelopment Relish Caf辿 33% increase YTD Before After
Before pause zone After
Before columns After Columns
Before Signage After Signage
Robina Development Before tenant training Loots gifts. They could not move this stock in 10 months. After instore visual merchandising training moved in 2 weeks.
Before shocker entrance display After after instore training with staff & mgt.
Before hot pink borders to highlight the meat, dated images, huge product range, cutting boards were facing away from the customer so customers would walk away, hand written signs, no product grouping, tons of signs and poor display After new images, border, tickets
before After
Before After
Before No Food Colours After food colours (ideally it would have been nice with red trays but the fittout had mainly orange)
$15,000 increase from a the new display format
Before Westpoint Blacktown After with only $800 to spend 43% increase YTD would have liked more food images and illuminated board.
Homewares Before Mitre 10 Noosa After entire range sold
Before windows pre training - could not see the store due to the heavy reflection & lack of colour After Training
Before flat and uninviting. No Food colours used. This caf辿 was about to close. After spending $150 the average lifted from $4 to $6.50. As well as repositioning the bread under the lights and maximised take home impulse lines near the till with an offer and ticketing. Sales increased and they remain in business.
Visual Merchandising for Best Sales - Before and after shots in every retail catergory by Boom REtail
After shots (no before shots) used timber boards and repetition display techniques. Increased the lighting level to warm white rather than cool LED. After shot Italian butcher. Used food colours to enchance the meat, new ticketing, new displays, and increased light levels.
Before lunch time shot Bakery & Cafe After props, colour, elevations, cases, display mat and heavily styled cakes
New alternation technique used, texture and same bases with descriptive ticketing New Fruit and Veg store Colour by alternation technique and hot price pointed signage.
After shots lifted the average sale at this Italian Deli After shot organic foodmarket (small operator)

More Related Content

Visual Merchandising for Best Sales - Before and after shots in every retail catergory by Boom REtail

  • 1. Sample of some before and after shot from Hyperdome redevelopment Relish Caf辿 33% increase YTD Before After
  • 5. Robina Development Before tenant training Loots gifts. They could not move this stock in 10 months. After instore visual merchandising training moved in 2 weeks.
  • 6. Before shocker entrance display After after instore training with staff & mgt.
  • 7. Before hot pink borders to highlight the meat, dated images, huge product range, cutting boards were facing away from the customer so customers would walk away, hand written signs, no product grouping, tons of signs and poor display After new images, border, tickets
  • 10. Before No Food Colours After food colours (ideally it would have been nice with red trays but the fittout had mainly orange)
  • 11. $15,000 increase from a the new display format
  • 12. Before Westpoint Blacktown After with only $800 to spend 43% increase YTD would have liked more food images and illuminated board.
  • 13. Homewares Before Mitre 10 Noosa After entire range sold
  • 14. Before windows pre training - could not see the store due to the heavy reflection & lack of colour After Training
  • 15. Before flat and uninviting. No Food colours used. This caf辿 was about to close. After spending $150 the average lifted from $4 to $6.50. As well as repositioning the bread under the lights and maximised take home impulse lines near the till with an offer and ticketing. Sales increased and they remain in business.
  • 17. After shots (no before shots) used timber boards and repetition display techniques. Increased the lighting level to warm white rather than cool LED. After shot Italian butcher. Used food colours to enchance the meat, new ticketing, new displays, and increased light levels.
  • 18. Before lunch time shot Bakery & Cafe After props, colour, elevations, cases, display mat and heavily styled cakes
  • 19. New alternation technique used, texture and same bases with descriptive ticketing New Fruit and Veg store Colour by alternation technique and hot price pointed signage.
  • 20. After shots lifted the average sale at this Italian Deli After shot organic foodmarket (small operator)